Reading Passage 1: "William Kamkwamba"

Answer: F a younger image

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Answer
Q 21. Shopper’s Stop and Globus targeted similar sections of the market. Meaning

Answer:
F a younger image
Explanation:
to cut the age of the brand = to make the brand younger (as it was
already old);
A new brand image was intended to attract more young people.
Q 19. The new tagline was intended to encourage consumers to buy.
Part of the passage:
The tagline was also changed from Shopping and Beyond to
‘Start Something New,
which implied that customers should tryout something
different
, and upgrade themselves according to the demands of the changing world.
Answer:
E products that they hadn’t tried before
Explanation:
Do not be discouraged if you see unfamiliar words. Do I need to know the word tagline to answer the question Of course, not The answer is very easy to spot:
try out something different = products that they hadn’t tried before;
Day 5 Answer Keys
IEL
TS ZONE

149
Questions 20 – 22
Q 20. When Shopper’s Stop first opened it sold products for all the family.
Meaning: When Shopper’s Stop first opened, did it sell products for all the family?
Answer: No, THEREFORE,
False
Part of the passage:
Shopper’s Stop was founded by K Raheja Corporation in October
1991, with its first store in Mumbai.
From selling men’s ready-to-wear clothing it soon

evolved into
a complete family lifestyle store.
Explanation:
They first specialized in men’s ready-to-wear clothing before becoming a complete family lifestyle store.
Q 21. Shopper’s Stop and Globus targeted similar sections of the market.
Meaning: Did these two stores target similar sections of the market (similar custom- ers)?

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