Tv journalism & Programme Formats 1 tv journalism & Programme Formats



Download 0.93 Mb.
View original pdf
Page45/49
Date09.07.2023
Size0.93 Mb.
#61673
1   ...   41   42   43   44   45   46   47   48   49
4th Sem-CC8-204-TV-JOURNALISM-backup
pdf 20220909 151914 0000, Unit-1 (4)
Edited with the trial version of
Foxit Advanced PDF Editor
To remove this notice, visit:
www.foxitsoftware.com/shopping


TV Journalism & Programme Formats
56
9. After the pilot episode is ready, it is shown to the management, who may approve it or suggest further changes. After due changes, when the pilot episode is approved, the programme is ready for regular production as a series. The pilot episode is not meant to be broadcast. The actual first episode of the programme, which goes on air, is the one, which is prepared next, according to the design and model of the pilot episode.
UNIT 11. PACKAGING FORA CHANNEL
INTRODUCTION
Packaging maybe defined as the attractive presentation of a product. It is therefore the final form in which a product is delivered to a consumer. For example, if a confectioner wishes to market his biscuits, he has the choice of selling them loose by weight or nicely packaged in an attractive-looking packet. Packaging is necessary for businesses to survive, since it is the way in which they present their products to their customers.
The packaging of a television channel refers to the overall look of the channel.
Since we are here concerned primarily with news channels, we shall confine our discussion to them.
11.1. SIGNIFICANCE OF PACKAGING FOR NEWS CHANNELS
The term packaging comes from the discipline of Marketing Management. It is part of the business strategy used in strengthening the place of a firm in the marketplace.
The look of a channel, among other things, defines and reflects its brand image.
The brand image of a channel is the psychological image that people carry of it.
For example, NDTV 24*7 has the brand image of being accurate and reliable,
while CNN-IBN has the brand image of being reliable and aggressive. Likewise
Aajtak has the brand image of being aggressive as well as the fastest channel to deliver news.
It maybe observed that each of the major television news channels in India has its own individual look. Aajtak uses plenty of red to highlight its aggressive image,
while Star News uses plenty of blue to emphasize its sophistication.

Download 0.93 Mb.

Share with your friends:
1   ...   41   42   43   44   45   46   47   48   49




The database is protected by copyright ©ininet.org 2024
send message

    Main page