Technoprenuership1 18 Innovation does not take place in a vacuum. New ideas always have roots in the old. They start with what already exists and become original from the unique way in which they combine or connect these existing ideas and knowledge. Creative thinking starts by trying to make connections between
concepts that already exist, but that are too far apart for others to see. It has been said that the secret of entrepreneurial success is to use other peoples brains.
Misinterpretation 4: Innovation = One-off inspiration Innovation does not rely on one sudden flash of inspiration to give the blueprint fora new development. It is a gradual process which builds into something new and worthwhile over a period of time through a variety of stages.
Peter Drucker’s Sources of Innovative Opportunity The would be innovator can look at changes in what already exists to give clues to what opportunities may exist in future. Innovation uses and builds on changes that are already taking place. The development of out-of-town supermarkets capitalized on changes caused by the widespread ownership of the motorcar the advantage
of increased personal mobility, linked to the disadvantage of congestion in town centers. The successful entrepreneur investigates and analyses changes in order to find opportunities for innovation. Drucker identified seven sources for innovative opportunities.
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