Question :
What large-scale promotion events will Invest Hong Kong organise in 2010-11? What is the expenditure to be incurred for each event?
Asked by : Hon. WONG Ting-kwong
Reply :
To raise the awareness and profile of Hong Kong in the overseas markets, Invest Hong Kong (InvestHK) will continue to organise events, such as receptions for major foreign communities and sector-focused receptions, and to sponsor or participate in major events that take place in Hong Kong and in major overseas markets, such as Hong Kong Sevens, Asia Hedge Forum, Music Matters and CASBAA Convention, etc. These events provide opportunities for us to network with participants who are potential or existing investors, generate project leads and create awareness of the advantages of investing in Hong Kong and the free services to be provided by InvestHK to prospective investors.
InvestHK has been conducting a series of joint investment promotion seminars in key overseas markets in collaboration with Mainland provinces and cities, since September 2002, to promote the combined advantages offered by Hong Kong and the Mainland, in particular the Greater Pearl River Delta. In 2010-11, InvestHK plans to organise around five joint overseas promotion seminars. Amongst these, we will partner with Fujian in Zurich (April), Shenzhen in Venice (April), and Guangdong in India (October).
As regards the Mainland market, InvestHK will continue to organise a series of promotional activities under the three-year nation-wide marketing promotion campaign, “On Your Marks, Get-set, Go!”. The campaign focuses on seven high-growth provinces1 across the Mainland and aims to provide privately-owned enterprises with the necessary information and support to expand internationally by using Hong Kong as their gateway. It features a series of high-level seminars, focused workshops and incoming study missions supported by advertising and public relations campaigns. In 2010, the marketing campaign will be held in Guangdong and Liaoning province within the first three quarters of 2010.
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1 The seven provinces are Zhejiang, Shandong, Fujian, Jiangsu, Sichuan, Guangdong and Liaoning.
The estimated expenditure for these marketing activities is $ 8.3 million.
CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION
CEDB(CIT)201
Question Serial No.
1675
Head :
79- Invest Hong Kong
Subhead (No. & title) :
-
Programme :
Investment Promotion
Controlling Officer :
Director-General of Investment Promotion
Director of Bureau :
Secretary for Commerce and Economic Development
Question :
As regards the investment promotion activities targeting the mainland market in 2010-11, what are the projects to take place? What are the details of the activities and the expenditure involved? How were the results of similar activities previously held? Have goals or results expected to be attained been set for each project?
Asked by : Hon. WONG Ting-kwong
Reply :
In 2010-11, Invest Hong Kong (InvestHK) will continue with its investment promotion efforts to attract Mainland enterprises to set up or expand their operations in Hong Kong through high-level seminars, sector-focused workshops, receiving incoming study missions, conducting investment promotion meetings and advertising and public relations campaigns.
Specifically, InvestHK will continue the nation-wide marketing promotion campaign, “On Your Marks, Get-set, Go!” in Guangdong and Liaoning to provide privately-owned enterprises in these provinces with the information and tools to expand internationally by using Hong Kong as their gateway. It features a series of seminars and workshops supported by advertising and public relations campaigns. In addition, InvestHK will organise thematic seminars in other key cities on the Mainland, for example, a high-level seminar on financial services with Hong Kong Exchanges and Clearing Limited at Shanghai World Expo 2010.
In 2009, InvestHK assisted 48 Mainland enterprises in setting up or expanding their business presence in Hong Kong, accounting for 18% of the total number of enterprises assisted in the year.