lxi Analysis: How Smartphone Platforms Compare: InformationWeek, http://www.informationweek.com/story/showArticle.jhtml?articleID=196902226&cid=iwkPrintURL
lxii Information Week, Smartphone buyers guide, http://www.informationweek.com/industries/showArticle.jhtml?articleID=193402812&pgno=2&queryText=
lxiii In-Stat
lxiv DigiBarn Computer Museum website refer to Apple Value Statement accessed on Mar. 3, 2007 from http://www.digibarn.com/collections/business-docs/apple-values/index.html
lxv Apple Inc., 10-K for fiscal year ending Sept. 30, 2006
lxvi Apple Investor Relations FAQ website accessed on Mar. 3, 2007 form http://phx.corporate-ir.net/phoenix.zhtml?c=107357&p=irol-faq#corpinfo2
lxvii Kirby, C. and Yi, M. (Mar. 26, 2006) “Apple Turns 30” accessed Mar. 3, 2007 from http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2006/03/26/MNG7EHUEQ51.DTL
lxviii What’s next for Apple, Sloan, P, April 1st 2005, Accessed on Feb 22nd 2007
lxix Kaihla, P. April 1, 2005 “The Secrecy of Success” – CNN Money.com from http://money.cnn.com/magazines/business2/business2_archive/2005/04/01/8256057/index.htm
lxx http://money.cnn.com/magazines/business2/business2_archive/2005/04/01/8256057/index.htm, Kaihla, P, April 1st 2005, Page 1, Accessed on Feb 22nd 2007
lxxi Apple Investor Relations FAQ accessed Mar. 3, 2007 from http://phx.corporate-ir.net/phoenix.zhtml?c=107357&p=irol-faq#corpinfo9
lxxii Kaihla, P. ,April 1, 2005 ”The Secrecy of Success” - CNN Money.com from http://money.cnn.com/magazines/business2/business2_archive/2005/04/01/8256057/index.htm
lxxiii DigiBarn Computer Museum website refer to Apple Value Statement accessed on Mar. 3, 2007 from http://www.digibarn.com/collections/business-docs/apple-values/index.html
lxxiv Apple Computer 2006, Yoffie, D,B, Slind, M; Harvard Business School, Page 6, 9-706-496
lxxv Apple Computer 2006, Yoffie, D,B, Slind, M; Harvard Business School, Page 7, 9-706-496
lxxvi Apple Inc., 10-K for fiscal year ending Sep. 30, 2006
lxxvii IDC Press Release, (Jan. 17, 2007) “HP Gain Continue As Dell Struggles And Slow Commercial Demand Limits Growth in the United States, According To IDC” accessed on Mar. 8, 2007 from http://www.idc.com/getdoc.jsp?containerId=prUS20525907
lxxviii Apple Inc., 10-K from fiscal year ending Sep. 30, 2006
lxxix Marsal, K. (May 24, 2006) “iPod: how big can it get?” accessed Mar. 8, 2007 from http://www.appleinsider.com/article.php?id=1770
lxxx IDC Press Release (Oct. 13, 2005) “IDC Forecast and Analysis Finds MP3 All Over The Place” accessed on Mar. 8, 2007 from http://www.idc.com/getdoc.jsp?containerId=prUS00256605
lxxxi IDC Press Release (Jan 25, 2007) “Record-Setting Fourth Quarter Shipments Propel Worldwide Mobile Phones Past One Billion Unit Mark, Says IDC” accessed on Mar. 8, 2007 from http://www.idc.com/getdoc.jsp?containerId=pr2007_01_17_133455
lxxxii Apple Computer 2006, Yoffie, D,B, Slind, M; Harvard Business School, Page 14, 9-706-496
lxxxiii DigiBarn Computer Museum website refer to Apple Value Statement accessed on Mar. 3, 2007 from http://www.digibarn.com/collections/business-docs/apple-values/index.html
lxxxiv Apple Inc., 10-K for fiscal year ending Sep. 30, 2006
lxxxv iSuppli In The News, (Jan. 18, 2007) “Apple iPhone to Generate 50 Percent Margin, According to iSuppli’s Preliminary Analysis” access on Jan. 19, 2007 from http://isuppli.com/news/default.asp?id=7308&m=1&y=2007
lxxxvi Steve Jobs, (Jan. 10, 2007) “Macworld 2007 San Francisco Keynote Address” accessed on Mar. 5, 2007 from http://www.apple.com/quicktime/qtv/mwsf07/
lxxxvii Lundholm, R.J, Sloan, R.G. 2006. Equity Valuation and Analysis, Second Edition, CDROM supplied with book,. NY, USA: McGraw-Hill Companies, Inc.
