Sberbank information (materials)



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6.Retail Business


In December 2011, Sberbank of Russia was given as many as three Retail Finance Awards by The Retail Finance for achievements in developing the retail finance business in Russia. Sberbank came first in the Breakthrough of the Year nomination, received a bronze award for the Best Retail Bank and a special award for the Best Advertising Campaign.

Lending to Retail clients

Dynamics of the Loan Portfolio


In 2011 the Bank granted retail clients over 4.3 mln. loans totaling 1,230 bn. rubles, or 1.7 times that of the previous year's figure. As a result, the retail loan portfolio added 36.6% and reached 1,777 bn. rubles.

Dynamics of the individual loan portfolio* by products:






1 January 2012

1 January 2011




balance,




balance,







bn. rubles

share, %

bn. rubles

share, %

Car Loans

82.2

4.6

79.5

6.1

Mortgages

762.2

42.9

600.0

46.1

Consumer Loans**

933.0

52.5

621.8

47.8

Total

1,777.3

100

1,301.3

100

* Less assignment contracts

** Including credit cards

Development of the Product Range


New Products

Starting in Q1 2011, the Bank has been offering clients a new range of retail credit products. Its introduction implemented a client-oriented basic offer that includes different terms for different client segments. The following client segments have been singled out: employees of the Bank and its subsidiaries; employees of enterprises involved in salary projects; employees of enterprises that have been accredited; retail clients outside the foregoing three categories. If the borrower has a “good” credit history, a discount may apply to the interest rate.

The product range was changed overall. In particular, 2 unified credit products were introduced instead of previous personal consumption loans: an Unsecured Consumer Credit and a Consumer Credit secured by an individual's surety. 2 basic programs were introduced for car loans – the purchase of new and used vehicles.
Mortgage Lending

The Bank started lending to retail clients under the Vneshekonombank's program, “Government-Supported Mortgage” where loans are granted for the purchase of newly built properties.

The Construction Savings Bank program was implemented in the territory of the South-Western Bank. Its members include the Kuban Center of Government Support to the Population and Development of the Financial Market and retail clients recognized as beneficiaries of social payments. The program is designed to engage low-income retail clients with a lack of funds for credited purchase of properties within standard lending programs in targeted savings for further mortgage lending at a preferential interest rate. About 1,500 Kuban residents became members of the program.

Sales of a new residential product, Military Mortgage, for Purchase of Finished Property started in December 2011 at six territorial banks. Loans are granted to servicemen members of the Savings and Mortgage System for Provision of Housing to military personnel. A decision on promoting the product throughout the country will be made after a pilot project in the second half of 2012.



Special lending terms were made effective for the most socially meaningful categories – Mortgage Plus Parent Capital. This program gives young families with two or more children an opportunity to use parent capital as their first installment towards a loan, in full or in part.

The maximum loan amount was increased under the program for Refinance of Residential Loans granted by other banks. The Bank also allowed the documenting of another property as collateral and surety from retail clients for a period before registration of collateral in favor of the Bank.

Special events were held in the reporting year where the Bank granted over 60,000 loans totaling 65 bn. rubles:

  • the Bull's Eye” promotion started in July 2010 with the following conditions: a rate of 10% p.a., an initial installment of 10%, and a credit period of 10 years. Loans were granted for the purchase of properties that were/had been built by Sberbank's clients using its loan proceeds;

  • the “Take for 8” promotion on such conditions: a ruble rate of 8% p.a., a credit term of up to 8 years, and a credit decision made within 8 days.

Car Loans



From 2011 it is possible to submit credit applications to Sberbank's automated systems directly from a car showroom. This has improved the quality of service by reducing the time needed to make a credit decision and the printing of loan documents at point of sale.

In addition, the Bank:

  • lifted the requirement for a written consent from the borrower's spouse to have the credited car pledged;

  • offered borrowers an opportunity to add the payment for membership in the collective voluntary life and health insurance program to the car loan amount;

  • allowed its clients, from February 2012, to have a loan granted on the basis of two documents.

In the reporting year, Sberbank offered car loans at lower rates within a special promotion, “Low Interest for High Speed” that helped overcome the falling trend of the car loan portfolio. About 73,000 loans worth 29 bn. rubles were granted during the promotion.
Consumer Loans

To develop programs with individual offerings for a specific client, the Bank is implementing a pricing system based on risk levels. The client's reliability and solvency affect the cost of credit – this is the principle applied to the granting of consumer loans.

The Bank singled out two new borrower categories in the reporting year, which are offered individual credit terms:

  • the Youth segment – borrowers aged 18-20 with fewer than four months’ work experience. The loan is granted with surety from their parents;

  • borrowers whose pension income is transferred to Sberbank's accounts.

