iii Playing a less essential role

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DAY 5
READING PASSAGE 2
Questions 14 – 19
Q 14. In rebranding, Shopper’s Stop’s objective was to attract.
Part of the passage:
On April 24, 2008, one of India’s oldest retail chains Shopper’s
Stop Ltd unveiled its new logo as apart of its
rebranding strategy
. The chain under-
took the rebranding exercise in a bid to go upmarket, and reposition itself as abridge
to luxury store as opposed to its earlier image of a premium retailer. This would mean
raising the already high quality of its products, and
targeting more affluent consumers
.
Answer:
H customers with more money to spend
Explanation:
to go upmarket = to offer goods and products intended for people who
are quite rich;
affluent = rich;
According to the first paragraph, the goal behind rebranding
was to attract even richer
customers
Q 15. The mid - s saw an alteration in
Part of the passage:
According to analysts, in the mid-2000s Shopper’s Stop started to
lose its market value as
it failed to keep pace with changing customer preferences
.
It faced competition from several retailers such as Globus, Westside and Lifestyle, who
were catering to the same segment of customers
Answer:
D the items that consumers tended to buy
Explanation:
alteration = change;
customer preferences= the things customers tend to buy;
In the question stem the word
‘saw’ means ‘experienced’; we can also use this structure in Task 1 writing.

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