One popular trend that has emerged is the sport of geocaching. Essentially, this is a high-tech treasure hunt played across 100 countries in the world, including Antarctica. The game works by people identifying hidden containers on a map and then searching to find the container using their GPS-enabled device. Presently, there are over nine hundred thousand geocaches all around the world and the sport is growing rapidly. Geocaching came to be after the United States removed Selective Availability in 2000 and improved accuracy of GPS positioning data. 11
TECHNOLOGICAL:
Although China is a large potential market for GPS manufacturers to sell their devices, there were questions as to the state of their infrastructure back in 2007. In an article found in the EETimes Asia, there was a lack of an industrial standard and supervision for GPS operations in China. The perception was some operators were taking advantage of this situation and cheating their users. The article recommended GPS operators establish contact with the transportation administration department in China to address this concern and the desire for policy support. 12 Since that time, China has made significant strides to address the infrastructure short-comings. China and the European Union have joined forces to work toward Information and Communications Technologies (ICT) standards. 13
More recently, there has been a somewhat concerning development brought to light by the US Air Force. They are seeking comments from receiver manufacturers regarding an SVN-49 signal anomaly that is causing signal distortions. This involves the GPS IIR-20(M) spacecraft launched in early 2009, but not yet operational. Due to the number of manufacturers, it is impossible for the Air Force to work through this matter on their own. This brings to light the vulnerability of Garmin’s product, as it is completely dependent upon properly functioning satellites. Should anomalies like this impact its users, in all likelihood confidence in their brand would be significantly affected without the average consumer being aware of the root of the problem. 14
Sources:
1 http://en.wikipedia.org/wiki/Global_Navigation_Satellite_System
2. http://en.wikipedia.org/wiki/Global_Navigation_Satellite_System
3 http://en.wikipedia.org/wiki/Galileo_positioning_system
4 http://en.wikipedia.org/wiki/Galileo_positioning_system
5http://www.gpsworld.com/consumer-oem/news/gps-enabled-handsets-expected-bypass-economic-downturn-3109
6. US Economy Shrank 0.7%
Published: 9/30/2009 9:46:54 AM By: TradingEconomics.com, Bloomberg
7. European Economy Contracts More Than Estimated
Published: 10/7/2009 9:45:19 AM By: TradingEconomics.com, Bloomberg
8. The Chinese Economy May Be Heading Into an Iceberg
Published: 7/30/2009 6:50:10 PM By: Anna Fedec, contact@tradingeconomics.com
9. http://www.telecomtiger.com/fullstory.aspx?passfrom=vasstory&storyid=7371
10. . http://ezinearticles.com/?The-Present-and-Future-of-GPS-Devices&id=1858530A
11. http://www.geocaching.com/
12. http://www.eetasia.com/ART_8800480860_499488_NT_8bbe4c58.HTM
13. http://www.ed.ac.uk/about/edinburgh-global/research/china-eu
14. http://www.gpsworld.com/gnss-system/receiver-design/news/air-force-polls-receiver-makers-solutions-satellite-problems-8487
Financial Ratio Analysis Garmin Ltd (GRMN)
Garmin had fantastic growth year in FY07 in which it grew revenues 79%. In FY08 however Garmin has grown revenue to $3.5B at a conservative 9% rate. FY08 was a challenging year for Garmin which saw its profits rise slightly by 6% behind the 9% revenue growth but this was misleading because its net income fell significantly as a percentage of revenue by 3% due mainly to an increase in R&D, SG&A and COGS. Net Income fell to $732 million from $855 million in FY07.
Garmin has outperformed the S&P500 on profit margin but is only slightly trailing the industry by 1%. Total Profit margin for FY08 was 22% but decreased 5% from FY07. Return on Assets has declined 1% and Return on Equity also declined 3% to 33% from 36%. Clearly the high expectations and slowing economy have had an impact on Garmin’s capability to maintain this level of performance.
Garmin has apparently not become more efficient as a result of its growth as evident by its declining operating income and a decrease in inventory turnover capability (takes longer). Inventory as a percentage of revenue has grown significantly which may either be a temporary condition due to the slowing economy and missed forecasts or a lesser efficient model. The Quick Ratio or “acid test” of Garmin’s financial health shows that Garmin has 3.8 times assets in short-term investments (cash flow, A/R and short-term investments) versus liability. Cost of Sales rose to 55% as a percentage of revenue which is up 2% from FY07. Likewise R&D rose .9% to 5.9% as a percentage of revenue and SG&A rose 1% to 13% as a percentage of revenue.
