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DAY 5READING PASSAGE 2Questions 14 – 19Q 14. In rebranding, Shopper’s Stop’s objective was to attract. Part of the passage:On April 24, 2008, one of India’s oldest retail chains Shopper’s Stop Ltd unveiled its new logo as apart of its rebranding strategy. The chain under-took the rebranding exercise in a bid to go upmarket, and reposition itself as abridge to luxury store as opposed to its earlier image of a premium retailer. This would mean raising the already high quality of its products, and targeting more affluent consumers.Answer: H customers with more money to spendExplanation: to go upmarket = to offer goods and products intended for people who are quite rich; affluent = rich;According to the first paragraph,
the goal behind rebranding was to attract even richer customersQ 15. The mid - s saw an alteration inPart of the passage:According to analysts, in the mid-2000s Shopper’s Stop started to lose its market value as it failed to keep pace with changing customer preferences. It faced competition from several retailers such as Globus, Westside and Lifestyle, who were catering to the same segment of customersAnswer: D the items that consumers tended to buyExplanation: alteration = change; customer preferences= the things customers tend to buy;In the question stem the word
‘saw’ means
‘experienced’; we can also use this structure in Task 1 writing.
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