Using language to persuade student Study Guide Unit 1-4 English Simonds Catholic College 2012-2013 Name: Contents



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Carbon tax hits ratepayers cash


John Masanauskas, Anne Wright, Herald Sun, March 01, 2012
HOUSEHOLDS face big rate rises, with the federal carbon tax and other state levies to hit local council budgets.

Ratepayers could be slugged up to 3 per cent extra because of the carbon tax.

And councils claim the planned new fire services levy could lift some rates up to 30 per cent in coming years.

Frankston Council is considering a rate increase of up to 9.4 per cent in 2012-13, with the carbon tax and state landfill levy adding 3.5 per cent to the municipality's costs.

Frankston Mayor Brian Cunial said yesterday he was confident the rate rise would be smaller, but warned the impact of higher energy prices would be felt.

"It would mean a rate increase," he said.

Glen Eira Mayor Jamie Hyams said the council aimed to cap its next rate increase at 6.5 per cent but this could change "if there are factors beyond our control".

CARBON tax fear is about to become reality as several Victorian councils move to increase household rates to cover their own costs.

The City of Whittlesea expected the tax to add 1.5 per cent to rates, while Manningham Council chief executive Lydia Wilson said it could mean an extra $1.8 million on the budget.

A City of Melbourne spokeswoman confirmed the carbon tax and fire levy would be factors in setting new rates, but the final decision would be made by councillors.

The Municipal Association of Victoria said a state government plan to replace the insurance-based fire levy with a property-based tax collected by councils could lead to rate rises of 19-30 per cent, or an average $294 a year.

"Councils must be informed before finalising their budgets if the Government still intends to begin a transition period to the new levy this year," MAV president Cr Bill McArthur said.

But a spokeswoman for Treasurer Kim Wells said the MAV claims were wrong and the Government was considering the outcome of a consultation process before introducing legislation recommended by the Victorian Bushfires Royal Commission.

"It is disappointing that the MAV would seek to misinform the community by putting out figures that are not based on any Government announcement," the spokeswoman said.



Opinion piece
Opinion pieces usually appear in the opinion pages of a newspaper. These are specific pages set aside by the newspaper for comment by journalists and the public alike. Opinion pieces are written by journalists or experts in particular areas and, every now and then, politicians or public figures. They comment on a wide range of issues – usually those prevalent in the media at the time. Opinion pieces always have an author who is clearly labelled, a clear contention and are persuasive in style.


Purpose

Features

Language

  • To present an opinion; that is a particular viewpoint on an issue

  • Length varies – half page to almost full page

  • Wide range of subject matter can be covered, no necessarily on current events – can be recurring general interest issues

  • Openly persuasive

  • Formal

  • Sophisticated vocabulary

  • May use personal pronouns such as ‘you’, ‘I’ and ‘we’


Example of an opinion piece
Grid girls have run their race

Susie O'Brien , Herald Sun , January 31, 2012 tracey-lee beswic
Tracey-Lee Beswick models the new official uniform for Qantas grid girls, for this year's Grand Prix.
WHY does a taxpayer-supported event such as the Melbourne Grand Prix need to pay half-dressed women to parade around the racetrack?

It's time to say goodbye to the Grid Girls.

Surely we are past the time when skimpily dressed women are there solely for the visual entertainment of men?

In recent years the Grid Girls have become more sophisticated than sleazy, but let's face it, their role hasn't really changed.

They're just there to show lots of flesh and titillate the male racegoers -- ignoring the fact that these days lots of women watch motor racing.

It would be also nice to see Grand Prix Ambassadors who have actually contributed something to society. When males are chosen as brand ambassadors, they are usually sportsmen or entertainers rather than just fashion models. So it would be great to have some real role models -- rather than just models -- considered for the job this year.



Editorial
The editorial also appears in the opinion pages, however is written on behalf of the newspaper by the senior editor to express the newspapers collective point of view on an issue. They are often designed to sway public opinion and that of decision makers in society.


Purpose

Features

Language

  • To clearly state the paper’s official position on an issue

  • To sum up viewpoints on complex matters

  • To give moral position on complex matters

  • To persuade

  • Has a clear contention

  • Uses facts and evidence to support the argument

  • Has a headline and sometimes a subheading

  • Includes background to the debate

  • Usually presents the key arguments for both sides

  • Often suggests what the public ‘should’ think about the issue

  • Often gives a moral position for the public to consider and adopt

  • Has an objective and authoritative tone

  • May use personal pronouns such as ‘we’ and ‘us’ to refer to the collective views of the newspaper, but never uses ‘I’.

  • Generally uses formal, sophisticated language


Example of an editorial
Open up Nauru to asylum seekers

Editorial, Herald Sun , February 09, 2012
AUSTRALIA'S non-existent asylum seeker policy is responsible for the cost of managing detention centres blowing out to more than $1 billion.

This is what the latest four-year contract negotiated with Serco will cost the Australian taxpayers as asylum seekers continue to arrive.

The Gillard Government is then forced to issue bridging visas to release them into the community rather than send them to already overcrowded detention centres.

The Government's policy is in shreds after its failure to send asylum seekers to Malaysia after a High Court decision and the refusal of the Opposition to support a change in the law.

The obvious answer would be to forget the failed Malaysia option and send asylum seekers to Nauru, but the Government's refusal means boat arrivals must be processed onshore, which is drawing more to attempt the hazardous voyage from Indonesia


Letter to the Editor
Letters to the Editor provide a voice for the general public. All newspapers have them, often including emails or SMS which can be published online or in print.


Purpose

Features

Language

  • To give a clear point of view on a current issue

  • To provide a forum for people to express their views on recent issues or events

  • To enable discussion between members of the public

  • To generate discussion for and against an issue over several editions of the newspaper

  • Deliberately persuasive

  • Usually give one viewpoint on an issue

  • Usually short and to the point

  • Generally use more formal language but may use informal language

  • Use personal pronouns such as ‘I’, ‘you’, ‘we’, etc.

  • May use very emotional language



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