TV Journalism & Programme Formats57The packaging of a news channel is thus part of its business strategy to create and manage the psychological image which audiences carry of it.
11.2. ELEMENTS OF PACKAGING IN NEWS CHANNELSThe packaging of news channels involves consideration of the following factors. The predominant colour or colour-combinations used by the channel. As pointed out, Aajtak uses plenty of red to
highlight its aggressiveness, while
Star News uses plenty of blue to emphasize its sophistication. The design of the channel logo and its position on the screen. The hairstyles and dress-codes defined for the male and female anchors of the channel. The designs used in the making of various graphic elements. These elements include:
Astons: The band which appears onscreen during a person’s soundbite, stating his or her name and designation
Fonts: The particular form
of alphabets used for text, and its size
Bugs: A little band which appears on any given side of a screen,
stating the
location or time of a story
Slugs: A band, which appears onscreen during a news story stating the headline of the story.
Ticker: A static or scrolling band at the bottom of the screen which flashes important news, text messages by viewers or share prices
Windows: The screen is split into two or more windows showing two different
locations simultaneouslySUMMARYPrint Journalism means journalism practiced for newspapers and magazines. It involves the writing, editing and
publication of news reports, features and editorials.
Broadcast Journalism means journalism practiced for the electronic media including television and radio. It involves writing,
shooting, editing and packaging of news reports, features, documentaries and programmes.
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