Tiktok as an advertising platform: its effectiveness to young adult consumers buying decision making in apalit, pampamga
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Title Proposal #1 , Title Proposal No. 1, A-Framework-for-Market-Analysis
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- Data gathering procedure
- Instrumentation
| Research Questions This study seeks to explore the effectiveness of TikTok as an advertising platform and its influence on the buying decision-making process of young adult consumers within the demographic of Apalit, Pampanga. Specifically, the study aims to address the following key research questions 1. How may the demographic profile of the respondents be described in terms of 11. Age 1.2 Income Level 1.3 Occupation 2. How may the advertising marketing strategy of products in TikTok be assessed in terms of 2.1 live selling 2.2 short- video content and 2.3 affiliate marketing 3. What are the factors affecting the decision-making of young adult consumers in terms of 3.1 Personal Factors 3.2 Social Factors 3.3 Cultural Factors and 3.4 Psychological Factors 4. How do TikTok advertisements affect consumers' buying decisions Data gathering procedure The sequential format in making this study will be illustrated as follows firstly, the data collection method, survey and interview questionnaires will be distributed through online forms. Google forms will be the platform that the researchers will specifically use. The survey questionnaire will be distributed to the young adults in Apalit, Pampanga. After the data collection, the next phase will be the processing, presentation, analysis, and interpretation of the results. Instrumentation The results of this study will be obtained via an online survey form that will be connected to a database capable of gathering and storing data. It will also offer statistical software analysis of the results. Survey research will be the essential instrument for all quantitative research procedures and investigations. Survey questionnaires will be a list of inquiries designed to achieve the study's goals. They maybe completed online using a Google form, and participants will be urged to do so. There will be three sections to the online survey questions created in the Google form. Part I will consist of questions assessing the effectiveness of TikTok in advertising a product, with variables such as live selling, short-video content, and affiliate marketing. It will be formulated on a modified point Likert scale as follows (4) Strongly agree (3) Agree (2) Disagree (1) Strongly Disagree. Part II will consist of questions that evaluate the decision-making of young adult consumers in terms of personal, social, cultural, and psychological factors. It will be formulated in a modified point Likert scale (4) Strongly Agree (3) Agree (2) Disagree (1) Strongly Disagree. Participants will be instructed to rate the statements and answer the questions. Download 132.3 Kb. Share with your friends:
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