TV Journalism & Programme Formats569. After the pilot episode is ready, it is shown to the management, who may approve it or suggest further changes.
After due changes, when the pilot episode is approved, the programme is ready for regular production as a series. The pilot episode is not meant to be broadcast. The actual first episode of the programme,
which goes on air, is the one, which is prepared next, according to the design and model of the pilot episode.
UNIT 11. PACKAGING FORA CHANNELINTRODUCTIONPackaging maybe defined as the attractive presentation of a product. It is therefore the final form in which a product is delivered to a consumer. For example, if a confectioner wishes to market his biscuits, he has the choice of selling them loose by weight or nicely packaged in an attractive-looking packet. Packaging is necessary
for businesses to survive, since it is the way in which they present their products to their customers.
The packaging of a television channel refers to the overall look of the channel.
Since we are here concerned primarily with news channels, we shall confine our discussion to them.
11.1. SIGNIFICANCE OF PACKAGING FOR NEWS CHANNELSThe term packaging comes from the discipline of Marketing Management. It is part of the business strategy used in strengthening the place of a firm in the marketplace.
The
look of a channel, among other things, defines and reflects its brand image.
The brand image of a channel is the psychological image that people carry of it.
For example, NDTV 24*7 has the brand image of being accurate and reliable,
while CNN-IBN has the brand image of being reliable and aggressive.
LikewiseAajtak has the brand image of being aggressive as well as the fastest channel to deliver news.
It maybe observed that each of the major television news channels in India has its own individual look. Aajtak uses plenty of red to highlight its aggressive image,
while Star News uses plenty of blue to emphasize its sophistication.
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