Raising private funds and their safekeeping is the basis of the Bank's business; development of mutually beneficial relations with depositors is the key to its success. As of 1 January 2012, Sberbank accounts for 46.6% of all savings kept by retail clients in Russian banks.
In 2011, the amount of deposits in Sberbank grew 17.8% to 5,523 bn. rubles. 57% and 43% of the influx of client funds resulted from funds in fixed-term deposits and funds in call deposits, respectively. The share of highest-yield deposits that do not allow adding or withdrawing funds grew in the structure of fixed-term deposits:
%
1 January 2012
1 January 2011
No adding or withdrawing
46.7
35.5
Adding allowed
33.1
41.6
Adding and withdrawing allowed
20.2
22.9
Total fixed-term deposits
100.0
100.0
A sustainable influx of client funds was facilitated by seasonal promotional deposits such as Summer Offer – High-Yield; Anniversary – 170 Years; Special Offer – Maximum; and Special Offer – Managed.
To boost retainability of existing funds and attract new deposits, new deposits were introduced in late 2011 with a higher interest rate. They could only be opened through Sberbank Online: Save Online, Top up Online, and Manage Online.
The International deposit was also introduced to attract new clients. It could be opened in British pounds sterling, Swiss francs and Japanese yen. The deposit offers not only a guaranteed interest income, but also an additional income generated by foreign currency fluctuations.
In 2011, the balance of funds in unallocated bullion accounts increased by over 40% to an equivalent of 115 bn. rubles. The clients' interest in unallocated bullion accounts rose as a result of a growth in precious metal prices during the first three quarters of the reporting year. In addition, uncertainty in the stock and forex markets caused by economic problems in Europe and the US served as an additional stimulus for retail clients to acquire unallocated bullion accounts in Q3 and Q4.
In 2011 Sberbank was actively developing its card business and managed to further break away from its competition. The Bank offers a wide range of products, designed for all client categories, a developed infrastructure that accepts cards throughout the country and competitive rates.
thousand
1 January 2012
1 January 2011
Number of valid cards
68,626
51,390
including credit cards
4,327
1,927
Number of ATMs
34.5
27.9
Number of active trade and service outlets, engaged in acquiring services
Sberbank has taken the lead in terms of issued cards, not only in Russia, but throughout Europe as well. In addition, in 2011 Sberbank headed the Russian market in terms of credit card debt.
In 2011 Sberbank implemented a number of significant projects in its card business by:
issuing Russia's first 3D design cards;
implementing the technology of virtual card products. Cards have no tangible media and are provided to clients as a bank account. Virtual cards are used by clients for security reasons when making online transactions;
launching, within cooperation with American Express, first cards of this payment system – AmEx Black and AmEx Platinum;
offering its clients individually designed cards based on the client's drawing or a gallery specially created by the Bank and its partners;
offering its clients instant issue debit and credit cards. The technology it has developed allows a card to be issued within 15 minutes, right at the Bank's office;
issuing cards with a Moscow Metro transport applet for its salary clients in Moscow. Now Sberbank's clients can use the bank card to enter the Metro.
The Thank You From Sberbank loyalty program started from the 170th anniversary of Sberbank. It allows customers to save Thank You bonuses when making payments with the Bank's cards and then exchanging them for discounts in affiliated stores.
Sale of Insurance Products
In 2011 the Bank continued actively promoting its existing insurance programs and implementing new projects involving the sale of insurance products. During the year:
all Bank's branches introduced the Corporate Insurance program for sole proprietors and corporate clients;
the technology of voluntary collective life and health insurance was replicated for borrowers under housing loans;
clients gained an opportunity, in all offices of the Bank working with retail clients, to buy travel insurance, accident and illness insurance and bank card protection against fraudulent actions.
As a result, the Bank offered its clients the maximum range of insurance programs by the end of 2011, all implemented together with partner insurance companies:
life and health insurance and accident and illness insurance;
In 2011, bank insurance programs maintained by Sberbank were used by over 2.7 mln. clients, including over 10,000 corporate clients. The voluntary collective life and health insurance program was in highest demand – about 2.1 mln. clients signed up.
Purchase of all the Bank’s insurance programs is on a voluntary basis. The client's refusal to join insurance programs offered by the Bank does not entail withdrawal from banking services. In 2011, the Bank implemented a refund technology for situations when clients withdraw from the voluntary collective life and health insurance program. Alongside this, the Bank offers its clients assistance in settling disputed insured events.
Sberbank acquired a life insurance company for the purposes of developing banking insurance. The company's primary objective will be to develop savings and investment fund life insurance.
In addition to classical insurance products, the Bank offers its retail and corporate clients mandatory pension insurance contracts. By the end of 2011, the Bank executed over 250,000 such contracts.
Settlements
Acceptance of payments from the public remains the most significant service of the Bank in terms of the volume of operations. Their 2011 volume exceeded 1.8 trillion rubles, with total number of just short of 1 bn. Accepted payments. This growth in payment volumes is encouraged by development of billing technologies, the network of self-service devices and online banking. For example, the share of payments accepted by billing technology was over 74% in the total volume of payments accepted by the Bank.
In 2011 the Bank launched the Auto Payment service that allows, when instructed by the client, to debit and transfer funds from their bank card account to mobile communications operators. The user's account is topped-up automatically after the minimum threshold he or she indicates is reached. The number of users of this service exceeded 1.1 mln. people by the end of 2011.
Despite fierce competition from commercial banks and specialized companies, the Bank is expanding its presence in the money transfer market. The number of client orders for money transfers performed in 2011 was about 25 mln. with a total value of over 750 bn. rubles.
The Bank has been actively developing Blitz international instant money transfers, between divisions of Sberbank of Russia and the branch network of subsidiary banks in Kazakhstan, Ukraine and Belarus. The number of such transfers exceeded 340,000 during the year. Pursuing this area of business since December 2010, Sberbank started providing services of instant international money transfers through one of the largest international transfer systems, MoneyGram. Such transfers were enabled in over 8,200 divisions of the Bank by the end of 2011. The 2011 total number of client orders for MoneyGram transfers was 150,000, with a total value of 119 mln. US dollars.
Volumes of bank transfers of the most widespread kind—the transfers of wages, salaries and pensions to individual accounts—also increased:
Sberbank maintains a program called Coins of the World – Through Sberbank of Russia. In the reporting year, it sold over 1.2 mln. precious metal coins, 22% more than in 2010. In 2011, the Bank:
started selling Russian commemorative coins, dedicated to the Olympic Games under an agreement with the Bank of Russia;
as a leading operator of the global coin market, took part in implementation of the first intergovernmental program of Russia and Spain, involving the issue of a joint series of coins dedicated to cooperation between these two countries.
The 2011 volume of purchase and sale of foreign currency cash was the equivalent of 15.6 bn. US dollars, 16% more than in 2010. Operations of buying and selling foreign currency cash are made by 9,064 divisions of the Bank.
The number of the Bank's divisions that offer the rent of individual safe deposit boxes increased by 4.5% during the year to 1,090. They include 18 automated vaults of clients' valuables with self-service, round-the-clock access to safe deposit boxes. The number of safe deposit boxes grew by 4.3% to 241,000.
Sberbank is a payment agent of a number of non-profit charities involved in the provision of grants and royalties to retail clients. About 600,000 US dollars were paid out under two contracts with charitable foundations in 2011.
In 2011 the Bank started selling lottery tickets in support of the Sochi-2014 Olympic and Paralympic Winter Games under a contract with OOO Sportloto. Tickets worth 1.2 bn. rubles were sold during the year, with prizes worth 0.5 bn. rubles paid out.