Session No. 5 File name : cedb(cit)- doc
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- Examination of Estimates of Expenditure 2010-11
Question : Please inform this Committee of the Hong Kong Tourism Board’s detailed plan for promoting Hong Kong/Taiwan cruise itineraries in the Mainland as well as the expenditure and manpower arrangements involved. Asked by : Hon. LEE Wai-king, Starry Reply : The measure announced by the Central People’s Government last year allowing Mainland tour groups travelling to Taiwan by taking cruise vessels homeporting in Hong Kong helps further develop Hong Kong’s cruise industry. Leveraging on the measure, the Hong Kong Tourism Board (HKTB) has devised comprehensive strategies and collaborated with the relevant international cruise companies and the travel trade to launch promotion programme in a number of major Mainland provinces and cities, including the Guangdong Province, Shanghai, Hangzhou, Nanjing and Beijing. In 2010-11, the HKTB will launch a range of trade promotions in the Mainland to raise awareness of the new cruise products or itineraries and the sale. For example, the HKTB’s offices in the Mainland will co-operate with the China National Tourism Administration to organise seminars for the travel trade. The HKTB will also join the international cruise companies at major trade shows in the Mainland to promote the Hong Kong/Taiwan cruise itineraries. In addition, the HKTB will collaborate with the international cruise companies and travel trade to place advertisements in the Mainland to promote the Taiwan cruise itineraries (which cover Hong Kong) and encourage visitors to make stopover visits in Hong Kong before or after visiting Taiwan. The HKTB’s estimated budget on promoting Hong Kong/Taiwan cruise itineraries is about $1.1 million in 2010-11. The related work will be undertaken by the HKTB’s cruise team in the Hong Kong head office and its offices in the Mainland. The Tourism Commission will also work with the HKTB in this regard.
Question : Has the Bureau carried out any comprehensive planning and study on Hong Kong’s facilities in support of travel and tourism? Could this Committee be informed of the associated manpower and financial arrangements? Asked by : Hon. LEE Wai-king, Starry Reply : The Tourism Commission is responsible for, inter alia, formulation of policies on tourism development and planning of tourism projects. We work closely with the tourism trade and Hong Kong Tourism Board and exchange views on planning of tourism projects. With the trade’s support, the expansion plans of the Ocean Park and Hong Kong Disneyland are progressing full steam. We are also pressing ahead with construction of the new cruise terminal at Kai Tak. Facilities in support of travel and tourism vary with different focuses of development. For example, adequate hotel supply and unique convention venues are essential to the development of MICE tourism (Meetings, Incentive travels, Conventions and Exhibitions); quality services and visitor facilitation measures are conducive to the staging of more mega events in Hong Kong; and the provision of sufficient cleansing and sanitary facilities are required for the development of green tourism. In the course of planning tourism projects, the Government will also review and study the need for general supporting facilities such as transportation, coach loading/unloading and parking areas, visitor signage, etc. Such work will be implemented with existing resources. No additional manpower and expenses will be incurred.
Directory: citb -> doc doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc Download 4.7 Mb. Share with your friends:
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