Sentiment analysis of hotel reviews
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| 4 | P age b BUSINESS OBJECTIVES 2 1. Importance of aspects When overall rating is found out using individual aspects, we get to know the relative significance from p-values) of each aspect. This way we know what is it that consumers value the most. 2. Aspect correlation and targeting according From the clustering of aspects, we get to know which ones are highly correlated, this way we know what aspects to club together and offer to the consumer in one value proposition statement. One particular set of aspects could cater to one segment of consumers. Thus, after deciding what kind of consumers to cater to, we can simply go for the aspects pertaining to that cluster. Ex- Cleanliness and rooms could fall under one cluster, this way fora consumer valuing this set, a hotel could promise good quality rooms. Download 0.86 Mb. Share with your friends:
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