FedEx launches fully integrated campaign, featuring e-mail, direct mail

FedEx launches fully integrated campaign, featuring e-mail, direct mail

All creative calls consumers to the initiative's microsite. The TV ads and the site launched on January 1. Search and display ads, social media, online video, direct mail and e-mail will debut January 11. The campaign will run through this year, according to Steve Pacheco, director of advertising at FedEx.

“It is our first truly integrated campaign,” said Steve Pacheco, director of advertising at FedEx. “We are making a conscious strategic shift lately to integrate as many components of the elements as we can, be it television or online. We are trying to take those sometimes disparate channels and mix them together, since consumers are in all of these places.”

The effort targets both existing customers and potential new ones. “There is a lot of potential to reach new customers, but also to remind existing customers about the breadth of services that we have,” Pacheco said.

FedEx's long-time agency of record BBDO, which has worked with the shipping company for two decades, produced the creative. The Omnicom agency is responsible for both the online and offline elements of the effort.

The creative focuses on the tag line, “We understand,” which FedEx first used last January. The theme addresses the recession and positions the brand as reliable in difficult times.

The effort promotes core FedEx products and services, especially their reliability and affordability, including domestic overnight delivery, international shipping, FedEx Ground, FedEx Office print online and FedEx Office.

Emma Armstrong, senior director at BBDO New York, said that FedEx's “identity is built on pillars like trust and reliability.”

http://www.financialpost.com/markets/news/Bite+Bourne+Merge+Create+Global+Marketing+Services+Agency/7625654/story.html

Bite and Bourne Merge to Create Global Marketing Services Agency

Andy Cunningham, recently-named CEO of Bite Communications, today announced the integration of Bourne, a fast-growing UK-based creative digital marketing agency with offices in Glasgow and New York, into Bite. With the addition of 50 professionals bringing new expertise to the company’s offering, Bite now delivers a complete line of marketing services globally. Services include strategy and insight, public relations, marketing communications, creative and content, and digital and technology products and services.

The combined worldwide 15-office, 300-person team will operate under the brand “Bite” with Bourne CEO Dan Kersh joining the global board as head of Bite’s internal marketing delivery team, reporting to Cunningham.

“We welcome the Bourne team into the Bite family,” said Cunningham. “This merger is accelerating Bite’s evolution to becoming a strategic marketing agency that addresses a client’s entire marketing lifecycle from strategy to planning to execution.”

The Bite-Bourne merger follows two years of Bite acquisitions in the digital space, including OneXeno, ILS and the Hong Kong-based search team from Red Bricks Media (RBM). Together with last year’s acquisition of German-based marketing consultancy Trademark Consulting, Bite further enhances its ability to deliver truly global, digitally-focused marketing programs for its client base.

“We’ve enjoyed a really positive relationship with Bite over the past few months. The process of bringing together the agencies has been pretty exhaustive to ensure we create the optimal structure and services for our clients,” said Dan Kersh, CEO of Bourne. “We work with senior marketers at amazing companies. And, we are creating transformative marketing technologies and developing practical business processes that will enable our clients to thrive.”

With the Bourne integration, Bite will now provide enhanced global digital marketing services to clients, from insight and strategy, to website build, social media engagement, search marketing and technology development, such as applications and email marketing programs. This is complemented by Bite’s existing world-class public relations offerings and heightened focus on content with its recent hires of high-profile journalists from the new media, IT, channel and consumer sectors, including former Times of London features editor and Google communications director, Mike Harvey, and former editor of UK-based New Media Age, Justin Pearse.

“At Bite, we’ve always prided ourselves on providing the best counsel and most impactful campaigns to our global client base,” said Cunningham. “However, the continuing changes in the marketing and communications landscape are profound, with consumers constantly talking, sharing and influencing. They are always on—and marketers need to respond accordingly. The new Bite helps them do exactly that.”

The combined global team now includes digitally-savvy strategists, content creators with expertise in text to video and data, a dedicated brand and creative team, PR practitioners, a technology marketing group and more than 100 dedicated digital and social experts.

Bite’s current client portfolio—Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital and Toys “R” Us, among others—will now include current Bourne clients, such as Arcadia, Dell, eClerx, Equinix, MetLife and Ricoh.

“The merger is going to have a significant impact on the way we deliver services to our clients across our 15 offices. Most importantly, it will massively enhance our ability to deliver strong work across multiple channels and in multiple markets to help connect our clients with today’s consumer,” said Cunningham.

About Bite

With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace. Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world. We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results. For more information, please visit: www.biteglobal.com

Contacts

http://www.sacbee.com/2012/11/20/4999907/creativity-reigns-at-the-halo.html

Creativity Reigns at The Halo Group as Michael Gambino is Named Executive Creative Director

Published: Tuesday, Nov. 20, 2012 - 8:41 am

NEW YORK, Nov. 20, 2012 -- /PRNewswire/ -- The Halo Group, a New York-based branding and marketing communications agency, announced today that Michael Gambino has joined the agency as Executive Creative Director.

(Logo:  http://photos.prnewswire.com/prnh/20121120/NY16794LOGO )

Michael brings more than 17 years of multifaceted large and small agency experience. During his career he has created campaigns for many of the world's greatest brands including Coca-Cola, FedEx, McDonald's, Mars and Verizon. Michael started his career as an Art Director on the launch of MasterCard's renowned "Priceless" campaign, and the "Make It a Bud Light" campaign. Michael also created many memorable ads for Visa's "It's everywhere you want to be" campaign and its many sponsorship campaigns for the Olympics, the NFL, the TONY Awards, the Triple Crown,and NASCAR.

"Mike is the ideal leader to take the helm of Halo's creative team," said Linda Passante, CEO of The Halo Group. "There are a lot of acclaimed ECD's out there but he has all of the impressive big-brand experience while maintaining the small-agency management style needed for Halo, which places a crucial emphasis on an agency-wide inclusionary, creative work-style."

"Halo's culture is what initially piqued my interests," explains Michael. "Many agencies preach the idea of collaboration but it was quickly apparent that Halo lives by this philosophy. Halo's truly a culture of collaborators and there's a refreshing creative freedom and diverse talent found in every department from brand strategy and PR, to social media and digital," Michael explains.  

Recently, Michael was Group Creative Director on Verizon FiOS, co-creating the popular Cable Guy character. Michael also wrote the film, Space Cadet, which is currently in post-production. Michael's work has been featured in Adweek, AOL Fuel the Future, and more than one hundred blog sites internationally. He has also exhibited his paintings and sculptures at galleries nationwide. Winning virtually every award, including the Gold Cannes Lion, Gold One Show Pencils and a few Effies, he has even been nominated for an EMMY Award. A native New Yorker, Michael holds a Bachelor of Fine Arts in Advertising Design from the Fashion Institute of Technology in New York.

The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients who understand the value of talent and professionalism. Halo's work has been honored with some of the industry's top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. The Halo Group was founded in 1994 and is a member of AAAA, PRSA, NAWBO, and WBNY.

SOURCE The Halo Group

Read more here: http://www.sacbee.com/2012/11/20/4999907/creativity-reigns-at-the-halo.html#storylink=cpy

FedEx Keeps Friends Connected with the Launch of an Innovative, New Facebook Shipping App

By Business Wirevia The Motley Fool

Posted 1:20PM 11/08/12Posted under: Investing

042400

FedEx Keeps Friends Connected with the Launch of an Innovative, New Facebook Shipping App

FedEx Ship to Friends App Stays Ahead of Social Commerce Trends

MEMPHIS, Tenn.--(BUSINESS WIRE)-- As Facebook tops one billion active users per month, experts predict it will increasingly become a fully integrated part of how we do everything from chat to shop. In fact, experts at Booz & Company expect the market for social commerce—a subset of e-commerce that uses social media to buy and sell goods—to explode to $30 billion USD in just three years. FedEx Corp. (NYS: FDX) is ahead of that innovation curve, today launching the FedEx® Ship to Friends app that allows people who use Facebook to prepare and pay for a U.S. domestic shipment without ever leaving Facebook.

FedEx Ship to Friends is designed for the tech-savvy, social-media hungry generation that's never known a world without FedEx. The intuitive online shipping app can be found at https://apps.facebook.com/fedexshipping. To use, Facebook members:

• 
  Select the app from the menu and click "Start Shipping"
  
• 
  Populate the fields with basic details on the package's origin, destination, dimensions and estimated weight
  
• 
  Choose the speed of service desired—from "Premium Choice" to "Best Deal"—and compare the estimated rates
  
• 
  Enter credit card payment information via the secure payment platform
  
• 
  Once the transaction is complete, an email with a PDF of the shipping label and tracking number will be emailed directly to the shipper
  
• 
  Simply print the label, affix it to the package and drop it off at the most convenientFedEx location
  

The app allows people to easily share with friends to let them know about packages they've shipped. Once a shipment is complete, people have the option to post to their friend's timeline that they're shipping a package to them and can include a customized message. The app also provides a drop down menu of Facebook friends to select from as the recipient of the package, making it even easier to ship a package quickly. The app is available on desktop as well as mobile devices.

"From the introduction of tracking numbers to mobile shipping solutions, FedEx has a long legacy of industry-leading innovations that make the process of shipping and receiving simpler for our customers across the globe," said Charlie Ciaramitaro, director of Marketing for FedEx Services. "With FedEx Ship to Friends, we're connecting with customers in the networks and communities they enjoy, while positioning our company to maximize the transition to social commerce."

Facebook® is a registered trademark of Facebook Inc.

About FedEx Corp.

FedEx Corp. (NYS: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visitnews.fedex.com.

FedEx Media Relations

Natashia Gregoire, 901-434-5710
natashia.gregoire@fedex.com

http://postandparcel.info/51866/news/companies/fedex-express-expands-network-in-europe-middle-east-and-asia/

FedEx Express expands network in Europe, Middle East and Asia

Friday, November 9th, 2012

FedEx Express is adding a new non-stop Boeing 777 Freighter flight between Taiwan and its World Hub in Memphis, Tennessee.

The company is also adding a new flight from its European hub in Paris to Gdansk, Poland.

And, in Dubai FedEx Express has opened a new regional hub in Dubai to expand its presence in the United Arab Emirates.

Taiwan to Memphis

The new five-days-a-week service from Taipei to Memphis will support customers including major electronics manufacturers shipping products from the Far East into the United States.

The company said the US has been one of Taiwan’s top three trading partners for the past five years, with trade between the two countries reaching $67bn (USD) last year and exports from Taiwan into the US growing by 15.6% year-on-year.

FedEx said its new flight from Taipei would mean a later cutoff time for Taiwanese firms shipping into the US through FedEx International Priority and deferred International Economy shipments.

“By extending the cutoff time to 7pm in major cities and industrial zones throughout Taiwan, we’re providing our customers more time to prepare and manage their exports and supply chains,” said Raj Subramaniam, the senior vice president for global marketing at FedEx Services.

The Boeing 777F aircraft provides a “fuel-efficient” flight into the US, the company said, reducing emissions by 18% per pound of cargo compared to alternative aircraft.

FedEx now operates eight 777F routes between the Asia Pacific region and the US and Europe, along with the new flight from Taiwan.

Paris to Gdansk

FedEx will be using an ATR42 aircraft on its new route from Paris’s Roissy-Charles de Gaulle Airport to Gdansk, via a stopover in Berlin.

The new flight to and from the city on the Baltic Sea will be operated four times a week, connecting to the FedEx global network through the Paris hub.

It follows on from FedEx’s acquisition of Polish courier company Opek back in June.

The company said it would mean improved services for customers in Northern Poland, with pickups being made up to three hours later, while deliveries can be made three hours earlier. Transit times for intra-European shipments to and from Northern Poland will be reduced by one business day.

A new next-day service from Northern Poland to the US East Coast will also now be possible, the company said.

FedEx said the Polish region is home to industries including shipbuilding, petrochemical, chemical, electronics, telecommunications and IT, along with pharmaceutical and food industries.

Dubai

FedEx Express has also opened a new station in Dubai this week.

The new Garhoud facility is the company’s fourth and largest station in the United Arab Emirates, including “state-of-the-art” processing systems that can sort up to 3,000 packages per hour.

