118 College Drive #5091 Hattiesburg, ms 39406



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Curriculum Vitae
Talai Osmonbekov

118 College Drive #5091

Hattiesburg, MS 39406


(601) 818-5173 (home)

(601) 266-3859 (office)



E-mail: mr_talai@yahoo.com



Teaching Interests: e-Marketing, Marketing Management, Marketing Research,

Channels and B2B, CB, Advertising


Research Interests: eBusiness in B2B, Channels of Distribution, Online communities,

Advertising, International Marketing


EXPERIENCE

2003-Present Assistant Professor of Marketing

University of Southern Mississippi

Developed and Teaching E-Commerce Issues in Marketing, Industrial Marketing Management, Principles of Marketing


1999-2003 Instructor

Georgia State University, Marketing Department

Taught e-Marketing and Principles of Marketing



10/1995-02/96 Instructor

Osh Institute of Western Education, Osh, Kyrgyz Republic

Teaching English as a Second Language to Adults


EDUCATION
1998-2003 Georgia State University, Atlanta, GA

Ph.D. in Marketing
1996-98 Emory University, Atlanta, GA

Bachelor of Business Administration

Concentration - Marketing/Information Technology


1991-96 Osh State University, Osh, Kyrgyz Republic

Degree of Higher Education in Teaching English and German


RESEARCH
Refereed Publications


  1. Gruen, Thomas Talai Osmonbekov and Andrew J. Czaplewski “How e-Communities Extend the Concept of Exchange in Marketing: An Application of the Motivation, Opportunity, Ability (MOA) Theory,” accepted for publication at Marketing Theory.




  1. Osmonbekov, Talai Naveen Donthu, and Edmund Hershberger “Benchmarking Marketing Performance,” accepted for publication at Journal of Business Research.




  1. Naveen Donthu, Ritu Lohtia, “Frank” Tian Xie, and Talai Osmonbekov (2004), “The Impact of Incentives on Banner Ad Effectiveness: Moderating Role of Emotional Appeal,” Journal of Interactive Advertising, 3-2.



  1. Osmonbekov, Talai, Daniel C. Bello and David I. Gilliland (2002), "Adoption of Electronic Commerce Tools in Business Procurement: Enhanced Buying Center Structure and Processes," Journal of Business and Industrial Marketing, 17-2/3, 151-66.




  1. Bello, Daniel C., Talai Osmonbekov, “Frank” Tian Xie, and David I. Gilliland (2002), “e-Business Technological Innovations: Impact on Channel Processes and Structure,” Journal of Marketing Channels, 9-3/4, 3-25.



Papers Under Review

Xie, “Frank” Tian, Talai Osmonbekov and Wesley Johnston “Covalence-Ionic Bonding in Business-to-Business Relationships: Insights from Chemistry,” 2d review in Industrial Marketing Management.


Osmonbekov, Talai, Naveen Donthu and Danny Bellenger "Explaining Internet Use for Product Information Search: Do Consumers Make Medium-Specific Investments?" under 1st review in Journal of Marketing Theory and Practice.
Gruen, Thomas Talai Osmonbekov and Andrew J. Czaplewski “Getting Your Customers to Dance: How Customer-to-Customer Know-How Exchange Impacts Customer Loyalty in a Virtual Environment,” under 1st review in Journal of Business Research.


Refereed Conference Proceedings





  1. Osmonbekov, Talai and Daniel C. Bello (2004) “e-Business Infusion in Manufacturer-Reseller Relationships: Impact on Channel Effectiveness,” 2004 Summer AMA Marketing Educators’ Conference Proceedings, August 6-9, Boston, MA.




  1. Osmonbekov, Talai, Cristian Chelariu, Thomas Brashear and Adriana Zait (2003) “Entrepreneurial Predisposition in the Post-Socialist Economies: The Impact of Cultural Antecedents,” Bishkek International Sociology Conference, Transformations and Interventions: Critical Perspectives on Economy and Culture in Post-Socialist Societies, Kyrgyzstan, 18-21 June, 2003.




