Table of Contents Executive Summary 5
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- 2.6. Product Differentiation
- 2.7. Marketing Objectives
- 2.8. Marketing Strategy
- 3 The Operations Plan
- Figure 1: Operations Flow
2.5. Cost leadershipCarBack is priced at a lower price point compared to other direct competitive devices in the market serving this segment. We intend to provide an affordable solution to the auto theft recovery. The closest competitor with comparable features is priced at $799. We plan to achieve the cost leadership through outsourcing our production and reducing our fixed cost expenditures. 2.6. Product DifferentiationWe are not in the business to sell yet another car accessory but to empower the automobile owners through advanced technology to take control of their vehicle. This is the differentiation we seek to bring in to the market and this is how we want to position our product to the target customers. 2.7. Marketing ObjectivesOur core objective is to create a market for auto theft recovery device incorporating mobile technology and GPS navigation capability at an affordable price to the customer. We intend to maximize the cash flow within the product’s life span of 4 to 5 years. Easy entry for the competitors in to this segment makes it imperative for a quick realization of the returns within a relatively short time. 2.8. Marketing StrategyIncrease the number of users by: Initial advertising and push-pull strategy and by selecting right distribution channels Efficient use of sales force and corporate selling Increase the rate of purchase by: On going in store-product displays and promotions Creating market awareness – media advertisements and trade shows. 3 The Operations PlanThe operations will begin with phase 1; bringing the existing prototype into a production model, this will require one year and an initial investment of equity to begin. Phase 2 will be to procure the components and assembly. Phase 3 will be to market and sell the item directly to stores that sell and install the device. The process from start to finish can be seen in Figure 1: Figure 1: Operations Flow
Directory: faculty -> Marv%20Painter -> businessplans -> plans2010 faculty -> Course overview faculty -> Curriculum vitae wei chen professor faculty -> Digital image warping faculty -> Samples of Elements Exam Question III contains All Prior Exam Qs III except faculty -> 【Education&Working Experience】 faculty -> References Abe, M., A. Kitoh and T. Yasunari, 2003: An evolution of the Asian summer monsoon associated with mountain uplift —Simulation with the mri atmosphere-ocean coupled gcm. J. Meteor. Soc. Japan, 81 faculty -> Ralph R. Ferraro Chief, Satellite Climate Studies Branch, noaa/nesdis faculty -> Unit IV text: Types of Oil, Types of Prices Grammar: that/those of, with revision plans2010 -> Residents and their tastebuds plans2010 -> Prepared by: Aaron Moffatt Nicole Batty Download 0.67 Mb. Share with your friends:
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