Tiktok as an advertising platform: its effectiveness to young adult consumers buying decision making in the dhvsu apalit students
Part III will consist of an open-ended question about the effects of TikTok on consumer buying behavior. Research Locale
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Title Proposal #1 1, Title Proposal No. 1, A-Framework-for-Market-Analysis
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- Table 1: Distribution of the Respondents
- Young Adult Consumers 1500 306 Sampling Technique
| Part III will consist of an open-ended question about the effects of TikTok on consumer buying behavior.
Research Locale The research will be conducted at the DHVSU Apalit Campus in the Municipality of Apalit, Pampanga, Philippines. This locale is chosen for its diverse student population, mainly consisting of young adults pursuing higher education. The study will specifically target DHVSU Apalit students from various academic fields, making it an ideal setting to examine the impact of TikTok as an advertising platform on this demographic. Subjects The subjects of the study will consist of at least one-time TikTok purchaser young adult consumers at DHVSU Apalit Campus. The ages of the respondents will range from 17 years old up to 25 years old. There will be a total of 306 respondents of young adult consumers in DHVSU Apalit. The researchers will gather some personal information about young adult consumers. The 76 questionnaires will be distributed among various academic fields at DHVSU Apalit, specifically the programs in BSHM (Bachelor of Science in Hotel and Restaurant Management), BSBA (Bachelor of Science in Business Administration), BSED (Bachelor of Science in Education), and BSIT (Bachelor of Science in Information Technology). Table 1 shows the distribution of the respondents in the DHVSU Apalit Campus. Table 1: Distribution of the Respondents
Sampling Technique The total sample size of the respondents was 306 from the total population of 1500. This study uses the Raosoft calculator to determine the sample size with a 95% confidence level and a 5% margin of error. This study will use quota sampling. A non-probability sampling technique called quota sampling focuses on the non-random selection of a certain number or percentage of units. We refer to this as a quota. The population is initially divided into mutually exclusive groups known as strata, and then sample units are recruited until the quota is reached (Kassiani Nikolopoulou, 2022). References: Chris. (2018). Affiliate Marketing Concept and Performance of Online Businesses in Nigeria. https://core.ac.uk/download/pdf/234694514.pdf Arslan, & Mutlu. (2020). Cultural factors affecting consumer behavior: Social class. https://www.researchgate.net/publication/352889330 Nikolopoulou, K. (2022). What is Quota Sampling? Definition & Examples. https://www.scribbr.co.uk/research-methods/quota-sampling-method/ KidsInsights (2021). How to leverage the power of TikTok to reach your Young Teens audience with safe content. SuperAwesome. https://www.superawesome.com/category/kids-insights/ Kotler, P., & Armstrong, G. (2014). The Impact of TikTok Advertising on Young People’s Online Shopping Behaviour During the Covid-19 Pandemic. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4077951 Deshwal, P. (2016). Online advertising and its impact on consumer behavior. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=consumer+behavior+in+on line+advertising+ Download 92.56 Kb. Share with your friends:
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