Introducing Silverlight 2 Top Benefits of Microsoft Silverlight 2
With Silverlight 2, the content and developer community will be able to:
Custom branded experiences using 2D vector graphics, animation, styling, and skinning
Silverlight makes it easy to create graphics and use them to customize controls, such as animated states on a button.
Highly sophisticated RIAs across major browsers on Mac, Windows, Linux, and devices
HD video and advanced streaming for world-class media experiences
The VC-1 video codec is a better match of playback performance than H.264, offering twice the decode efficiency and enabling better playback on less-capable PCs.
Unparalleled interaction with high-resolution content through Deep Zoom technology
Using the mouse wheel or onscreen zoom controls, a user can zoom into an image without browsing away from the page. Deep Zoom provides images at several different resolutions from a single high-resolution image, and creates a seamless animation as the user zooms in and out to, for example, see product details or to read descriptions.
Reach Out to New Markets
Multi-channel deployment of Web applications to the desktop and devices through .NET
Silverlight (on the Web and mobile) and WPF (on the desktop) use a single programming model. Developers can now ‘Learn once, apply everywhere’.
Monetization of media assets via protected content and advertising-enabled scenarios
Silverlight supports content protection techniques, including DRM, to protect media content and advertising. New Web playlists in IIS7 enable dynamic delivery of rich media and video advertising, ensuring that ads are not skipped and links to content are protected.
Cost-effective media delivery via Windows Server
The IIS7 Media Pack brings bit-rate throttling to progressive downloads, significantly reducing bandwidth requirements and lowering Web server delivery costs. Windows Media Services 2008 will provide advanced streaming media support, enabling massively scalable live and on-demand broadcasts with industry-leading reliability and Total Cost of Ownership (TCO).
A thriving ecosystem of .NET and Windows Media partners, developers, and applications
Millions of developers use .NET technologies (approximately 50% of pro developers) and use our successful Visual Studio Industry Partner program (270+ VSIP partners, 25 Visual Studio Team Server (VSTS) partners, 800+ VSIP packages, 10,000 Visual Studio Add-Ins).
Increase Team Productivity and Collaboration
Rapid development through XML-based declarative markup and a full set of controls Silverlight provides built in support for databinding, layout and controls through the XAML markup language.
Role-specific productivity tools to enhance designer-developer collaboration, with Expression Studio, Visual Studio, and Visual Studio Team System
XAML, WPF and Silverlight projects work seamlessly between Visual Studio and Expression tools. Prototypes can easily become real UI, making it branded applications quicker to produce. Expression Blend shares project formats, XAML, and .NET development with Visual Studio for a streamlined designer-developer workflow.
Flexible programming model that supports JavaScript, C#, VB.NET, AJAX, Python, and Ruby Silverlight allows you to use the language you are most familiar with to develop your application.
Easy to add richness to AJAX applications and reduce cross-browser issues
Easily add rich features such as media to your existing AJAX apps. Silverlight apps play well with and can be directly manipulated by their host AJAX/HTML pages, and vice versa.
Examples of RIA and Media Experiences Enabled by Microsoft Silverlight
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Rich Internet Applications
Silverlight customers can provide powerful, full-screen interactive experiences within a Web page or extend existing applications. Completely customized user interfaces can automatically resize with the browser; even rich desktop experiences can be recreated using scripting. The focus is on the interaction between the user and data on the screen, and may include text boxes, icons, and other data input features.
Sample scenarios: Real estate applications, sales force applications, line–of-business applications requiring cross-platform access, education/distance learning, media manipulation, data visualization, and workflow applications
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Sample:
Home Shopping Network
www.hsn.tv
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Media Experiences include custom media players embedded in a Web site for viewing by Mac OS and Windows users on a range of Web browsers. Windows Media audio and video streaming can be combined with transparent overlays and new ad-insertion technologies. Personalized news tickers, DVD-like interactive menus, captioning, custom rating, and community features can be seamlessly displayed in a traditional browser window, or experienced full-screen at the click of a button. For example, today HSN.tv features live streaming using Windows Media Services together with Silverlight for rich interactivity.
Sample customers : ETOnline, HSN, MLB, NBA, Jackass 2.5, Halo3, Microsoft.com, Break.com
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