Three innovation challenges

CUSTOMER NEED ANALYSIS

During these hard times with covid-19 we decided to choose the best alternative option to make the interview possible, arguably having a face to face interview focusing with 1 candidate each time is better than having a focus group but, due to the situation we shifted to the safest way and we did a focus group of 8 family members ages varies from 20-52 men and women for 2 hours long. As we learned that there is more to things than it appears to be so, we did this idea because wanted to understand how a basic daily usage of charging coasters actually affects people and how they feel about the regular way of using it. Furthermore, the question focused on latent needs which into emotional, psychological, hidden feelings that even the interviewers don’t know exists or feel this way.

-A demonstration of few questions asked to the 24 years old boy (A) and 35 years old woman (b) to compare their answers.

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