Technoprenuership1 21 ii)
Marketing information This is about those factors which can change the existing position of customers and competitors. It seeks to answer such questions as
What benefits is the customer seeking to acquire from the product or service offered ?
How will the buying decision be made ?
Where does the customer buy
existing products or services What distribution channels are used ?
What price parameters are there
How does the customer find out about the product or service Byword of mouth, advertising and other promotional activities.
How well do competitors meet the requirements of the target customer groups What are their strengths and weaknesses in relation
to customer preferences How do competitors use marketing activities in relation to the target market What is their pricing policy How do they promote. How do they distribute. What is their product strategy
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