If we compare Garmin’s liquidity to Tom-Tom NV a $2.3B competitor, we find that Tom-Tom carries much more debt and risk with a Current Ratio of .35. This means that Tom-Tom carries .35 cents in assets for every $1 in liability compared to Garmin which carries $4 of assets to $1 liability. If Garmin were able to increase its inventory turnover even further and maximize its use of cash store it may be able to put more pressure on a struggling competitor like Tom-Tom with either a leveraged buy-out or increasing pricing pressure.
One area the company has improved upon is in decreasing the average days of A/R by reducing a total of 38 days by moving A/R from 121 days to 83 days. The potential use of this cash was offset by the increase in COGS.
Garmin is a healthy albeit not a fast-moving, aggressive, more efficient company financially over the last 2 years. The current equity return and profit margin is above the S&P 500 average however Garmin has to deal with managing costs as a percentage of revenue. Garmin carries almost no risk to solvency and its ability to cover its liabilities as the Current Ratio shows it has more than 4.5 times assets to liabilities. Garmin carries no debt which can be construed by many investors as a lack of innovation, efficient use of capital, vision and capacity for expansion. Garmin’s growth trend has slowed significantly and it will need to become more efficient and expand its revenue base either through a better use of cash or a reduction of inventory for a better return on capital.
1Income Statement Garmin Ltd (GRMN) in thousands U.S. Dollars
PERIOD ENDING
|
27-Dec-08
|
29-Dec-07
|
30-Dec-06
|
Total Revenue
|
3,494,077
|
3,180,319
|
1,774,000
|
Cost of Revenue
|
1,940,562
|
1,717,064
|
891,614
|
|
Gross Profit
|
1,553,515
|
1,463,255
|
882,386
|
|
|
Operating Expenses
|
|
Research Development
|
206,109
|
159,406
|
113,314
|
|
Selling General and Administrative
|
485,389
|
396,498
|
214,513
|
|
Non Recurring
|
-
|
-
|
-
|
|
Others
|
-
|
-
|
-
|
|
|
|
Total Operating Expenses
|
-
|
-
|
-
|
|
|
|
|
|
Operating Income or Loss
|
862,017
|
907,351
|
554,559
|
|
|
|
|
Income from Continuing Operations
|
|
|
Total Other Income/Expenses Net
|
52,956
|
71,129
|
40,036
|
|
|
Earnings Before Interest And Taxes
|
914,973
|
978,480
|
594,595
|
|
|
Interest Expense
|
607
|
207
|
41
|
|
|
Income Before Tax
|
914,366
|
978,273
|
594,554
|
|
|
Income Tax Expense
|
181,518
|
123,262
|
80,431
|
|
|
Minority Interest
|
-
|
-
|
-
|
|
|
|
|
Net Income From Continuing Ops
|
732,848
|
855,011
|
514,123
|
|
|
|
|
Non-recurring Events
|
|
|
Discontinued Operations
|
-
|
-
|
-
|
|
|
Extraordinary Items
|
-
|
-
|
-
|
|
|
Effect Of Accounting Changes
|
-
|
-
|
-
|
|
|
Other Items
|
-
|
-
|
-
|
|
|
|
|
|
Net Income
|
732,848
|
855,011
|
514,123
|
|
Preferred Stock And Other Adjustments
|
-
|
-
|
-
|
|
|
|
Net Income Applicable To Common Shares
|
$732,848
|
$855,011
|
$514,123
|
|
Balance Sheet Garmin Ltd (GRMN)
PERIOD ENDING
|
27-Dec-08
|
29-Dec-07
|
30-Dec-06
|
|
Assets
|
Current Assets
|
|
Cash And Cash Equivalents
|
696,335
|
707,689
|
337,321
|
|
Short Term Investments
|
12,886
|
37,551
|
73,033
|
|
Net Receivables
|
791,146
|
1,059,889
