Republic of Kosovo Government Ministry of Economic Development


Change Management & Activation



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5.7.Change Management & Activation


In order to successfully implement the strategy and to achieve the overall goal of the IT industry becoming the main driver for economic growth, employment and innovation in Kosovo, all relevant stakeholders have to be mobilized, integrated and motivated to support the Kosovo IT Strategy.

Therefore, the working group identified change management and the activation and mobilization of its public partners as key success factors for the successful implementation of the Kosovo IT Strategy. Building on the strategy’s collaborative approach and the idea of systemic competitiveness, the working group elaborated a specific change management framework aimed at mobilizing and integrating all relevant stakeholders and maximizing public support for the strategy. The key elements and stages within this framework are described in the following diagram:

Figure : Change management framework for the Kosovo IT Strategy

Source: Capgemini

For each of the stages of the change management framework for the Kosovo IT Strategy, the working groups defined a set of specific measures and activities further explained in the table below:



Key Elements

Change management measures

  1. Change Vision & Goals

  • Developing a compelling vision and goals for the Kosovo IT Strategy, which are in line with the overall developmental goals of Kosovo, particularly with regards to digital transformation and the establishment of a knowledge based economy.

  • Communicating the IT strategy vision and goals effectively to stakeholders and the public through public events and PR campaigns, including social media.

  1. Leadership Commitment & Engagement

  • Ensuring active support and sponsorship of the Kosovo IT Strategy by top management in the IT industry, government institutions and academia.

  • Supporting the adoption of the Kosovo IT Strategy by the government.

  • Maximizing commitment by stakeholders.

  • Aligning stakeholders and donor organizations towards the goals of the IT strategy.

  1. Stakeholder Mobilization

  • Conducting stakeholder analysis on a regular basis.

      • Raising awareness about the strategic importance of the IT industry for Kosovo’s economy and society through information workshops, case studies and visits to IT companies.

      • Conducting study trips for public stakeholders to countries such as Estonia, Lithuania, Bulgaria, Germany and Norway, in order to promote learning about success stories and good practices in IT sector promotion.

      • Making the rationale behind the IT strategy and its implementation tangible and comprehensible by providing corresponding data on exports, job creation and innovation (e.g. by publishing the results of the Kosovo IT Industry Barometer).

      • Ensuring the realization of quick wins during the implementation of the Kosovo IT Strategy.

      • Motivating stakeholders to engage and commit to the IT strategy.

  1. Organization & Alignment

      • Understanding the collaboration/communication needs of stakeholders, particularly in the public sector.

      • Develop a methodology for collaborative IT strategy development and implementation.

      • Establishing appropriate organizational structures and processes for collaborative IT strategy development and implementation, whereby public stakeholders are closely integrated,

      • Enabling members of the steering committee and the task forces to serve as “change agents”, in order to support the implementation of the Kosovo IT Strategy.

  1. Capability Development

      • Building the necessary capabilities and skills for strategy development and implementation.

      • Establishing STIKK Training Academy to build necessary capabilities and know-how among IT companies and other IT industry stakeholders.

      • Providing capacity building on IT sector promotion for public stakeholders (ministries, agencies, etc.). For further information, see task 1.3 of the Kosovo IT Strategy.

  1. Cultural Development

      • Identifying necessary cultural changes among stakeholder organizations and making them transparent.

      • Supporting a collaborative culture within the IT industry and among the different stakeholders.

      • Promoting the branding and positioning of the IT industry (both nationally and internationally).

      • Fostering proactive communication and cooperation between public actors and the Kosovo IT industry.

      • Promote an open innovation culture among stakeholders.

  1. Change Sustainability

  • Introducing performance monitoring and evaluation with reference to the implementation of the Kosovo IT Strategy.

  • Fostering positive motivation among stakeholders and ensuring commitment.

  • Creating quick wins and success stories to demonstrate concrete benefits of strategy implementation.

  • Promoting long-term cooperation between public stakeholders and the Kosovo IT industry through joint task forces and special competence groups.

  • Communicating progress through strategy maps and formal communication channels.

  • Promulgating the achievements of the IT strategy and the transformation process.

In terms of change management and activation, it will be particularly important that the government adopt the Kosovo IT Strategy as a national strategy. In addition, a statement of commitment by public stakeholders or a Memorandum of Understanding between relevant ministries and STIKK concerning the implementation of the strategy would be highly recommendable.

Lastly, practical experience from other transformation countries shows that specialized trainings on IT sector promotion for public stakeholders are an important tool for awareness raising and creating the necessary capabilities for effectively implementing national IT strategies. In addition, study trips to countries which have successfully developed their IT industries into drivers for economic growth and innovation such as Estonia, Lithuania or Bulgaria are a valuable instrument for stakeholder activation and mobilization.



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