Mars Prize fails and links to politics.
Whittington 11 — Mark R. Whittington, has written on space subjects for a variety of periodicals including The Houston Chronicle, The Washington Post, USA Today, the L.A. Times, and The Weekly Standard, 2011 (“Newt Gingrich's Space Policy -- Politically Dubious, Practically Unworkable,” Yahoo! News, November 12th, Available Online at http://news.yahoo.com/newt-gingrichs-space-policy-politically-dubious-practically-unworkable-221100532.html, Accessed 04-28-2012)
Would a moon and/or Mars prize work?
Likely it would not, for a couple of reasons. First, someone, probably Congress, would have to put up the prize money. That would be $20 billion for the Mars Prize and some lesser number-perhaps $5 billion-for the moon prize. Just a few moments of thought would lead to the realization of how unlikely Congress would appropriate that amount of money all at once for a space prize competition. It has starved the Centennial Challenges, NASA's space technology competitions, since they started. The Centennial Challenges cost is in the millions, not billions. Second, private companies would still be faced with the prospect of raising funds in the private market, a dubious prospect at best even with a government financed purse in the offing.
Links to dip cap—asks for intl funds for space
No solvency—won’t generate enough revenue:
A. It’s too risky for companies to invest—in the context of the counterplan.
Fox News 11 — Fox News, 2011 (“Advertising Could Pay for a Mission to Mars, Scientist Says,” Byline Alec Liu and Jeremy A. Kaplan, January 17th, Available Online at http://www.foxnews.com/scitech/2011/01/17/advertising-pay-mission-mars-scientist-says/?test=faces, Accessed 04-28-2012)
Welcome to the manned mission to Mars -- brought to you with limited interruptions by Bud Light.
It's not so crazy, actually: One of the biggest obstacle to a potential space mission is finding the almost $150 billion dollars needed to develop the program. And tagging a future spaceship with the word “Drinkability” may seem ridiculous, but it's exactly what Rhawn Joseph has proposed in the latest issue of the Journal of Cosmology.
“With clever marketing and advertising and the subsequent increase in public interest, between $30 billion to $90 billion can be raised through corporate sponsorships, and an additional $1 billion a year through individual sponsorships,” wrote Joseph, a scientist with the Brain Research Laboratory in California.
Just as Tang became associated in the public's eye with space travel in the 70s and 80s, Joseph suggests selling the naming rights to Mars landing craft, the Mars Colony, the spaceship itself and more. Television broadcasting rights alone would bring in $30 billion, and that doesn't include the sale of real estate and mineral rights on Mars.
“Other than paying for one of the greatest achievements of all time and the technological revolution that would result, is it worth $145 billion in expenditures, over a 10-year period, to conquer an entire planet and to lay claim to the vast wealth which may lay beneath the surface?” he wonders rhetorically.
Two straight years of intense worldwide scrutiny seems like the opportunity of a lifetime, yet the dozen or so companies FoxNews.com contacted were hesitant to speculate about their potential involvement.
A Greyhound spokesman admitted that the company would consider the idea if it were mutually beneficial when the time comes -- but for now, it's simply too early to say. AT&T spokesman Mark Siegel echoed these sentiments, noting that the "biggest and most important challenge is serving our customers here on Earth."
Microsoft had no comment, and other companies such as Amtrak, Facebook, Google, Apple, Verizon Wireless, and Tesla Motors either declined to commit or did not immediately respond. But there's a big difference between naming Wrigley Field and branding a spaceship, explained Brian Collins, the former chief creative officer of the branding division within Ogilvy & Mather and now the creative director and designer of private firm Collins. What happens if something goes wrong?
"People aren’t harnessing baseball players to explosives to send them to another planet,” he joked. The risk is serious, though, Collins notes, and a possible reason for hesitation among businesses. Sure, the connection to space travel has positive connotations, but it's also a risk.
AT: Dip Cap DA
China crisis thumps the disad.
News Tribune 4/30 — The News Tribune, 2012 (“U.S. sends diplomat to China to quell crisis,” Byline Steven Lee Myers and Jane Perlez, April 30th, Available Online at http://www.thenewstribune.com/2012/04/30/2125701/us-sends-diplomat-to-china-to.html, Accessed 04-30-2012)
The Obama administration scrambled Sunday to contain a burgeoning diplomatic crisis between the United States and China, dispatching a senior diplomat to Beijing to discuss the fate of a blind dissident who fled house arrest last week.
Amid intense secrecy, including a nearly blanket refusal to comment, the administration sought to negotiate over the safety of the dissident, Chen Guangcheng, who is apparently in U.S. hands in Beijing – though it remained unclear late Sunday whether he was in the embassy, in a diplomatic residence or somewhere else.
Kurt M. Campbell, an assistant secretary of state, arrived in Beijing on Sunday to meet with Chinese officials concerning Chen’s case, and to try to keep the matter from undermining the administration’s long effort to improve economic and security relations with China, senior officials and diplomats in Washington and Beijing said.
A senior American official said that China’s leadership met Sunday to work out their response to Chen’s escape before scheduled meetings this week with Secretary of State Hillary Rodham Clinton and Treasury Secretary Timothy F. Geithner. Clinton is scheduled to leave Washington for China tonight, assuming the trip proceeds.
“They’re trying to figure out what they’re going to tell Hillary Clinton,” the official said of the Chinese leaders, speaking on condition of anonymity because of the diplomatic sensitivity surrounding the case. “We’d like to know as much as we can before she leaves.”
The administration’s effort to contain the crisis underscored the fraught political challenge facing President Barack Obama, at home and abroad.
“This is the greatest test in bilateral relations in years, probably going back to ’89,” said Christopher K. Johnson, until recently a senior China analyst at the CIA, referring to the year of the brutal crackdown on student protests in Tiananmen Square.
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