Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc

• 
  the Sai Kung Volcanic Rock Region and the Northeast New Territories Sedimentary Rock Region of the Hong Kong Global Geopark of China (the Geopark);
  

• 
  hiking trails such as the MacLehose Trail, outlying islands (Lamma Island, Cheung Chau, Peng Chau), walking trails (the Peak Circle Walk, the Dragon’s Back); and
  

• 
  the Hong Kong Wetland Park and the Mai Po Wetland.
  

In 2012-13, the HKTB will implement the following initiatives to promote green tourism products (including the Geopark):

• 
  To promote green tourism products, including those featuring the Geopark, which are operated by local travel agents to inbound visitors through various channels such as HKTB’s website, visitor centres and guide books.
  

• 
  To organise complimentary guided tours in November under the “Great Outdoors Hong Kong!” programme by taking visitors to see the landforms at the Geopark.
  

• 
  To encourage individual visitors to explore the Geopark via the “Great Outdoors Hong Kong!” thematic website and complimentary guidebook.
  

• 
  To arrange different media organisations from target source markets to visit and feature the Geopark in their TV programmes or publish articles which showcase the Geopark.
  

• 
  To introduce the Geopark by display boards at travel fairs and road shows in target source markets; and to distribute recommended itineraries and information on the Geopark to the overseas trade for reference for developing new tourism products and promote them to nature lovers.
  

• 
  To invite overseas trade partners specialising in green tourism to visit the Geopark and encourage them to include the Geopark itineraries in their products.
  

Meanwhile, the TC is exploring with the HKTB, the travel trade and relevant departments on how to facilitate tourists to visit the Geopark, including launching a pilot scheme to allow coaches to transport inbound visitors to and from the East Dam of the High Island Reservoir on a limited scale, with a view to promoting nature-based tourists’ activities.

Signature
Name in block letters	Andrew HY WONG
Post Title	Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
Date	29.2.2012

Directory: citb -> doc
doc -> Session No. 5 File name : cedb(cit)- doc

Download 4.05 Mb.

Share with your friends: