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I) Business Process Overview



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I) Business Process Overview


SD 1.1 Sales organization

ABC Marketing, (ABCMF), sells steel products of steel mills under ABC Holding N.V through its sales offices to different regions in the world. ABC Marketing, , sells raw materials such as iron-ore and coal to steel mills under ABC Holdings, N.V.



Functionally, ABCMF is responsible for:

  1. Marketing, through Product Managers who take decision on pricing, business planning and profitability of sales of steel materials in various sales regions.

  2. Sales, viz., Outside sales through Sales Managers and Technical Service Managers based at various locations and responsible to book orders and manage customer relationships. Inside Sales through Sales-coordinators, who interface with Customers and respective mills

  3. Planning, through Planning Managers responsible to monitor the load on aggregates in respective Mills, and

  4. Finance responsible for financial and raw material operations.

  5. Planning logistics.

Geographically, ABC MF is responsible for sale of steel products of steel mills of Ispat Sidex and Ispat Annaba under ABC Holdings N.V. to China, Asia, Iran, M.East and Turkey



ABCMF Organization Chart

SD 1.2 Distribution channel

ABC Marketing sells either directly or through intermediaries. Viz, traders and stockists via different groups:-

Basically, the customer groups in the present scenario are:


  1. International Trader.

  2. Domestic Trader.

  3. Financial Trader.

  4. Stockist.

  5. Direct End user.

  6. Commission Agent

SD 1.3 Division

Divisions are based on product groupings namely, Slabs, Billets, Hot Rolled, Cold Rolled, Tin Plate, Galvanized Products, Hot Rolled Plates, Pipes and Raw Material, PPGI, Pre-painted, Miscellaneous



SD 1.4 Sales office

1.4.1 Following is sales office Org. structure

  1. Sales offices under ABC Marketing, .

For CHINA, the sales offices are located in:

  1. URUMQI

  2. BEIJING

  3. GUANGZHOU

  4. CHENGDU

For the South East Asia region, the sales office is located in SINGAPORE.

For IRAN, the sales office is located in TEHERAN.

For TURKEY, the sales office is located in ISTANBUL.

For the Eastern Europe region, the sales office is located in VIENNA.

For the US region, the sales office is located in CHICAGO.

For Canada, the sales office is located in MONTREAL.

For the Middle East, Africa, Latin America & Central America regions, the sales is from office located in Dubai, Jebel Ali , and UAE.


  1. Sales offices not under ABC Marketing, .

For RUSSIA / CIS regions, the sales offices are located in MOSCOW and Timertau.

For EU region, the sales office is located in VIENNA, and

For Romania, the sales office is located in Galati.

.SD 1.5 Sales Group

Sales Managers in respective Sales Offices are responsible for sales of all steel products in their regions on the basis of business / Monthly Recent forecast / plan by ABC MF.

SD 1.6 Sales Area

Not applicable.



SD 1.7 Shipping Point:

Not applicable.




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