Session No. 5 File name : cedb(cit)- doc
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- Examination of Estimates of Expenditure 2010-11
Question : Please advise this Committee on how the Bureau would promote the Hong Kong National Geopark and diversify local green tourism products and the provisions required. Asked by : Hon. LEE Wai-king, Starry Reply : The Hong Kong National Geopark (the Geopark) is one of our important natural resources, and has been well received by overseas visitors since its opening in November 2009. Regarding promotion, the Hong Kong Tourism Board (HKTB) has joined hands with the tourism industry to reinforce the Geopark itineraries in green tourism activities such as the “Northeast New Territories Islands Hopping Tour” and “Sai Kung Coastal Treasures” guided tours, in which visitors can enjoy the geological landscapes of Tolo Channel, Double Haven, Sai Kung islands and the Ung Kong Group. Meanwhile, the Agriculture, Fisheries and Conservation Department has been arranging, through HKTB and the Travel Industry Council of Hong Kong, familiarisation visits for the tourism industry to enhance their understanding of the Geopark and facilitate the development of related tourism products. Moreover, HKTB publicises the Geopark through its website and publications, with a view to increasing overseas tourists’ interest in visiting the spectacular geosites of Hong Kong. Last month, the Secretary for Commerce and Economic Development and the Consul-General of Japan visited the Geopark together and exchanged views on ways to attract more Japanese tourists to the new attraction. Promotion of green tourism is one of HKTB’s key marketing initiatives. It will continue to step up promotion in different channels, such as arranging eco-guided tours under the “Hong Kong Nature Kaleidoscope” programme since 2006. In October 2009, HKTB launched the “Great Outdoors Hong Kong!” to highlight the unique hiking experience of Hong Kong. It attracted many visitors from Japan, Taiwan, Korea and South China. In 2010-11, HKTB will continue to make use of this platform to publicise Hong Kong’s natural attractions. The above work will be implemented with existing resources. No additional expenses will be incurred.
Question : Please advise this Committee on the expenditures of Hong Kong Tourism Board on promoting Hong Kong tourism to overseas markets under the revised estimate for 2009-10 and the estimate for 2010-11. Please list the expenditures by major target markets. Asked by : Hon. LEE Wai-king, Starry Reply : The marketing budgets of the Hong Kong Tourism Board (HKTB) for different source markets in 2009-10 and 2010-11 are set out below Note (1):
The HKTB will closely monitor the latest developments in different source markets, and where necessary, adjust its marketing strategies and re-deploy resources to ensure their proper and most effective use. Note (1): Because of rounding-off, there may be slight difference between the aggregation of individual markets and the “sub-total” figures. Note (2): During the summer of 2009, to minimise the impact of the financial tsunami and the outbreak of the human swine influenza on visitor arrivals, the HKTB adjusted its marketing strategies and re-deployed resources from other markets to the Mainland to strengthen summer promotion on travelling to Hong Kong. As a result, the difference between the original estimates and revised estimates of 2009-10 is quite substantial. For example, the marketing budget for the Mainland increased from the original estimate of $56.5 million to the revised estimate of $63.7 million.
Directory: citb -> doc doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc Download 4.7 Mb. Share with your friends:
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