Sentiment analysis of hotel reviews
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BIDM Group A3 (1)
4 |
P age b
BUSINESS
OBJECTIVES
2
1.
Importance of aspects
When overall rating is found
out using individual aspects
, we get to know the relative significance from p-values) of each aspect. This way we know what is it that consumers value the most.
2.
Aspect correlation
and targeting according
From
the clustering of aspects
, we get to know which
ones are highly correlated
, this way we know what aspects to club together and offer to the consumer in one value proposition statement. One particular set of aspects could cater to one segment of consumers. Thus, after deciding what
kind of consumers to cater to
, we can simply go for the aspects pertaining to that cluster. Ex- Cleanliness and rooms
could fall under one cluster
, this way
fora consumer valuing this set
, a hotel could promise good quality rooms.
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