Attachment B: Business Reference Form

Attachment C: Commission/Compensation

AND

Whichever is greater.

Attachment D: Sponsorship Inventory

This list of inventory may change based on program or personnel availability. Vendor should confirm availability of inventory prior to finalizing sales.

The University of Wisconsin-Madison Sponsorship program will generate critical resources to promote the Mission, Vision and Values of the university by establishing partnerships with well-matched organizations wishing to benefit from association with UW-Madison Facilities, Events and Activities.

All sponsorship acknowledgements in Wisconsin Union Buildings and Virtual Domains must refer specifically to the Union Event, Activity or Service that is the basis of the Sponsor relationship to the Wisconsin Union.

Sponsorship acknowledgement should not overshadow recognition that all programs and events at the Wisconsin Union are accomplished only through the dedication and commitment of volunteers and staff.

Includes the use of iconic spaces:

• Memorial Union Terrace

• Wisconsin Union Theater (Play Circle & Shannon Hall)

• Multi-purpose maker space (Wheelhouse Studios)

• Memorial Union lakefront and Hoofer Marina

• Film theater at Union South (Marquee)

• Lounge spaces in Memorial Union and Union South

• Outdoor spaces at Union South

• Indoor recreation room at Union South (bowling, billiards, climbing wall)

• Wisconsin Union Hotel (Memorial Union and Union South)

Signature programs:

• Badger Bash

• Lakeside Cinema

• Free Art Friday

• Paintaculars

• Youth outdoor programming

• Theatrical arts programming

• Free live music performances at Memorial Union or Union South

• Badger Fest

• Madison World Music Fest

• Jazz Fest

• Winter Carnival and winter programming

• Fall welcome events for new students at both Memorial Union and Union South

Digital or Physical Signage/Marketing:

• Digital screens in Memorial Union and Union South

• Digital screens in indoor recreation space (Sett Rec bowling lanes)

• Pillars in Memorial Union and Union South

• Table tents in limited units

• Screen savers

• Lobby tables

• Coffee sleeves, popcorn bags

• Banners on/near stages (Memorial Union and Union South)

• Marquee Theater screen ads

• Window clings in Memorial Union and Union South

Naming Opportunities:

• Official brat, bun, etc.

Special Events:

• Pop-up events

• Giveaways

• Activations
Campus and Visitor Relations

Campus & Community Information Welcome Desks (Union South and Memorial Union) – display a flyer/brochure/coupon, tabletop sign, and/or provide button for staff to wear

Campus Visits (prospective student tours and customized group visits) – offer a coupon and/or provide button for staff to wear

UW-Madison Field Trip Program for elementary and high school students – be a recognized sponsor of programming via wordmark in materials

Campus Area Housing Student Housing Fair (October) – Promotional content in program and/or display flyer/brochure/coupon/giveaway

Admitted student communications and marketing – Promotional content or wordmark in materials

Outreach and Engagement events for the community -- be a recognized sponsor of programming costs via wordmark in materials

Parent and Family Program digital communication channels – Promotional content or wordmark in materials

Parent and Family events: Family Weekend (Fall), Winter Family Event (January), Sibs Day (April), Fall move-in events -- be a recognized sponsor of programming costs via wordmark in materials

Photoshoot with Bucky for new students (September) – display a flyer/brochure/coupon/giveaway, tabletop sign, and/or button for staff to wear

Visitor Guide and Map – Ad

Student staff enrichment and recognition for 120+ undergraduate student employees -- be a recognized sponsor of programming costs via wordmark in materials and/or offer scholarships for continuing students with opportunity to present in person at the annual all-staff event in April/May.

Center for First Year Experience

International student orientation (i.e., welcome events, advising, student visa assistance)

Student Orientation and Registration (SOAR) (including event itself and student staff apparel)

Night at the Overture

Wisconsin Welcome sponsors

Social media accounts

Transfer student events

Center for Leadership & Involvement

Fraternity & Sorority Life

Fraternity and Sorority Chapter Accreditation and Recognition-

Spring Greek Week (ex. Greek Olympics, a blood drive, a food drive, study slams, and Quad Day)

Fraternity and Sorority Recruitment events and info sessions

Trick or Treat with Greeks w/ The Boys & Girls Club of Madison

Multicultural Greek Council and National Pan-Hellenic Council Retreats

Leadership Programs and Events

Leadership @ UW – a campus-wide Program w/online assessment and eventually an online game

Leadershare Resource Directory (inventory of leadership opportunities across campus)

Leadership Certificate Program & Individual Recognition

Adventure Learning Programs (ALP) Ropes Course branding

Student Leadership Program (SLP) All Campus Leadership Conference

SLP’s Bucky's Awards Program recognizing individuals and student organizations (April)

SLP’s Big Ten Leadership Network Speaker Series

Student Organizations & General Office

Student Organization Fairs (Fall and Spring events exhibit w/ 400 student orgs)

Software Solution for Student Organization Registration and Management

Sober Monitor Training

Registered Student Organization Annual Training

Wisconsin Singers program sponsorship (national musical touring organization)

Newsletter and social media accounts

Housing social events (i.e., meet and greets, ice cream socials, etc.)

