University of wisconsin-madison purchasing services



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Product Display:


University may grant Contractor the rights to secure sponsors for a limited number of product display locations at University designated locations.
    1. Sponsorships:


The sponsorship rights awarded pursuant to this Agreement are subject to the following:

3.34.1 University Policies

All sponsorships must comply with the policies and rules of University, see Attachment F. Contractor may not sell any sponsorship that implies the University’s endorsement of the product or service so sponsored, and the use of University marks does not imply that the University is endorsing a product or service.

3.34.2 Use of Union marks is permissible by Union sponsors, so long as sponsor spending reaches an appropriate threshold to be determined by Contractor and the Union. The use of Union marks will be pre-approved by the Union management.

3.34.3 Implied Endorsement

Contractor may not sell any sponsorship that implies the endorsement of the product or service by any University employee without the prior written approval of University. All agreements between Contractor and a sponsor or corporate sponsor must state that such agreement will terminate automatically upon the termination of this Agreement.


    1. University Personnel:


The sponsorship rights granted herein do not include a commitment for the services of any University personnel except as otherwise required as part of the mutual cooperation of the University in order that Contractor can carry out its duties and responsibilities under this Agreement.
    1. Damaging Sponsor:


The Contractor and the University recognize that circumstances could arise with respect to the future actions or inactions of a particular advertiser or sponsor (collectively a “Damaging Sponsor”) which would reasonably be interpreted to be either unethical, immoral or illegal on the part of the Damaging Sponsor (collectively the “Embarrassing Conduct”). If any Embarrassing Conduct occurs, the Contractor and the University will meet to determine the most appropriate solution to minimize and/or eliminate the effect of the Embarrassing Conduct on the University that may include immediately and permanently eliminating the sponsorship of the Damaging Sponsor. In such event, the Parties will meet and, in good faith, seek a mutually acceptable resolution.
    1. Active Recruiting and Non-Solicitation:


Neither the University nor the Contractor shall actively recruit any employee of the other party performing any of the services within the scope of this contract. Neither the University nor the Contractor will engage the services of any person or persons now employed by the other party to provide services relating to this agreement without the written consent of the employing agency of such person or persons. The University cannot legally enter into a contract which in any way restricts the rights of any individual to pursue employment with any State of Wisconsin agency. In the event a candidate for a State of Wisconsin job is hired as a result of a public job solicitation open to any qualified applicants, the University is not liable.
    1. Right to Approve Changes in Staff:


The University shall have the absolute right to approve or disapprove a proposed change in the assigned staff. The University, in each instance, will be provided with a resume of the proposed substitute and an opportunity to interview that person prior to giving its approval or disapproval. The University shall not unreasonably withhold its approval.
    1. Right to Approve Sponsors:


The University shall have the absolute right to approve or disapprove a sponsor, and/or the type of sponsorship proposed.
  1. Requirements of all Plans


NOTE: Failure to respond to all items in this section may be deemed as sufficient reason to reject any plan. Format your response to correspond numerically with items listed below.
    1. Company History (100 Points)


Submit names of owners or principles of your firm along with a brief general history of your firm. Include the size of your firm and location(s).
    1. Company Experience (150 Points)


Describe your firms experience in marketing and selling sponsorships similar to those listed in this ISP. Please detail how you assess a good sponsorship “fit” between entities.
    1. Staff Experience (150 Points)


Identify the currently available staff that would be made available to work on this engagement, as well as the number of general staff. Provide a brief résumé including training of those individual(s) which summarizes their relative experience. Please outline a plan to cover staff vacancies if/when new staff are recruited.
    1. Maximizing Sponsorships (200 Points)


Describe your plan to maximize sponsorships for the UW-Madison and the WI Union. In particular, please address how you will ensure that the addition of new UW-Madison units/inventory will not reduce revenue and growth opportunities for the Union.
    1. Commission / Compensation (400 Points)


Complete Attachment C with the percent of revenue share given to University for each Sponsorship sold. Revenue is defined as: the collected revenue from sponsorship sales minus all direct business expenses relating to the revenue including agency commissions, sponsorship implementation costs such as signage production and printing costs, sponsor promotional fulfillment expenses, sales or use taxes charged by any governmental entity (excluding income taxes) and any third party fees.

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