134- We can infer from the passage that the roots of the trees .............. . A) are used to form a support when building the ponds
B) had to be removed in many areas in order to make room for the ponds
C) create natural pond areas which have been incorporated into WWF's plan
D) have a function in that they are able to hold onto water
E) help to provide protection for the valuable fish stocks
135- It is stated clearly that one of WWF's principles is ...................... . A) to promote small scale industries such as this in under-developed areas
B) to encourage people to look after the environment through demonstration rather than through
words
C) to enable small communities to live independently without outside aid
D) to build up fish stocks in areas where they have decreased because of pollution
E) to develop the rain forests into agricultural areas for local people
How do advertisers try to disrupt our counter-arguing of their messages? Sometimes they literally
sing, as with the Rinso commercial and many like it. Another class of distraction techniques is the
extensive use of creative license in the layout and presentation of an advertisement. For a print ad in a
magazine or newspaper examples of such 'artsy' techniques would include pictures of attractive
models or unique objects that command attention, reverse white-on-black print, strange layouts that
confuse the reader, and typefaces that are difficult to read. For television, "artsy' could mean a
commercial with many short scene changes (similar to an MTV video), the use of strange camera
angles, the playing of fast, rhythmic music in the background and the inclusion of offbeat characters
and yelling, screaming spokespersons. All of these techniques can serve to provide a mild distraction
and thus prevent counter-arguing. The trick for the advertiser is to provide just enough of a
distraction to disrupt counter-arguing but not so much that it eliminates the reception of the message.