The Bank continued liberalizing conditions for consumer loans by:

  • doubling the maximum amount of unsecured consumer loans and consumer loans with surety from retail clients;

  • increasing the borrower's maximum age limit to 65 years for unsecured consumer loans;

  • starting a pilot project to liberalize requirements pertaining to the client's domicile.

In 2011, the Bank carried out a federal campaign to boost loan sales to the Bank's existing clients. Individual offers were sent to 30 mln members of salary projects, borrowers with a good credit history, and depositors.
Government-Subsidized Educational Loans

The Bank continued participating in the Government Support of Educational Loans Experiment. Based on its 2011 experience, the Bank modified the loan program by:

  • simplifying the form of certificate from the university on the borrower's academic progress;

  • adopting a unified approach to using and repaying the loan;

  • optimizing collaboration with universities in terms of provision of details of students' loan requests;

  • revising the procedure and criteria of selection of state-accredited educational establishments;

  • revising criteria of students' good progress.

Overall, the educational loan portfolio added 19.5% during the year and reached 377.5 mln. rubles.
Lending of the Agro-industrial Complex

Sberbank continued actively participating in the implementation of the state program for development of the agro-industrial complex. In 2011, the Bank granted small farmers over 57,000 loans worth 10.1 bn. rubles. The portfolio of such loans increased to 16.0 bn. rubles, and their number in the Bank's portfolio exceeded 160,000. In 2011, to boost its competitive advantage for loans granted to small farms, the Bank:

  • gave borrowers an opportunity to obtain loans worth up to 1 mln. rubles on an annual basis (the total loan payable used to be limited to 1 mln. rubles);

  • extended the term for submission of a report on intended use of loan proceeds from 45 to 90 days;

  • allowed providing the Bank with a simple written power of attorney to deliver documents to authorities that pay out subsidies.

Retail Loans for VIP Clients



The Premium range of loans granted to significant retail clients was upgraded within the segment of lending to VIP clients. In particular, the Bank introduced a new loan, Premium Corporate, which can be granted without analysis of the borrower's solvency. The surety of a legal entity which is the Bank's client and in which the borrower serves as a top manager or holds a stake is executed as security.

Optimization of the Credit Process


In 2011, in order to optimize the credit process, the Bank:

  • shortened the period for notifying clients of its decision with SMS messages;

  • simplified the procedure for certification by credit staff of copies of documents submitted by the borrower and the procedure for delivery of credit documentation to borrowers;

  • simplified acknowledgement of client's incomes—a statement can be submitted based on the Bank's own form;

  • allowed borrowers to repay their loans from an account different from the account loan proceeds were transferred to;

  • allowed early repayment of loans in any amount and in any period of loan utilization on the date of the scheduled payment under the loan.

In addition, in the territory of Moscow Bank and in OPERU [Operations Department] of Sberbank:

  • automated the transfer of loan proceeds to the account of the client's debit card and to target beneficiaries;

  • implemented a feature for executing additional orders for the debiting of funds towards loan repayment. This decreased the rate of technical overdue debt and the load on divisions dealing with overdue debt;

  • moved lending operations to remote channels.

The technology used by the Bank's employees operating at the site of borrowers' employers to formalize consumer loans was also adjusted in the reporting year. As a result, this saves time both for the client (the Bank's office is visited only once) and the Bank (requests are entered into the system directly from the companies' own facilities).

Currently, consumer loans, car loans and main housing lending programs are based on the centralized Loan Factory technology, designed to improve performance of lending operations and the quality of service with an invariably high portfolio quality. In 2011, the following results were achieved in the development of this technology:

  • all territorial banks were finally connected to the Loan Factory technology;

  • the average request consideration period fell from 35 hours in 2010 to 29 hours in 2011;

  • requests from clients whose salaries are credited to accounts in Sberbank are considered in 2 hours. One only needs to produce their passport and indicate the salary account number to have a loan granted;

  • lending limit is calculated with a view to estimated income of the borrower;

  • subsidiaries started implementation of a similar lending technology for retail clients.

As part of the Loan Factory, 6.4 mln. requests were received in 2011(3.0 mln requests in 2010) and 4 mln. loans worth about 690 bn. rubles were granted (in 2010: 2 mln. loans worth about 290 bn. rubles) or 56% of all loans granted by the Bank to retail clients in 2011.

During Innovation in Banking Technology Awards 2011, The Banker recognized the Loan Factory project as highly rated in the Innovation in Risk Management Technology category. The project was also recognized as the largest project submitted to the competition.



There are plans to move new products to the Loan Factory technology, including Express Loans, Car Loan Based on 2 Documents, special mortgage lending programs, educational loans, loans to small farmers etc.


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