Session No. 5 File name : cedb(cit)- doc



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Examination of Estimates of Expenditure 2010-11


Reply Serial No.




CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION


CEDB(CIT)198







Question Serial No.







1665




Head :

79- Invest Hong Kong

Subhead (No. & title) :

-













Programme :

Investment Promotion




Controlling Officer :

Director-General of Investment Promotion




Director of Bureau :

Secretary for Commerce and Economic Development





Question :
According to Invest Hong Kong, it has stepped up investment promotion in Taiwan to attract Taiwan companies to set up or expand their operations in Hong Kong. What is the plan? Last year, how many Taiwan companies were attracted to set up or expand their operations in Hong Kong, and what types of companies are they? What is the investment amount involved?

Asked by : Hon. WONG Ting-kwong
Reply :
In the financial year 2009-2010, Invest Hong Kong (InvestHK) has strengthened its marketing programme in Taiwan with the aim of attracting more Taiwan companies to Hong Kong. In addition to maintaining close working relations with the Taiwan business associations and chambers of commerce as well as organising seminars to introduce to Taiwan enterprises the business environment of Hong Kong, we have also conducted the following promotional activities in the Taiwan market -
(a) appointing a public relations agency to help promote Hong Kong as the leading business location and the services provided by InvestHK through suitable media in Taiwan;
(b) building up a comprehensive database of Taiwanese companies located in Hong Kong, Mainland and Taiwan to help better identify target companies to assist us in our marketing programme;
(c) carrying out a direct marketing exercise in Taiwan to reach out to potential companies with an interest in setting up in Hong Kong;
(d) conducting a perception study amongst companies in Taiwan on Hong Kong’s role and position as a preferred business hub to help enhance our marketing activities; and
(e) placing printed and online advertisements to raise the profile of InvestHK and to promote Hong Kong as a preferred business location.
In 2009, there were six completed projects from Taiwan. These included three from the Tourism and Entertainment sector; two from the Financial Services and one from the Technology sector. According to indications from these companies in our questionnaire survey, the total investment amount is about $1.1 billion.


Signature










Name in block letters

SIMON GALPIN







Post Title

Director-General of Investment Promotion







Date

16.3.2010






Examination of Estimates of Expenditure 2010-11


Reply Serial No.




CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION


CEDB(CIT)199







Question Serial No.







1666




Head :

79- Invest Hong Kong

Subhead (No. & title) :

-













Programme :

Investment Promotion




Controlling Officer :

Director-General of Investment Promotion




Director of Bureau :

Secretary for Commerce and Economic Development





Question :
With improvements in the economic and trade relationship across the Taiwan Strait, will the economic co-operation between Hong Kong and Taiwan lessen? Will the Department change its strategies for attracting investments to cope with this situation? If yes, what are the details? If not, what are the reasons?


Asked by : Hon. WONG Ting-kwong
Reply :
The improvements in the economic and trade relationship between the Mainland and Taiwan present opportunities for Hong Kong. In 2009, Invest Hong Kong (InvestHK) has adopted a proactive approach and made intensified promotion efforts in Taiwan to attract more inward investment. In addition to traditional investment promotion (IP) activities through seminars and liaison with Taiwan business and professional associations, InvestHK has stepped up its marketing programme in Taiwan which includes appointing a public relations agency and placing advertisements to promote Hong Kong and InvestHK in Taiwan; conducting a direct marketing exercise; carrying out perception study about Hong Kong’s business environment amongst Taiwan companies; and building up a comprehensive database to help reach out to and identify potential companies.
InvestHK has completed six projects from Taiwan in 2009. InvestHK has, thus far, assisted 43 Taiwanese companies to establish a presence or expand their operation in Hong Kong.
To capitalise on the strengthened networking and enhanced profile of InvestHK in Taiwan resulting from the intensified promotion efforts in 2009, we will continue with our IP efforts in Taiwan in 2010 to reach out to a wider spectrum of the Taiwan business community with a view to attracting more inward investment from Taiwan.


Signature










Name in block letters

SIMON GALPIN







Post Title

Director-General of Investment Promotion







Date

16.3.2010


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