Running head: FedEx Marketing Communication Channels Marketing Principles (busi 3313)
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Channels of Promoting SalesAll the channels of promoting sales of a company’s goods or services must involve communication. A company’s success, therefore, will be affected by the kind of communication channel it chooses to use for its target audience. While some channels may work well at certain occasions and for certain people, some fail this role terribly (Robbins et al…, 2011). It, therefore, is the role of the company to study the trends of customers at every time and in every occasion, so that it can adopt the most appropriate channels for the time. Advertising is one of these channels. Advertising is a public mode of communicating to the public concerning a given product, urging them to purchase the product or service by highlighting its advantages and benefits to the user (Kottler & Keller, 2012). These messages are often repeated, thus giving the user the freedom of choice to compare the messages with those of other companies, and purchase the product that appeals the most to him. This channel of communication has the benefits of reaching out to a mass number of people geographically spread out at relatively the same time. Besides promoting sales of a given product, sales promotions play a crucial communication role for the business and the product (Barnlund, 2008). Through these promotions, sales personnel share information about the product with prospective buyers. Public relations are yet another important tool of communicating a company’s message to customers. A company that produces news stories and events gives customers something of interest they would want to know about the company. As earlier said, personal stories play a big role in catching the attention of readers, and personal stories about brands, and personal stories act as testimonials for the people to relate with (Kotler & Keller, 2012). Personal selling is another communication channels for marketing that is gaining prominence in the corporate world today. Personal selling provides consumers with immediate, personalized, and attentive experience, which they use to know more about the product by asking whatever questions they may have on the brand to the personal agent. Lastly, companies today are able to engage in direct selling (Clow & Baack, 2007). This has been made possible by the use of emails and telemarketing channels. These send a specific message to a specific recipient, on the benefits of the brand, while offering the customer reasons as to why he should get the product (Clow & Baack, 2007). This has been made possible by the advancement of internet services.
Sampling was done through stratified random method. A total of 42 employees and management personnel were selected from the company’s offices in Saudi Arabia. Respondents in Saudi Arabia were interviewed through telephone. These were all required to give open ended answers to the interview questions, because of their relatively less number, which made analysis easier. Public respondents were chosen by a stratified random method. Only employees who had used the company’s services, or who had witnessed people close to them use the services were served with questionnaires. This was in order to ensure that respondents had information about the company’s operations, to enable them answer the questions on the questionnaire effectively. The sampling process was done in manner that the respondents answers could be as varied as possible to increase the rates of credibility. A set of questions was used to seek opinions of the public as well as company personnel about that they felt about the state of services the company was offering its customers. The questions also required them to make recommendations about what they would have wished for the company to do in order to improve its image and sales among the clients. These questions were asked to both the company personnel and the public, although they were answered in different ways, for the company personnel, their questions were open ended, so that they could give opinionated answers regarding the company. For the public, which was in form of questionnaires, they were structured, where customers were required to select only one response, which fitted or was closest to their views regarding the question.
2. How are these markets best approached? 3. As you know FedEx has a lot of competitors, how can FedEx maintain its competitive advantage? 4. What additional kinds of service can FedEx provide that it does not provide now? 5. What do you see as desirable in FedEx’s services? 6. Are there any suggestions or areas that FedEx can improve? 7. Do you feel that FedEx’s prices are competitive? 8. Do you feel that there is good value for the money you spend with FedEx? 9. Have you had any problems with FedEx’s service, and if so, describe the problem? 10. Would you use FedEx the next time you need to send a package or some documents? If yes, why? If no, why not? 11. Do you think that FedEx is the best service provider in the parcel delivery market? 12. Do you feel that there should be any technology that FedEx could use that would improve service quality? Directory: Attachments -> BBF -> New%20folder New%20folder -> Generations of Mobile Wireless Technology New%20folder -> Misy 3312: Introduction to Telecommunications Project Proposal for Voice over Internet Protocol (VoIP) Instructor Name: Mr. Muhammad Rafiq Section 202 New%20folder -> Misy 3312: Introduction to Telecommunications New%20folder -> Career Path at Saudi Aramco Company New%20folder -> Generations of Mobile Wireless Technology New%20folder -> Network theory New%20folder -> Coen 1320 signals and systems spring-2013 New%20folder -> BlackBerry’s Privacy and Security Dr. Mohammed Rafik Telecommunication Submitted By New%20folder -> Smart phone Phelps Jon 16 October Download 138.59 Kb. Share with your friends:
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