University Dining - Eating area signage, tables, trays, napkins, to-go boxes, food

Message boards and signage in common areas

Social media, Email and fliers to students and parents

Website - sponsored content / advertorials if allowed

New student gifts or welcome baskets (i.e., sponsored water bottle)

Brand sponsored housing scholarships

Move-in and move-out event sponsors

International student base

Laundry room signage and vending services

SpectrumU app to watch stations on mobile device

Branded apparel for resident hall staff

Housing bathroom ads (walls, mirrors, and stall doors)

Email (ads in emails from Housing)

Library System

Digital screens

Friend Events (i.e., lectures, author visits, private events)

Chancellor Great Read book program

Library Course Pages (Access via MyUW)

Black & white, color, 3D, and poster copying and printing

Over 50 study rooms located in library spaces can be reserved

Libraries social media accounts

Online data, images, and audio (free content and downloads)

Library sponsors by library type (i.e., Art Library)

Exhibits showcasing unique collections

Online chat tool with librarians

Celebration of Libraries event with UW Historical Society

Recreational Sports

Digital screens

Common areas signage - seating and tables

High traffic areas for tabling events

Locker room sampling and signage

Fitness Class sponsorships

Segmented emails and newsletter sponsorship

Website, social media pages/accounts, and online calendars

Screens on fitness equipment

Product and equipment testing and demos w/ option to buy

Mobile app

Annual events (i.e., races, tournaments, lectures - sponsors, apparel, logos, naming, etc.)

Community events (i.e. youth summer camps, etc.)

Mixed use area outside in front of facility

Intramural & Sport Clubs sponsorships

Campus outreach and engagement events (pop-up classes, giveaways, challenges, etc.)

WFAA inventory available for Vendor will be determined in a separate agreement with Vendor and WFAA.

Attachment E: Relationships Not Governed by Sponsorship Rights Agreement

1. WI Athletics is NOT part of this contract.

2. UW Credit Union

Due to the Special Relationship between UWCU and the Wisconsin Union ALL Current and Future Agreements between these two parties will be managed by the Wisconsin Union Development Office.

Additionally, UWCU supports several other campus partners. All agreements between UWCU and campus partners will be managed by those partners directly.

3. Terrace Stage Sponsorship

4. Terrace Cup Logo Sponsorships

5. Beer/Alcoholic Beverage Distributors

Due to the long-standing relationship between the Wisconsin Union Directorate and Beer Distributors, all current and future agreements will continue to be managed by the Wisconsin Union.

The interaction of sales venues and alcohol distributors is highly regulated. This area is also a subject of intense campus sensitivity. Due to these factors sponsorships from alcoholic beverage distributors cannot be considered except under very specific circumstances subject to prior approval.

6. American Family Insurance – UW Partnership/insurance

Due to the existing relationship between UW-Madison and American Family Insurance, all current and future agreements between UW-Madison and AFI will be managed by UW-Madison. Additionally, no sponsorships may be sold to any other insurance company.

7. Financial services, including campus banking, ATMs, credit and debit cards, financial literacy/education, and student loans.

Due to an existing agreement between UW-Madison, WFAA and UW Credit Union, no credit and/or debit cards may be offered as part of any sponsorship.

8. Abodo/Off-campus housing listing services/aggregators

Due to an existing agreement between Campus and Visitor Relations and Abodo, no off-campus housing listing services may be offered as part of any sponsorship.

9. Fresh Madison Market/Gift Baskets

Due to an existing agreement between the Parent and Family Program and Fresh Madison Market, no gift baskets may be offered as part of any Campus and Visitor Relations-related sponsorship.

10. Rec Sports Pillar Partners

Recreational Sports is seeking six “pillar partnerships.” They are currently in conversation with the following organizations for those partnerships: American Family, UnderArmour, UW Health. Rec Sports will manage any/all potential pillar partnerships, as well as any sponsorships that result.

11. Items Governed by Contracts Awarded through UW Purchasing (see below for examples)

Soft Drink Beverage Distributors

• 
  Recognition, Consideration and Restrictions falling Under the Preferred Vendor Agreement Awarded through UW Purchasing
  
• 
  Additional Beverage Sponsorships may be pursued, and will be covered under the terms of the Sponsorship Rights Agreement, provided they do not conflict with the Preferred Vendor Agreement
  

EXCLUSIONS

Unacceptable sponsorship. The university has the right to and will refuse sponsorship from unacceptable sources, or with an unacceptable message. For example, a sponsorship is unacceptable that (1) is in conflict with university policies; (2) adversely affects the university’s reputation; (3) appears to create an endorsement by the university of a particular company, product, political candidate or position regarding public policies; (4) is considered to contain obscene, indecent or profane material; (5) ridicules, exploits or demeans persons on the basis of their age, color, creed, disability, national origin, race, religion, sex or sexual orientation; or (6) promotes tobacco products.

COMPLIANCE

No images of current student athletes may be used as part of a sponsorship.

Attachment F: Sponsorship Policy

https://universityrelations.wisc.edu/policies-and-guidelines/sponsorship/

Attachment G: Logos

https://licensing.wisc.edu/trademarks/

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