The literature highlights the following key issues and emerging trends:
the need for support for the fundraising function at the board level
the need to simplify, redesign and coordinate fundraising regulation in Australia:
the role of government regulation of fundraising, and
the role of self-regulation of fundraising
maintenance of the levels of public trust in fundraising NPOs – lessons to be learned from levels of public dissatisfaction with fundraising methods in the UK, and
impact of new technologies:
implications for fundraising regulation
use of social media and rising popularity of fundraising ‘portals’ (intermediaries), and
use of ‘big data’.
References
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