One trend identified in lesson 3.4 is the movement toward sports and entertainment properties developing unique online content, in some cases their own YouTube channels like the ACC conference, and other strategies to capture fan interest. Challenge students to find at least five unique YouTube channels featuring sports and entertainment brands (could be anything from Under Armour to a professional volleyball league) and then list the type of content being provided on the YouTube site. You could also ask students to search online and find five to ten unique examples of what sports and entertainment properties (i.e. - pro sports team or their favorite athletes or celebrities) are doing online to engage fans. One other idea is to create a project in which your class creates your OWN original sports and entertainment content online. It could be a YouTube channel that features material developed in your classroom or unique online content featuring your school sports and entertainment hosted on your school website. There are a lot of interesting ways to get creative with it! * ACTIVITY IDEA *