|
459,520
|
|
Inventory
|
425,312
|
505,467
|
271,008
|
|
Other Current Assets
|
58,746
|
22,179
|
28,202
|
|
Total Current Assets
|
1,984,425
|
2,332,775
|
1,169,084
|
Long Term Investments
|
262,009
|
386,954
|
407,843
|
Property Plant and Equipment
|
445,252
|
374,147
|
250,988
|
Goodwill
|
-
|
-
|
-
|
Intangible Assets
|
230,954
|
196,030
|
67,580
|
Accumulated Amortization
|
-
|
-
|
-
|
Other Assets
|
1,941
|
1,554
|
1,525
|
Deferred Long Term Asset Charges
|
-
|
-
|
-
|
|
Total Assets
|
2,924,581
|
3,291,460
|
1,897,020
|
|
Liabilities
|
Current Liabilities
|
|
Accounts Payable
|
479,176
|
801,883
|
337,682
|
|
Short/Current Long Term Debt
|
-
|
-
|
-
|
|
Other Current Liabilities
|
-
|
-
|
-
|
|
Total Current Liabilities
|
479,176
|
801,883
|
337,682
|
Long Term Debt
|
-
|
-
|
248
|
Other Liabilities
|
215,481
|
127,028
|
-
|
Deferred Long Term Liability Charges
|
4,070
|
11,935
|
1,191
|
Minority Interest
|
-
|
-
|
-
|
Negative Goodwill
|
-
|
-
|
-
|
|
Total Liabilities
|
698,727
|
940,846
|
339,121
|
|
Stockholders' Equity
|
Misc Stocks Options Warrants
|
-
|
-
|
-
|
Redeemable Preferred Stock
|
-
|
-
|
-
|
Preferred Stock
|
-
|
-
|
-
|
Common Stock
|
1,002
|
1,086
|
1,082
|
Retained Earnings
|
2,262,503
|
2,171,134
|
1,478,654
|
Treasury Stock
|
-
|
-
|
-
|
Capital Surplus
|
-
|
132,264
|
83,438
|
Other Stockholder Equity
|
(37,651)
|
46,130
|
(5,275)
|
|
Total Stockholder Equity
|
2,225,854
|
2,350,614
|
1,557,899
|
|
Net Tangible Assets
|
$1,994,900
|
$2,154,584
|
$1,490,319
|
|
|
|
|
CCash Flow Garmin Ltd (GRMN)
|
PERIOD ENDING
|
27-Dec-08
|
29-Dec-07
|
30-Dec-06
|
Net Income
|
732,848
|
855,011
|
514,123
|
|
Operating Activities, Cash Flows Provided By or Used In
|
Depreciation
|
78,417
|
64,037
|
44,475
|
Adjustments To Net Income
|
111,702
|
(2,554)
|
(3,076)
|
Changes In Accounts Receivables
|
206,101
|
(477,108)
|
(230,111)
|
Changes In Liabilities
|
(330,294)
|
484,238
|
136,459
|
Changes In Inventories
|
83,035
|
(224,180)
|
(95,658)
|
Changes In Other Operating Activities
|
(19,645)
|
(17,356)
|
(4,357)
|
|
Total Cash Flow From Operating Activities
|
862,164
|
682,088
|
361,855
|
|
Investing Activities, Cash Flows Provided By or Used In
|
Capital Expenditures
|
(119,623)
|
(156,777)
|
(92,906)
|
Investments
|
130,744
|
112,775
|
(93,772)
|
Other Cashflows from Investing Activities
|
(67,470)
|
(131,693)
|
(39,707)
|
|
Total Cash Flows From Investing Activities
|
(56,349)
|
(175,695)
|
(226,385)
|
|
Financing Activities, Cash Flows Provided By or Used In
|
Dividends Paid
|
(150,251)
|
(162,531)
|
(107,923)
|
Sale Purchase of Stock
|
(659,943)
|
9,228
|
(34,376)
|
Net Borrowings
|
-
|
(248)
|
(11)
|
Other Cash Flows from Financing Activities
|
2,143
|
17,434
|
9,660
|
|
Total Cash Flows From Financing Activities
|
(808,051)
|
(136,117)
|
(132,650)
|
Effect Of Exchange Rate Changes
|
(9,118)
|
92
|
149
|
|
Change In Cash and Cash Equivalents
|
($11,354)
|
$370,368
|
$2,969
|
|
|
|
|
Growth Rates %
|
Company
|
Industry
|
S&P 500
|
Sales (Qtr vs year ago qtr)
|
-26.60
|
-12.60
|
-9.10
|
Net Income (YTD vs YTD)
|
-47.90
|
-10.50
|
-5.00
|
Net Income (Qtr vs year ago qtr)
|
-36.80
|
-38.60
|
-11.30
|
Sales (5-Year Annual Avg.)
