Tourism lab programme report
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- Chapter 4: Programme description
- 4.1 Overall Vision, Goals and Specific Objectives
- 4.1.2 Goals
- 4.1.3 Growth Scenario and Strategic Assumptions
3.5 National Tourism PolicyThe Government of Zanzibar (GOZ) has adopted several tourism development initiatives, such as the Zanzibar Indicative Tourism Master Plan to enhance the sustainable tourism development in the country (see table below). These are covered in greater detail in the situation analysis on tourism governance presented in section 2.4. Another initiative is the introduction of “Tourism for All” that aims to engage all key stakeholders. Figure 3.1: Tourism Plans in Zanzibar
Many of the plans and policies have had a similar vision of high-quality tourism that is environmentally sound and promotes poverty reduction both through employment and linkages with other sectors. However, the plans have often been only partially implemented and so many of the problems they aimed to tackle have not improved or even become worse. A matter of concern for the Zanzibar tourism industry is the lack of a clear integrated tourism vision that outlines tourism development targets at the national level meaning tourism is not well connected to other sectors. Although a national tourism policy exists, as well as a tourism master plan, which is the nation’s strategic plan for tourism development, no specific and comprehensive multi-sectoral programme exists for tourism development. This is a gap with notable consequences in terms of a lack of tourism development in the country. Other sectors should be engaged to support the development of tourism. For example, the development of infrastructure could be carried out in tandem with the Tourism Master Plan. Priority for infrastructure development (e.g. roads) could be directed and placed in areas with a potential for tourism growth. Thus, the Tourism Lab has formulated the Multi-sectoral Tourism Development Program (MTDP) to further enhance tourism development in the country and make the sector one of the key sectors in the economic transformation strategy.
The principal role of the Multisectoral Tourism Development Program is to stimulate the growth of Growth Domestic Product (GDP) and thereby improve the well-being of the people of Zanzibar. As seen in the situation analysis, changes must be made within the tourism sector so that it can contribute to its full potential. 4.1 Overall Vision, Goals and Specific Objectives4.1.1. VisionThe vision for Zanzibar as a tourism destination should consider, among other elements, sustainability, prosperity, affordability and growth. Therefore, the vision for the Multisectoral Tourism Development Programme is: “A sustainable tourism industry that cares for norms and cultural diversity, protects the natural environment, and shares unique and rich experiences with visitors while providing a leading role in economic growth and decent employment”. 4.1.2 GoalsThe overall goal is to attain self-sustaining economic growth by increasing the number of tourists and their expenditure. Specifically, the program aims to:
4.1.3 Growth Scenario and Strategic AssumptionsWith strong performance in marketing and promotion, tourist arrivals could increase by 10% a year. The average expenditure and average length of stay are expected to increase by 7% and by 6% a year, respectively. This will result in total tourist expenditure to quadruple between 2013 and 2020 to almost two billion US dollars. Figure 4.1: Medium growth, high quality scenario
Figure 4.2: Forecast total expenditure of tourists in Zanzibar (in 2014 US$) 
A growth scenario also has been developed the number of domestic visitors grows by 12 per cent per year, thereby generating 11,302 visitors by 2017 shown in Figure 4.3. Figure 4.3. Domestic Visitors
For achieving the set goals the following should be taken into consideration:
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