lxxxviii Investopedia, “Cost Of Equity” accessed on Mar. 13, 2007 from http://investment.investopedia.com/terms/c/costofequity.asp
lxxxix 30-year Treasury Bill Rate, http://www.federalreserve.gov/releases/h15/update/ , 21st Feb 2007
xc Market Premium obtained from the Ibbotson’s data, Obtained Ibbotson’s data from Professor Atulya Sarin’s Business Valuation class, Fall 2006.
xci We took the beta from three sources and took its median. Beta from Yahoo was 2.4, Ameritrade was 1.4 and Valueline was 1.05
xcii Apple Inc., Form 10k, 2006, Page 107
xciii Note: Another realistic scenario is if Apple is forced to open up its iTunes to outsiders as is currently being discussed by European Commission. Since this information came in after the cut off date, we have ignored this scenario in our financial analysis.
xciv EU Starts Talks Over Apple's iTunes Dominance >AAPL, WSJ, Dow Jones Newswires, http://online.wsj.com/article/BT-CO-20070312-705083.html?mod=djempersonal, Accessed March 12, 2007
xcv 2005 Annual Report AT&T Inc.
xcvi AT&T Press Room, http://www.att.com/gen/pressroom?pid=5097&cdvn=news&newsarticleid=23318, Date Accessed 02/15/2007
xcvii AT&T Mobility LLC filed this Form 10-K on 02/24/06, http://phx.corporate-ir.net/phoenix.zhtml?c=125269&p=IROLsecToc&TOC=aHR0cDovL2NjYm4uMTBrd2l6YXJkLmNvbS94bWwvY29udGVudHMueG1sP2lwYWdlPTM5OTA5MTImcmVwbz10ZW5r
xcviii From Form-10k Sprint-Nextel Corp S, Filed March 07 2006 (Period December 31st 2005) Annual Report
xcix http://en.wikipedia.org/wiki/T-Mobile, March 1st 2007
c Deutsche Telekom: Annual Report 2006, Date accessed: March 1st 2007, http://www.download-telekom.de/dt/StaticPage/25/32/98/dtag_fy06_en.pdf_253298.pdf, page 46
ci Verizon Communication Inc., 10K for Fiscal Year ending 12/31/05
cii Cingular Wireless LLC, 10K for Fiscal Year ending 12/31/05
ciii http://getitnow.vzwshop.com/index.aspx?id=vcast, Verizon V-Cast website, Accessed on 12/15/07
civ Verizon Communication Inc., 10K for Fiscal Year ending 12/31/05
cv Cingular Wireless LLC, 10K for Fiscal Year 12/31/05
cvii Cingular Wireless, Annual Report 2005, Page 40, Accessed on March 3, 2007
cviii Cingular Wireless, Annual Report 2005, Page 40, Accessed on March 3, 2007
cix http://www.cingular.com/learn/3g/?_requestid=118308, Cingular-Powered by 3G, Accessed on March 3, 2007
cx Although it is known the Apple approached Verizon first who refused to give control of handset to Apple. Article: How Steve Jobs played hardball in iPhone birth, http://online.wsj.com/article/SB117168001288511981-search.html?KEYWORDS=apple&COLLECTION=wsjie/6month, Sharma, A; Wingfield N; Yuan, Li, WSJ online, Feb 17th 2007, Accessed Feb 22nd 2007
cxi Standard and Poor’s, INDUSTRY SURVEYS, Telecommunications: Wireless, September 28, 2006, Kenneth Leon, CPA, Telecommunications Group Head Karen Kawaguchi Financial Writer http://0-www.netadvantage.standardandpoors.com.sculib.scu.edu/docs/indsur///tws_0906/tws60906.htm#glossary
cxii Executive Bios from AT&T Investor Relations website accessed on Feb. 28, 2007 from http://www.att.com/gen/investor-relations?pid=7811
cxiii Cingular Meet Us website accessed on Feb. 21, 2007 from http://www.cingular.com/about/meet-us.jsp
cxiv Cingular About Us website accessed on Mar. 8, 2007 from http://www.cingular.com/about/
cxv Cingular Wireless LLC, 10-K for fiscal year ending December 31, 2005.
