| Examination of Estimates of Expenditure 2010-11 |
Reply Serial No.
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CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION
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CEDB(CIT)073
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Question Serial No.
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2839
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Head :
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152 – Government Secretariat:
Commerce and Economic
Development Bureau
(Commerce, Industry and
Tourism Branch)
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Subhead (No. & title) :
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Programme :
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(6) Travel and Tourism
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Controlling Officer :
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Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
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Director of Bureau :
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Secretary for Commerce and Economic Development
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Question :
Please advise the total value of all contracts entered into with outside parties by the Branch during 2009-10 for consultancy studies related to travel and tourism, and the subject matter covered by each of the consultancy studies. Please also advise the total value of such consultancy contracts budgeted for 2010-11, as well as the projected areas of study.
Asked by : Hon. LI Kwok-po, David
Reply :
The Tourism Commission (TC) has not entered into any consultancy contracts related to travel and tourism in 2009-10. It plans to undertake two consultancy studies in 2010-11. The subjects covered and the contract values are set out as follows:
Area of Study
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Value of Contract
HK$
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To advise on the compliance with client’s requirements and related matters in connection with the implementation of terminal operation and ancillary facilities for a new cruise terminal at Kai Tak
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2,160,000
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To advise on the insurance requirements of the tenancy agreement for a new cruise terminal at Kai Tak
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400,000
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Total
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2,560,000
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Signature
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Name in block letters
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MISS YVONNE CHOI
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Post Title
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Permanent Secretary for
Commerce and Economic Development
(Commerce, Industry and Tourism)
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Date
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18.3.2010
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| Examination of Estimates of Expenditure 2010-11 |
Reply Serial No.
|
|
CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION
|
CEDB(CIT)074
|
|
|
Question Serial No.
|
|
|
2840
|
Head :
|
152 Government Secretariat: Commerce and Economic Development Bureau (Commerce, Industry and Tourism Branch)
|
Subhead (No. & title) :
|
|
|
|
|
|
Programme :
|
(7) Subvention: Hong Kong Tourism Board
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|
Controlling Officer :
|
Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
|
|
Director of Bureau :
|
Secretary for Commerce and Economic Development
|
|
Question :
Please advise the total value of all contracts entered into with outside parties by the Hong Kong Tourism Board during 2009-10 for consultancy studies related to travel and tourism, and the subject matter covered by each of the consultancy studies. Please also advise the total value of such consultancy contracts budgeted for 2010-11, as well as the projected areas of study.
Asked by : Hon. LI Kwok-po, David
Reply :
In 2009-10, the Hong Kong Tourism Board (HKTB) entered into three contracts for consultancy studies related to travel and tourism. The subjects covered and the contract values are set out as follows –
Subject Matter
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Area of Study
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Value of Contract
HK$
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Exhibition Industry Trends Review
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To obtain an overview of the development of the exhibition industry in Hong Kong’s competing markets, as well as the global and Asian market trends (e.g. type, frequency, and location rotation pattern of exhibitions), with a view to identifying opportunities for Hong Kong. The findings will enable the HKTB to target its promotional efforts at specific industry stakeholders, such as the exhibition organisers in overseas markets, and devise tailored promotions to cater for different markets, so as to attract new exhibition business to Hong Kong.
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187,000
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Revamp of PartnerNet Website
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To conduct a comprehensive review of the existing PartnerNet website, which is a communication tool for the HKTB to disseminate information to local trade partners and stakeholders on the HKTB’s promotional efforts and planned trade missions. The review aims at identifying options to improve the current layouts, functions, navigation, content and service features of the website. Furthermore, surveys are conducted to gauge the needs of trade and non-trade partners for the website.
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200,000
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Social Media Audit
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To study the common social media (blogs, forums and social networks) used in the Mainland, Taiwan, the US and Southeast Asia (Malaysia, the Philippines, Thailand and Singapore), with a view to setting up guidelines on the use of social media marketing in these places and identifying the key channels that the HKTB should focus on.
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163,000
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Total
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$550,000
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The HKTB has no plans for any consultancy study for 2010-11 at this stage.
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Signature
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|
|
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Name in block letters
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MISS YVONNE CHOI
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|
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Post Title
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Permanent Secretary for Commerce
and Economic Development
(Commerce, Industry and Tourism)
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Date
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18.3.2010
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