The Apple iPhone idis 619 Capstone Assignment By
Exhibit II (C) 6: Macro-economic trends
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- Exhibit II (C) 2: Social Trends
Exhibit II (C) 6: Macro-economic trendsa)
b) 
Source: Percentage change of Telecom employment during 1998-2002 from Bureau of Economic Analysis 
Source: 1991-2002 changes in GDP/capita and US Telecom Revenues, from US Securities and Exchange Commission and Economic History Services Exhibit II (C) 2: Social Trends |
|
Manufacturer |
Market Share (All cell phones) |
Number of Handsets sold (All cell phones) |
Market Share (All smartphones) |
Number of smartphones sold |
|
Nokia |
34.1% |
348 M |
44.4% |
40 M |
|
Motorola |
21.3% |
217 M |
5.4% |
4.9 M |
|
Samsung |
11.6% |
118 M |
n/a |
n/a |
|
Sony Ericsson |
7.3% |
74.8 M |
n/a |
n/a |
|
LG |
6.3% |
64.4 M |
n/a |
n/a |
|
RIM |
0.4% |
4.04 M |
4.5% |
4.04 M |
|
Palm |
0.5% |
4.8 M |
5.3% |
4.8 M |
|
Nextel |
n/a |
n/a |
n/a |
n/a |
|
Sprint |
n/a |
n/a |
n/a |
n/a |
|
Kyocera |
n/a |
n/a |
n/a |
n/a |
|
Sanyo |
n/a |
n/a |
n/a |
n/a |
|
Audiovax |
n/a |
n/a |
n/a |
n/a |
|
Panasonic |
n/a |
n/a |
n/a |
n/a |
|
HTC |
n/a |
n/a |
n/a |
n/a |
|
HP IPAQ |
n/a |
n/a |
n/a |
n/a |
|
Other |
19.3% |
197 M |
n/a |
n/a |
|
Total |
100% |
1,018.8 M |
100% |
90 M |
Exhibit II (D) 2: Mobile Handset segmentation according to utility framework
|
Price / Functionality |
Basic |
Advanced |
Fashion Conscious |
Convenience |
Music Lovers |
Corporate users |
|
Low |
- Nokia (several models) - Motorola (several models) |
|
|
|
|
|
|
Medium |
|
- Nokia (several models) - Motorola (several models) |
- Motorola RAZR - Nokia N76 |
- RIM Pearl - Samsung Blackjack - Nokia 9300 |
- Sony Ericsson W950i |
- RIM Pearl - Palm Treo - Nokia 9300
|
|
High |
|
|
- LG Prada - Apple iPhone |
- Apple iPhone - Motorola Q |
- Apple iPhone |
|
Exhibit II (D) 3e: Samsung’s strategic alliances
|
Partner |
Time |
Key Agenda |
|
Qualcomm |
July 2004 |
Technology cooperation in MDDI (Mobile Display Data Interface) |
|
Kent State University |
Oct 2004 |
Joint development of display technologies |
|
KDDI, Japan |
Jan 2005 |
Supply of CDMA2000 1xEV-DO network equipment in East Japan |
|
VDL France |
Feb 2005 |
Cooperation in commercialization of terrestrial DMB |
|
Bayanat Al-Oulacxlv |
Jan 2007 |
Contract to deploy the largest WiMAX network in the region |
|
Googlecxlvi |
Jan 2007 |
Access to Google’s products and services for Samsung mobile handset users, including Google search, maps and email. |
|
Yahoocxlvii |
Jan 2007 |
