Slovak university of agrigulture In nitra faculty of economics and management



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. ISBN 978-81-907941-1-4.
22. KOTLER, Philip , et al. Marketing management [online]. England : Pearson Education Ltd. , 2009 [cit. 2011-04-11]. Available at WWW: . ISBN 978-0-273-71856-7.
23. LEVINSON, Jay; MCLAUGHLIN, Michael. Gerrilla marketing for consultants : Breaking tactis for winning profitable clients. The United States of America : Houghton Miffin Company, 2011 [cit. 2011-03-08]. Available at: WWW: .
24. SHIMP, Terence A. . Advertising Promotion, and Other Aspects of Integrated Marketing Communications[online]. Eight Edition. Canada : Cengage Learning, 2010 [cit. 2011-03-20]. Available at WWW: . ISBN 13: 978-0-324-59360-0
25. STAFFORD, Marla; FABER, Ronald. Advertising, promotion and new media [online]. The United States of America : M.E. Sharpe. Inc. , 2005 [cit. 2011-05-07]. Available at WWW: . ISBN 0-7656-1315-8.
26. TODARO, Miguel. Internet Marketing methods revealed : The complete guide to becoming an Internet Marketing expert [online]. 1st edition. The United States of America, Florida : Atlantic Publishing Group, 2007 [cit. 2011-04-09]. Available at: WWW:. ISBN 13978-1-60138-265-8.

Online publications:

27. Blacksacademy. Advertising and Promotion : Definition and aim of advertising. In [online]. [s.l.] : [s.n.], April 2003 [cit. 2011-03-20]. Available at WWW:
28. DRÜING, Anna; FAHRENHOLZ, Katharina. Guerilla Marketing. In Guerilla Marketing [online]. Enschede  : Saxion University, 2007 [cit. 2011-03-07]. Available at WWW:
29. LEPPÄNIEMI, Matti. E-commerce. Mobile marketing communications in consumer markets [online]. Finland : Universitatis Ouluensis, 2008 [cit. 2011-04-10]. Available at WWW: . ISBN 1796-226.
30. LEPPÄNIEMI, Matti; KARJALUOTO, Heikki. Int. J Mobile Communications : Insights into m-advertising industry[online]. Volume 3, Number 3. Finland : Inderscience Enterprises Ltd., 2005 [cit. 2011-04-10]. Factors influencing consumers’ willingness to accept mobile advertising: a conceptual model , s. . Available at:

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31. LESKOVEC, Jure; ADAMIC, Lada; HUBERMAN, Bernardo. The Dynamics of Viral Marketing. In [online]. USA : [s.n.], 2007 [cit. 2011-04-07]. Available at WWW: .
32. MARTIN L., CRAIG, C., RAKESH, M., Marketing management [online]. [s.l.] : [s.n.], n.d. [cit. 2011-03-22]. Marketing for the 21st Century, s. . Available at WWW: .
33. Slovak telekom. T-Com annual report 2009. Available at: http://www.slovaktelekom.sk/swift_data/source/eng/pdf/ar2009eng.pdf


Web sites:

34. www.t-com.sk



    Appendices


Effectiveness of advertising questionnaire
Dear Sir/Madam
I am making a survey about effectiveness of promotion of T-Com and T-mobile as a part of my Bachelor thesis called “New trends in marketing.” The questionnaire allows you to express your opinions and provide information about your experiences anonymously. It will take you maximum 5 minutes. Thank you very much for you time and cooperation.
1. Gender:

  • Male

  • Female


2. Age:

  • 20 and below

  • 21 - 30

  • 31 – 4O

  • 41 – 50

  • 51 and above


3. Occupation:



4. Are you a customer of either T-Com or T-Mobile?

  • Yes

  • No


5. If you answered “yes” in previous question: what influenced your decision to choose these operators?

  • Price of products and services

  • Advertisements on TV, radio or printed ads

  • Friends´ recommendation

  • I did not care


6. Which media attracts your attention to T-mobile or T-com? (More than one possibility)

  • Television

  • Radio

  • Print

  • Social networks

  • Internet


7. The ads leave a favorable impression of the company.

  • Strongly disagree

  • Disagree

  • Nature

  • Agree

  • Strongly agree


8. Do you watch superstar?

  • Yes

  • No


9. Are you familiar with current T-Mobile commercial called “S mobilným internetom byť Superstar sa dá dá dá.”?

  • Very familiar

  • Familiar

  • Not familiar



10. Have this commercial encouraged you to search for more information about the mobile internet?

  • Yes

  • No


11. Which of these advertisements of T-Com and T-Mobile is most familiar to you?

  • Advertisement number one (TV Magio via satelit)

  • Advertisement number two (Superstar mobíci)

  • Advertisement number three (Hamšík calling Dede)






12. If you are not a customer of either T-Com or T-Mobile: the ads of this company create a desire for me to purchase their goods and services

  • Strongly disagree

  • Disagree

  • Nature

  • Agree

  • Strongly agree

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