Republic of Kosovo Government Ministry of Economic Development

Strategic Pillar 3: Export Promotion

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5.1.3.Strategic Pillar 3: Export Promotion

5.1.3.1.Implement Export Information Service

Task No.		3.1	Task name		Implement Export Information Service
Priority		2	Predecessor tasks		-			% Complete		40%
Description & rationale
Particularly for small and medium-sized IT/software companies from Kosovo it is difficult to obtain accurate and up to date information on potential export markets. Often they neither have the resources nor the capabilities to conduct professional market research on international markets. However, IT firms need this information for planning and implementing their export activities. The Export Information Service (EIS) of STIKK will address this issue. The main objectives of this cluster service are: Providing Kosovo IT companies (particularly STIKK member companies) with detailed, accurate and up to date information on potential export markets Serving as a market intelligence tool for IT firms Keeping companies informed on latest technology as well as business trends on international markets (“early warning system”) Providing market information for strategic planning and joint export marketing activities of STIKK (cluster marketing)
User story & results		As a Kosovo IT company I want to have access to accurate and up to date information on potential export markets (market intelligence) so that I have the necessary information for planning and implementing my company’s export activities.
Acceptance criteria & indicators		The Export Information Service has been successfully implemented by STIKK At least 20 IT companies / year make use of the Export Information Service (participation in workshops, downloads of market analysis from STIKK Website / SharePoint, information requests submitted to STIKK)
Responsible organization (lead)		STIKK				Partner organizations	IPAK, GIZ, NMFA
Task start:		01.01.2014				Task finish	30.12.2016
Overall budget (€)		30,000				Financial sources	GIZ, NMFA
Task activities:
No	Activity			Deliverables:			Resp.	Timing	Budget
3.1.1.	Develop concept for the EIS			EIS concept			GIZ	01.01.-28.01.2014	3,000
3.1.2.	Implement the EIS			IT market analysis for DACH, NO, UK, NL			GIZ, NMFA	01.01.14-30.12.2016	20,000
3.1.3	Develop and implement Export Customer Survey (primary research)			Questionnaire, expert database			GIZ	2.06.-31.12.2014	7,000
Comments		Primary export target markets: DACH, Norway, UK, Netherlands. IPAK and ministries should also have access to market intelligence / market analysis generated by the EIS in order to use it for export promotion activities; The B2B Export Promotion Service is closely interrelated with the Export Information Service.
Team		n.a.
Continuous Improvement		n.a.

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