Access to Yahoo’s products and services for Samsung mobile handset users, including Yahoo! Go 2.0, one Search, email, messenger and personal information management services |
Exhibit II (D) 3f – Part A: iPhone and PRADA Phone comparison
|
|
iPhonecxlviii |
PRADA Phonecxlix |
|
Availability |
U.S. - Jun. 2007 Europe - late 2007 Asia – 2008 |
U.S. - no data Europe - late Feb. 2007 Asia - late Mar. 2007 |
|
Price |
$499 to $599 with 2 year contract. |
$775 |
|
Features |
- Visual Voicemail - SMS with full QWERTY soft keyboard - Music Player (iPod) - Video Player (iPod) - OS/X Operating System - Web Browser - Advance Sensors - 2M Pixel Camera |
- Capacitive Touch Screen - Music Player - Music Multitasking (Messaging) - Video Player - Macromedia Flash UI - Document Viewer - 2M Pixel Camera - Micro SD External Memory |
|
Technologies |
- Quad Band GSM - EDGE - Bluetooth - WiFi |
- Tri Band GSM - EDGE - Bluetooth |
|
Size |
115 x 61 x 11.6mm |
98.8 × 54 × 12 mm |
Exhibit II (D) 5a: Willingness to Pay analysis – Handset manufacturers
|
|
%weight |
Apple |
Apple
|
Samsung |
Samsung |
Sony |
Sony |
LG |
LG |
Palm |
Palm |
RIM |
RIM |
Nokia |
Nokia |
Motorola |
Motorola |
|
Brand
|
20%
|
18 |
3.6 |
10 |
2 |
12 |
2.4 |
8 |
1.6 |
15 |
3 |
20 |
4 |
10 |
2 |
14 |
2.8 |
|
Support / Warranties |
2%
|
15 |
0.3 |
10 |
0.2 |
12 |
0.24 |
4 |
0.08 |
8 |
0.16 |
14 |
0.28 |
8 |
0.16 |
6 |
0.12 |
|
Features
|
18%
|
18 |
3.24 |
12 |
2.16 |
10 |
1.8 |
6 |
1.08 |
14 |
2.52 |
16 |
2.88 |
8 |
1.44 |
9 |
1.62 |
|
User Experience |
13%
|
20 |
2.6 |
12 |
1.56 |
12 |
1.56 |
13 |
1.69 |
16 |
2.08 |
18 |
2.34 |
9 |
1.17 |
9 |
1.17 |
|
Complementary Products (Accessories ) |
6%
|
15 |
0.9 |
10 |
0.6 |
12 |
0.72 |
10 |
0.6 |
14 |
0.84 |
15 |
0.9 |
12 |
0.72 |
12 |
0.72 |
|
Dimensions |
4%
|
10 |
0.4 |
5 |
0.2 |
10 |
0.4 |
3 |
0.12 |
7 |
0.28 |
7 |
0.28 |
5 |
0.2 |
8 |
0.32 |
|
Price
|
5%
|
5 |
0.25 |
6 |
0.3 |
8 |
0.4 |
3 |
0.15 |
4 |
0.2 |
6 |
0.3 |
10 |
0.5 |
8 |
0.4 |
|
Availability of Service providers |
10%
|
5 |
0.5 |
15 |
1.5 |
5 |
0.5 |
5 |
0.5 |
15 |
1.5 |
18 |
1.8 |
17 |
1.7 |
15 |
1.5 |
|
Product portfolio |
3%
|
|
0.54 |
0 |
0 |
|
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
|
Status
|
6%
|
20 |
1.2 |
10 |
0.6 |
12
|
0.72 |
20
|
1.2 |
8
|
0.48 |
9
|
0.54 |
15
|
0.9 |
14 |
0.84 |
|
Complementary Services |
13%
|
18 |
2.34 |
12 |
1.56 |
15 |
1.95 |
5 |
0.65 |
12 |
1.56 |
15 |
1.95 |
10 |
1.3 |
15 |
1.95 |
|
Scaled Value |
|
|
15.87 |
|
10.68 |
|
10.69 |
|
7.67 |
|
12.62 |
|
15.27 |
|
10.09 |
|
11.44 |
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groups -> Kenneth pomeranz the great himalayan watershed
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