The facility measures 59,000 square feet (5,481 square metres), and will house 200 FedEx Express employees.

It includes a Retail Service Center, operations station and 24-hour Customer Service Call Center.

Gerald P Leary, the president of FedEx Express Europe, Middle East, Indian Subcontinent and Africa, said his company had been operating in the Middle East for 23 years, and that Dubai was at the heart of its regional operations.

“The investment in the Garhoud facility is in line with FedEx’s strategy to continue offering outstanding services that fit our customers’ needs.”

Source: Post&Parcel/FedEx Express

Tags: Aircraft, Dubai, FedEx Express, Poland, Taiwan, UAE, USA

http://www.destinationcrm.com/Articles/CRM-News/Daily-News/To-Be-Social-with-Customers-Look-Inside-Your-Organization-86369.aspx

To Be Social with Customers, Look Inside Your Organization

Proper engagement will require cross-enterprise change and strategy.

By Kelly Liyakasa

Posted Nov 27, 2012

NEW YORK—Social media drives engagement. Engagement drives loyalty. And loyalty will correlate directly to increased sales.

That was a key message from Ted Rubin, social marketing strategist and chief marketing officer at Collective Bias, and keynote speaker for Social Media World Forum North America, held here today. Rubin, who authored the book Return on Relationship, compared social brand-building to parenting.

When Rubin, a father of two girls, would see his daughters fight, his go-to intervention would be to take his children's hands and begin skipping wherever they were, the reason being that skipping evoked a sense of play in his children. He said the same technique can be applied by companies. "Do whatever you can to make your customers, employees, and friends skip metaphorically when they're interacting with you," he told the SMW Forum audience in closing.

For some companies, that means humanizing the enterprise and offering customers a look into the organization. Victor Reiss, digital and social media director for FedEx Services, said that through the company's "I am FedEx" initiative, 290,000 FedEx team members are given the opportunity to share stories with customers, which gives inside access to the brand. "Our research shows that our customers want to know, 'Who is that curator or package handler?'" Reiss said.

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As the CRM magazine feature, "Transforming to a Social CRM Enterprise," (http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Transforming-into-a-Social-CRM-Enterprise-82471.aspx) outlined, having a companywide Twitter handle or a community or two is not the same as becoming a social business. To become a real social enterprise, there is a cultural alignment and shift that has to take place internally.

In the case of SAP, as Jeanne Carboni, the company's senior director of collaboration, digital, social, and communities explained today, social was not something that happened overnight or absent of experimentation. The company has maintained social communities for nine years, initially beginning with developers, which culminated into the SAP Community Network, "Coffee Corner," where employees, developers, and partners can "play" and ask questions about anything.

But a recurring theme at the SMW Forum is that social media can and must be incorporated into broader business strategy. In SAP's case, its series of grassroots meet-ups called Inside Tracks are a real "chance for you to meet someone that you know online" face-to-face, Carboni said.

Similarly, Tami Cannizzaro, IBM's director of marketing, said during a panel that the company encourages its approximately 400,000 employees to build their own blogs, and to interface with external partners and customers. "We think about, 'How are we as a company facilitating action with our audience?'" said panelist Jordan Slabaugh, social media director for software company Spredfast.

But as Robert Harles, Bloomberg's global head of social media and conference chairman pointed out, social media—both in terms of usage and strategy in the enterprise—faces some resistance. Citing findings from Omniture and other statistics from the 2012 Fortune 500 Social CEO Index, it's estimated only 7.6 percent of Fortune 500 CEOs have Facebook accounts and only 4 percent have Twitter accounts. Seventy percent of CEOs have no presence on social networks. But with McKinsey & Co. reporting that social business initiatives could contribute $1.3 trillion to the economy by 2018, it can't be an afterthought.

"What's really interesting about social media is it helps build connections and relationships with our customers," Harles said, and acknowledged the fact that several years ago, the policy at his company was to forgo any kind of social media at all. "All 15,000 people at Bloomberg have the ability to impact other people, so why shouldn't they have a personal brand? We have to do that…as publishers or retailers or manufacturers."

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