6.1 KPIs for Strategic Objectives
Targets have been set for the above objectives and are presented in the tables on the figure 6.1. The targets are based on 2013 baseline data where available. In many instances only partial or no baseline data is available, and the program suggest the need to establish the baseline and allow the development of targets/measurable objectives. Targets are set for 2016/17 at annual intervals.
Figure 6.1: Strategic Objectives, KPIs and Targets
STRATEGIC OBJECTIVES
|
KEY PERFORMANCE INDICATORS (KPIs)
|
UNIT OF MEASURE
|
BASELINE
|
CUM. TARGET VALUES
|
2014/15
|
2015/16
|
2016/17
|
Conducive regulatory environment for effective operation of tourism sector created by 2017
|
Days to start a business
|
Days
|
28
|
23
|
15
|
5
|
Enforcing Contract procedures
|
Number
|
39
|
39
|
34
|
30
|
Procedures required to start business
|
Number
|
10
|
9
|
5
|
4
|
Procedures required to register business
|
Number
|
10
|
8
|
5
|
2
|
Time to register property
|
|
39
|
35
|
20
|
5
|
Payments required per year
|
Number
|
48
|
40
|
20
|
8
|
Cost for registering property (% of property value)
|
Percentage
|
20
|
18
|
10
|
6
|
Linkages between tourism sector and community social economic activities strengthened by 2017
|
Share of local produced food on hotel total expenditure on food
|
Percentage
|
26
|
31
|
48
|
|
60
|
Zanzibaris employed in tourism industry (managerial levels- restaurants)
|
Percentage
|
11
|
22
|
31
|
40
|
Zanzibaris employed in tourism industry (managerial levels-accommodation)
|
Percentage
|
46
|
51
|
55
|
60
|
Improved performance of tourism and related sectors through effective monitoring and evaluation (M&E).
|
Agency for M&E in operation
|
Yes/No
|
0
|
Yes
|
Yes
|
Yes
|
Resources for implementation of tourism related interventions boosted
|
Proportion of collected funds out of budgeted
|
Percentage
|
0
|
100%
|
100%
|
100%
|
Products and services for tourists are diversified with Zanzibar's unique selling points realised to their full potential.
|
Increase in tourist numbers
|
Number
|
273,150
|
288,908
|
371,798
|
349,578
|
Increase in Quality Spending
|
Exp/tourist/day
|
US$$362
|
US$380
|
US$406
|
US$435
|
A holistic brand for Zanzibar - that goes beyond sun, sand and sea - is created and promoted.
|
Increase length of stay
|
Days
|
6
|
6.4
|
6.7
|
7.1
|
Strengthening Tourism Security and Safety by reducing crime rate by 90%
|
Crime rate involving tourists
|
Number of incidents
|
29
|
19
|
9
|
3
|
Improve water supply from 60% in 2014 to 85% in 2017
|
Number of hotels/guest houses served
|
Number
|
60%
|
70%
|
75%
|
85%
|
Improve quality and accessibility of electricity to tourism areas
|
Number of outages
|
Outages per month
|
64
|
50
|
30
|
16
|
Strengthen waste management disposal of solid and liquid waste by introducing (a) integrated recycling, composting and land filling from 800 m3 to 520 m3 by 2017 (b) establishment of waste water plant treatment by 2017
|
Meter cubic
|
Meter cubic
|
800 M3 per day
|
360 M3 (45 %)
|
416 m3 (52%)
|
520 m3 (65%)
|
Introducing proper waste water management system by (a) establishment of water treatment plant by 2017 (b) increase volume of waste water collected from 2912m3per day to 5000m3 per day by 2017
|
Volume
|
Meter cubic
|
2912 m3
|
2915 m3
|
5163 m3
|
5393 m3
|
Improved airport and seaport infrastructures and facilities capacities so as to enhance tourism and related economic sectors development by the 2017
|
Increase number of passengers at airport
|
Number
|
865,291
|
865,291
|
977,778
|
1,104,890
|
Increase number of passengers at seaport
|
Passengers
|
2,085,679
|
2,085,679
|
|
|
Enhanced public/community involvement in tourism conservation and environmental management
|
Community members participating in conservation activities
|
Number
|
85
|
90
|
95
|
100
|
ICZM committees
|
Number
|
1
|
8
|
14
|
21
|
Adaptation Interventions to Climate Change tackled
|
No. and types of interventions for Climate change adaptation
|
Number
|
0
|
1
|
3
|
5
|
Decrease of culture degradation among youth, behavioural imitation, beach crime and drug abuse in tourist zones
|
No. functional Shehia Tourism Committees
|
Number
|
0
|
7
|
14
|
21
|
Existence of detoxification and rehabilitation centre
|
Number
|
0
|
1
|
1
|
1
|
Employment of locals in tourism sector increased
|
Proportion of locals employed in tourism sector
|
Percentage
|
0
|
40
|
60
|
90
|
Conducive regulatory environment for effective operation of tourism sector created by 2017
|
Days to start a business
|
Days
|
28
|
23
|
15
|
5
|
Enforcing Contract procedures
|
Number
|
39
|
39
|
34
|
30
|
Procedures required to start business
|
Number
|
10
|
9
|
5
|
4
|
Procedures required to register business
|
Number
|
10
|
8
|
5
|
2
|
Days to start a business
|
Days
|
28
|
23
|
15
|
5
|
Enforcing Contract procedures
|
Number
|
39
|
39
|
34
|
30
|
Procedures required to start business
|
Number
|
10
|
9
|
5
|
4
|
Procedures required to register business
|
Number
|
10
|
8
|
5
|
2
|
Time to register property
|
|
39
|
35
|
20
|
5
|
Payments required per year
|
Number
|
48
|
40
|
20
|
8
|
Cost for registering property (% of property value)
|
Percentage
|
20
|
18
|
10
|
6
|
Linkages between tourism sector and community social economic activities strengthened by 2017
|
Share of local produced food on hotel total expenditure on food
|
Percentage
|
26
|
31
|
48
|
60
|
Zanzibaris employed in tourism industry (managerial levels- restaurants)
|
Percentage
|
11
|
22
|
31
|
40
|
Zanzibaris employed in tourism industry (managerial levels-accommodation)
|
Percentage
|
46
|
51
|
55
|
60
|
Improved performance of tourism and related sectors through effective monitoring and evaluation (M&E).
|
Agency for M&E in operation
|
Yes/No
|
0
|
Yes
|
Yes
|
Yes
|
Resources for implementation of tourism related interventions boosted
|
Proportion of collected funds out of budgeted
|
%
|
0
|
100%
|
100%
|
100%
|
The results framework in Annex 1 details the outcomes that are expected under all strategic objectives, and milestone indicators that can be used to monitor progress towards each of the objectives. These indicators will be embedded in the M&E systems of the actual and planned programmes and projects that will implement the MTDP.
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