Practical Business Negotiation: Educator Notes



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Chapter 3



What if both sides know about anchoring and try to anchor early?

The anchor and counter-anchor may equalize each other with the same rough result, as if no anchor had been set at all. Therefore there is no reason not to anchor, even if you and the other parties are familiar with anchoring.


Case: Help! We can’t stop!


  1. In the Section above, do you think the Japanese company had a good BATNA?
    No – they failed to develop alternatives.




  1. Compare the BATNA of the US company before and after the Europeans made an offer. How did the US BATNA change?
    It became much stronger after the European offer.



  2. How would you try to improve the BATNA of the Japanese company?
    Start researching other acquisition targets.



  3. Write in less than 20 words the key error of the Japanese side.
    They were too slow, did not create alternatives and could not quit.




  1. Should you tell your BATNA? Why or why not?
    You can tell your BATNA if it is strong, at least stronger that the other parties’ BATNAs. If not you may want to avoid clarifying your BATNA.


Do you agree? (Fujimori)

Yes – the ability to scrap a deal means that the alternatives (BATNAs) are very strong.


Chinalco exercise

Various solutions are possible, especially those emphasizing communication skills, research into interests and proposals that bring interests together.


Win-Win negotiating is also not perfect. Why not?

This approach may fail to create new opportunities based on the abilities of the negotiating parties. Win-Win often remains limited to just the opportunities available at the start.


If Win-Win is not perfect, is Win-Win + new value creation a better way? Is it perfect?

Win-Win + new value creation is potentially better because it creates new opportunities.



Chapter 4



The best order

Various answers possible depending on the preferences of the student.


3D negotiation


Start with

Set up

Do next

Deal Design

Last

Tactics



Explain why it is a good idea to strengthen your BATNA even if it takes more time than the planned length of your negotiation.

If the current negotiation fails, you will have already made progress on your alternative negotiation. If the negotiations take longer than planned, you may be able to improve your BATNA and therefore your results.


Why should you try (or not try) to weaken the BATNA of the other sides?

Making the BATNA of the other parties weaker will improve your position and your ability to improve your results. This is a competitive approach, so it is not necessary, or even unwise, if the relationship is strong.


How might you be able to weaken the BATNA of another negotiation partner?

Various answers are possible: improve your business efficiency, find alternative resources, find alternative partners, etc.


The right hotel, the right deal

Use this simple table for your HIT list


Table HIT list example

Have to have

Intend to get

Tradable

$190/night

Lower than $190 /night

Can trade higher room fees

Guarantee no more than 25% of the rooms

Free access to facilities, WiFi, etc.

Can guarantee up to 35% of the rooms







Can . . .


Please choose some interests that could be included in your notes.

All of these are valid choices.


Write down some sources and what you expect to find in them

This list could be very long. Some examples:

Annual reports – data on financial health, product success, HR policies, CSR, etc.

Analyst reports – data on financial health, product success, HR policies, CSR, etc.

Business magazine articles – personalities, strategies, company values, etc.

Specialist technical magazines – reviews and details about products and strategies

Blogs – comments and conjecture about business plans, individuals, company values, etc.

Academic journals – case studies, special approaches, etc.

Linked In – leading personalities in a company

Customer review websites – strengths and weaknesses of products


Consider the following elements of negotiation. Write a number before each one to indicate what should come first, second, third, and so on.


_7_ Major issues, get to the point!

_1 or 2 or 3_ Company history

_8_ Problem solving

_6_ Information sharing




_1 or 2 or 3_ Small talk

_4_ Rules and protocol

_5_ Agenda

_1 or 2 or 3_ Introductions and personal experience


Various reasons for selecting first, second and third are appropriate based on personality and culture of the individual or the situation. Generally, rules and agenda should be clarified after the initial introductions and relationship building in order to avoid unintended false steps, insults and bruised egos.




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