Priority
|
2
|
Predecessor tasks
|
-
|
% Complete
|
40%
|
Description & rationale
|
The B2B Export Promotion Service (EPS) will be designed as a cluster service for STIKK in order to support member companies in exporting and international business development. The main objectives of the service are:
-
Generate additional business opportunities and business leads for STIKK member companies
-
Promote cooperation between STIKK member companies and international business partners
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Marketing and positioning of STIKK and its member firms on international target markets through direct B2B export promotion activities
-
Providing market intelligence on demand structures, technical requirements and trends in target markets through the requirement profiles stated in the business leads
-
Supporting potential international clients in identifying suitable cooperation partners in Kosovo and reducing search and transaction costs (One-Stop-Shop for B2B match-making)
|
User story & results
|
As a Kosovo IT company I want to use the B2B Export Promotion Service for international business development so that I can establish international business partnerships for my company and increase export sales.
|
Acceptance criteria & indicators
| -
The B2B Export Information Service has been successfully implemented by STIKK
-
At least 6 international business leads / year are being generated and followed-up by STIKK member companies
-
At least 2 contracts / year are signed by STIKK member companies based on the EPS
|
Responsible organization (lead)
|
STIKK
|
Partner organizations
|
KIESA, GIZ, NMFA, SDC, USAID, WKO, Chambers of Commerce
|
Task start:
|
01.05.2014
|
Task finish
|
30.12.2016
|
Overall budget (€)
|
45, 000
|
Financial sources
|
GIZ, NMFA
|
Task activities:
|
No
|
Activity
|
Deliverables:
|
Resp.
|
Timing
|
Budget
|
3.2.1
|
Develop concept for the EPS
|
EPS concept
|
GIZ
|
1.05.-9.05.2014
|
4,000
|
3.2.2
|
Capacity building for STIKK (service manager)
|
Training documents, tools
|
GIZ, NMFA
|
1.10.-28.11.2014
|
2,000
|
3.2.3
|
Establish a CRM system for generating and managing business leads
|
CRM system
|
GIZ, NMFA
|
15.10.-28.11.2014
|
4,000
|
3.2.4
|
Establish STIKK Cluster Promotion Fund (CPF) for financing the EPS
|
CPF framework agreement signed
|
STIKK, GIZ
|
1.10.-3.10.2014
|
1,000
|
3.2.5
|
Marketing and positioning the EPS
|
Marketing material
|
STIKK, GIZ
|
12.05.-31.12.2014
|
4,000
|
3.2.6
|
Implementing the EPS
|
At least 5 business leads / year
|
STIKK, GIZ, NMFA
|
12.05.2014-30.12.2016
|
30,000
|
Comments
|
Possible service extension for domestic market development (see pillar 4); CRM system should be based on FOSS solution / freeware to minimize costs.
|
Team
|
n.a.
|
Continuous Improvement
|
n.a.
|
