Writing for the Workplace: Business Communication for Professionals



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Writing for the workplace business communication for professionals ( PDFDrive )
email-phone-collocations
Situation Analysis
American Business Bank & Trust Wealth Management division stands poised to take advantage of the current market in which the banking upheaval has led to weak performance among some local competitors. To attract a greater market share of those with portfolios of over
$500,000, ABB&T seeks to refine its communications with current and potential clients.
In addition, the bank—perhaps at a later date—wishes to streamline the internal written communication approval process by providing key personnel with predetermined words and phrases that can be plugged into working templates of standardized documents. Attending to Wealth Management’s documents marks the first step in this process.
Statement of Purpose
This proposal defines the scope of services and cost to refine documents originating from ABB&T Wealth Management to help secure greater market share.
Goals and Objectives Timetable
The following table provides a breakdown of individual tasks and a timetable of their duration. This schedule is obviously dependent upon availability of involved parties.


132 WRITING FOR THE WORKPLACE
Hae Ryu Page 2 July 16, 2016
Goal/
Objective/Task
Description
Those
Involved
Estimated
Duration
Analyze current documents Analyze ABB&T sample written documents to isolate communication issues and problems Corporate Communication and marketing personnel and
EC consultant to 1 day
Create templates for revised documents develop templates with input and approval from
ABB&T marketing staff
EC consultant days Create consistent document design Provide recommendations for graphic improvements of presentation materials, working with ABB&T marketing staff
Corporate Communication and marketing personnel and
EC consultant days meet with key players for template user instruction
Provide one-on-one or group) workshops to enhance understanding of both written and graphical elements in newly developed
ABB&T documents
Various ABB&T Staff and EC consultant to 1 day
Budget
EC Consultants fee to implement the above plan of action will be
$8,500. This will include delivery of final camera-ready art. All other materials, facilities, and resources will be provided by ABB&T.
Conclusion
My experience in the banking industry as well as my background as a professional writer and writing professor provide a targeted skill set that will allow ABB&T to attain the stated goals and objectives. I look forward to working with the bank’s management to start work on this project and eagerly await your approval. With your approval, I am available to begin implementation of the project as early as September 1.

dOCUmENT SAmPLES 133
Letter Report
P.O. Box 22460 San Diego, CA www.waterwise.com
November 17, Richard San Fermo
Bernardo Heights Condominium Association La Flecha Avenue
Rancho Santa Fe, CA Dear Mr. San Fermo:
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Lawn Conversion
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Ground Cover
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