cxvi http://online.wsj.com/article/SB117209959916915403-search.html?KEYWORDS=Nokia&COLLECTION=wsjie/6month, Mossberg, W,S; Feb 22nd 2007
cxvii http://online.wsj.com/article/SB117305802256326527-search.html?KEYWORDS=Nokia&COLLECTION=wsjie/6month, Cheng, R; March 5th 2007
cxviii http://www.forbes.com/2007/01/25/apple-microsoft-motorola-ent-sales-cx_kw_0125wharton.html, What's In A Name Change? Look At Apple, Accessed on March 9, 2007
cxix http://online.wsj.com/article/SB116799340187968123-search.html?KEYWORDS=cingular+merger&COLLECTION=wsjie/6month, , Motorola Profit Warning Generates Unease Over CEO Zander's Strategy, Silver, Bryan-Low, Sharma, Accessed on March 5, 2007
cxx Cingular Wireless, Annual Report 2005, Page 40, Accessed on March 3, 2007
cxxi http://online.wsj.com/article/SB117168001288511981-search.html?KEYWORDS=iPhone&COLLECTION=wsjie/6month, How Steve Jobs Played Hardball In iPhone Birth, Sharma, Wingfield, Yuan, Accessed on March 9, 2007
cxxii http://online.wsj.com/article/SB117209959916915403-search.html?KEYWORDS=Nokia&COLLECTION=wsjie/6month, Nokia's Marriage To Small Computers Still Has Its Problems, Mossberg, Accessed on March 9, 2007
cxxiii http://online.wsj.com/article/SB116881217136676580-search.html?KEYWORDS=Blackberry&COLLECTION=wsjie/6month, BlackBerry Pearl Goes White, Yuan, Accessed on March 9, 2007
cxxiv http://online.wsj.com/article/SB117201826016014277-search.html?KEYWORDS=8800&COLLECTION=wsjie/6month, Latest BlackBerry Is Flashy, Familiar, Boehret, Accessed on March 9, 2007
cxxv http://online.wsj.com/article/SB117305781931426531-search.html?KEYWORDS=Treo+750&COLLECTION=wsjie/6month, Facing More Competition, Palm Explores Options, Berman, Tam, Accessed on March 9, 2007
cxxvi http://online.wsj.com/article/SB117345129683432186.html?mod=technology_main_whats_news, Palm Hires Former Apple Engineer, Cheng, Accessed on March 9, 2007
cxxvii Apple Computer 2006, Yoffie, D,B, Slind, M; Harvard Business School, Page 14, 9-706-496
cxxviii Cisco Suit May Snag Apple's iPhone Plans, By NICK WINGFIELD and DON CLARK, January 11, 2007; Page A3,
http://online.wsj.com/article/SB116846972858673073-search.html?KEYWORDS=iPhone+cisco&COLLECTION=wsjie/6month
cxxix The Wall Street Journal, Apple, Cisco Reach Accord Over iPhone, by By NICK WINGFIELD February 22, 2007; Page B4,
http://online.wsj.com/article/SB117211001262715655-search.html?KEYWORDS=iPhone+cisco&COLLECTION=wsjie/6month
cxxx http://www.idc.com/getdoc.jsp?containerId=pr2007_01_17_133455, IDC Press Release, Accessed on March 11, 2007
cxxxii Guide to the wireless industry, Plunkett Research, Ltd, Retrieved on January 22nd, 2007
cxxxiii Guide to the wireless industry, Plunkett Research, Ltd, Retrieved on January 22nd, 2007
cxxxiv Gartner Research Report, ID Number G00137064, Cozza, Wood, Verne, Liang, Mitsuyama, Accessed on, 18 Jan 2006
cxxxv http://www.ericsson.com/mobilityworld/sub/open/technologies/emp/index.html, About Ericsson’s Mobile Platforms, Accessed on March 7, 2007
cxxxvi Mobile Phones and Phone Service – US- August 2006, The Consumer, Mintel Market Research, Accessed on March 7, 2007
