Three innovation challenges

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coaster chargers

Is there a need or desire for the product
Is the future demand sufficiently large

Is it market real?

Only when four conditions are met is a business demand real: the new product can specifically satisfy a need or fix a challenge better than possible alternatives; consumers will afford it; the potential market is large enough to be worth pursuing; and buyers are likely to buy the product.

Is there a need or desire for the product?

Yes because it carries many advantages with it.

Is it possible for the consumer to purchase it?

The proposed product would meet a requirement while still providing exceptional value. Customers will not be unable to purchase it due to financial restrictions.

Is the future demand sufficiently large?

It's risky to enter a technical market where the goods may have unique utility by satisfying a need, but the need is major.

Will the customer buy the product? Is there something that keeps from buying it?

Customers will compare alternatives to the coaster chargers and decide whether this has more value in terms of functionality, capacities, or expense, among other factors, which it already possess.

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