|
43.56
|
23.69
|
13.14
|
Net Income (5-Year Annual Avg.)
|
32.62
|
18.72
|
12.74
|
Dividends (5-Year Annual Avg.)
|
24.57
|
3.18
|
11.70
|
Profit Margins %
|
Company
|
Industry
|
S&P 500
|
Gross Margin
|
45.1
|
46.8
|
38.1
|
Pre-Tax Margin
|
22.3
|
0.9
|
10.4
|
Net Profit Margin
|
17.8
|
5.1
|
7.1
|
5Yr Gross Margin (5-Year Avg.)
|
47.3
|
46.6
|
37.8
|
5Yr PreTax Margin (5-Year Avg.)
|
30.4
|
11.2
|
16.5
|
5Yr Net Profit Margin (5-Year Avg.)
|
25.6
|
8.5
|
11.5
|
Financial Condition
|
Company
|
Industry
|
S&P 500
|
Debt/Equity Ratio
|
0.00
|
0.40
|
1.39
|
Current Ratio
|
4.5
|
3.3
|
1.5
|
Quick Ratio
|
3.8
|
2.5
|
1.2
|
Interest Coverage
|
21.4
|
61.6
|
23.4
|
Leverage Ratio
|
1.3
|
1.9
|
5.2
|
Book Value/Share
|
12.28
|
20.33
|
21.10
|
Investment Returns %
|
Company
|
Industry
|
S&P 500
|
Return On Equity
|
22.6
|
9.7
|
15.7
|
Return On Assets
|
17.2
|
5.1
|
5.9
|
Return On Capital
|
20.9
|
6.4
|
8.2
|
Return On Equity (5-Year Avg.)
|
35.0
|
14.8
|
19.1
|
Return On Assets (5-Year Avg.)
|
27.4
|
7.8
|
7.9
|
Return On Capital (5-Year Avg.)
|
33.8
|
10.0
|
10.6
|
Management Efficiency
|
Company
|
Industry
|
S&P 500
|
Income/Employee
|
60,469
|
19,667
|
56,806
|
Revenue/Employee
|
339,059
|
280,441
|
846,884
|
Receivable Turnover
|
5.0
|
5.7
|
13.1
|
Inventory Turnover
|
3.4
|
4.1
|
9.4
|
Asset Turnover
|
1.0
|
0.7
|
0.8
|
Critical Success Factors
1. Leverage use of cash and control expenses
Garmin has the strength afforded a company with significant assets and no long-term debt. Garmin could put price pressure on smaller competitors by becoming even more efficient with its own expenses and use of inventory and build up a stronger cash position in order to reduce prices or use the cash for purchase into a marketplace through its competitors or incentives to partners.
2. Diversify Product Line
The popularity of Smart phones and online mapping software is a risk to Garmin’s business model as there will be less desire to purchase stand-alone navigation devices. Garmin must either diversify its product line by selling IP or find a new way to partner with auto and boat manufacturers. Of course Garmin could compete in the phone space as well either through partnership, purchase or innovation. The risk is the margins of these businesses are typically much less and have greater competition.
Garmin has sufficient cash to purchase its way into IP or the phone market either through partnership with a phone manufacturer or buyout of smaller competitors that have valuable IP such as TOM-TOM.
On Sep 9th, Garmin launched its Nuvifone with direct distribution with AT&T Inc according to the Wall Street Journal. According to the Wall Street Journal, “the Nuviphone is Garmin’s entry into the cellular phone market and is considered key to the company’s future. Cell phone carriers have increasingly been chipping away at Garmin’s market, adding navigational features to the phones.” “In February, Garmin said it was teaming up with Taiwan-based Asustek Computer Inc. to develop and produce a cobranded line of feature-rich mobile phones.”
Sources
MSN Money. (2009, 10 6). Retrieved from http://www.msn.com: http://moneycentral.msn.com/detail/stock_quote?Symbol=GRMN%2C
Press, A. (2009, September 9). http://online.wsj.com/article/SB12542356078994945. Retrieved from The Wall Street Journal Online.
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