cxxxvii http://www.phoneyworld.com/newspage.aspx?n=1331, Samsung breaks new record: Worlds smallest handset announced, Accessed on March 7, 2007
cxxxviii Guide to the wireless industry, Plunkett Research, Ltd, Accessed on Jan 22nd 2007
cxxxix Mobile Phones and Phone Service – US- August 2006, The Consumer, Mintel Market Research, Accessed on Jan 25th 2007
cxl http://www.samsungnetworks.co.kr/eng/, Customer and affiliated company, Accessed on March 7, 2007
cxli Mobile Phones and Phone Service – US- August 2006, The Consumer, Mintel Market Research, Accessed on Jan 25th, 2007
cxlii Cingular Annual Report 2005, Page 24, Accessed on March 7, 2007
cxliii http://www.computerworld.com/mobiletopics/mobile/story/0,10801,96956,00.html, Cingular completes AT&T Wireless Acquisition, Gross, Accessed on March 7, 2007
cxliv Cingular Annual Report 2005, Page 24, Accessed on March 7, 2007
cxlv SAMSUNG Electronics and Bayanat Al-Oula Lead the Mobile WiMAX Revolution in the Middle East, Retrieved from http://www.samsung.com/AboutSAMSUNG/ELECTRONICSGLOBAL/InvestorRelations/NewsPublicDisclosure/PressRelease/index.asp, on February 10th, 2007
cxlvi SAMSUNG and Google Align to Create Rich Experience for Mobile Phone Users Worldwide, Retrieved from http://www.samsung.com/AboutSAMSUNG/ELECTRONICSGLOBAL/InvestorRelations/NewsPublicDisclosure/PressRelease/index.asp, on February 10th, 2007
cxlviiSAMSUNG and Yahoo! Form Strategic Partnership for Mobile Phones, Retrieved from http://www.samsung.com/AboutSAMSUNG/ELECTRONICSGLOBAL/InvestorRelations/NewsPublicDisclosure/PressRelease/index.asp on February 10th, 2007c
cxlviii Apple Press Release: Apple Reinvents the Phone with iPhone, Accessed Feb. 11, 2007 from http://www.apple.com/pr/library/2007/01/09iphone.html,
cxlix LG Press Release: Mobile Innovation Meets Avant-Garde Design, Accessed on Feb. 11, 2007 from http://www.lge.com/about/press_release/detail/PRO|NEWS%5EPRE|MENU_20328_PRE|MENU.jhtml
cl Source Mintel report on “Mobile phone and phone service industry – US – August 2006”
cli Lundholm, R.J, Sloan, R.G. 2006. Equity Valuation and Analysis, Second Edition, Chapter 8,. NY, USA: McGraw-Hill Companies, Inc., Retrieved on February 21st, 2007.
clii Research in Motion Limited, Page 20, Retrieved from Hoover’s custom report builder, 2007, A D&B Company, Retrieved on February 21st, 2007,
cliii Form 10-k, Apple Inc. Filed December 29th 2006 (Page 96), Retrieved on February 21st, 2007,
cliv Form 10-k, Apple Inc. Filed December 29th 2006 (Page 97), Retrieved on February 21st, 2007,
clv Selected Interest Rates, Retrieved from http://www.federalreserve.gov/releases/h15/update/, Retrieved on February 21st February 2007
clvi Obtained Ibbotson’s data from Professor Atulya Sarin’s Business Valuation class, Fall 2006, Retrieved on February 21st February 2007
clvii UK Omnifone To Unveil First Rival To Apple's iPhone,iTunes, Retrieved from http://online.wsj.com/article/BT-CO-20070211-704110.html?mod=djempersonal on January 26th 2007
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