  1. Xie, “Frank” Tian, Talai Osmonbekov and Wesley Johnston “An Examination of Business-to-Business Relationships from the Covalence-Ionic Bonding Theory Perspective: What Makes Good Chemistry?” 6th Relationship Marketing Conference, Atlanta, GA June 9-11, 2002.




  1. Xie, "Frank" Tian, Talai Osmonbekov, and Wesley J. Johnston (2002), " Covalence-Ionic Bonding in Business-to-Business Relationships: Insights from Chemistry" “Marketing Networks in a Global Economy,” Proceedings of the Joint Research Symposium of European Marketing Academy (EMAC) and Australian and New Zealand Marketing Academy(ANZMAC), Monash University Kuala Lumpur, Malaysia, 16-17th December 2002.




  1. Gruen, Thomas W., and Talai Osmonbekov “Getting Your Customer to Dance: A Conceptual Adaptation and Preliminary Test of the MOA Framework on Customer Interdependence,” 2001 AMA Summer Marketing Educators' Conference, Best Paper Award, Relationship Marketing SIG, August 11-14, Washington, D.C.




  1. Hershberger, Edmund, Talai Osmonbekov, and Naveen Donthu (2001), “Using DEA for Benchmarking Marketing Performance,” 2001 AMA Summer Marketing Educators' Conference, Marketing Research SIG, August 11-14, Washington, D.C.




  1. Osmonbekov, Talai, Edmund Hershberger, and Naveen Donthu (2001), “Benchmarking Using Data Envelopment Analysis ,” CBIM/ISBM Academic Workshop Proceedings, Feb. 2-4, Atlanta, Georgia.




  1. Bello, Daniel C., Talai Osmonbekov, and David I. Gilliland, "The Impact of eBusiness on Channel Performance: Mediating Role of Channel Structure," 2000 AMA Summer Marketing Educators' Conference, 11, (2000): 229.




  1. Osmonbekov, Talai, Cristian Chelariu, Thomas Brashear, and Adriana Zait, "The Impact of Culture on Entrepreneurial Orientation: The Mediating Role of Locus of Control," 2000 Society for Marketing Advances Conference, (2000):




  1. Bello, Daniel C., Talai Osmonbekov, "Frank" Tian Xie, and David I. Gilliland, "e-Business Technological Innovations: Impact on Channel Structure and Process," 2000 Society for Marketing Advances Conference, (2000): 305-306.




  1. Osmonbekov, Talai and Daniel C. Bello, "Buying Center and Adoption of E-commerce Tools," 2000 CBIM/ISBM Academic Workshop Proceedings, Jan. 15-17, Atlanta, Georgia.




  1. Osmonbekov, Talai and Daniel C. Bello (1999), " Web-Based Disintermediation: Enhanced-Service Responses by Middleman through Internet Applications," 1999 Society for Marketing Advances Conference Proceedings, Outstanding Paper Award, Atlanta, Georgia.


Book Chapters
Bello, Daniel C., Talai Osmonbekov, “Frank” Tian Xie, and David I. Gilliland (2002) “e-Business Technological Innovations: Impact on Channel Processes and Structure,” Paswan, Audhesh (ed.), Internets, Intranets, and Extranets: New Waves in Channel Surfing. Binghampton, NY: Best Business Books.
Working Papers
Gruen, Thomas and Talai Osmonbekov "Motivation, Opportunity and Ability Framework in Developing Online and Offline Communities," targeted at Journal of Marketing.
Work in Progress
Osmonbekov, Talai and Daniel C. Bello “Impact of e-Business on Channel

Relationships: A Coordination Theory Perspective,” targeted at Journal of



Marketing.
Pilling, Bruce and Talai Osmonbekov "Buyer-Seller Relationships and the Development of

Social Norms," targeted at Journal of Supply Chain Management.


AWARDS&RECOGNITION

Winner of Doctoral Award Competition ($5,000), ISBM, Penn State (2002)

Delegate to Sheth-AMA Doctoral Consortium 2001, Miami, Fl
Teaching Excellence Award, Georgia State University

Best Paper Award, American Marketing Association Conference, Relationship Marketing Track, Washington, D.C. (2001)
Outstanding Paper Award, Society for Marketing Advances

Conference, Atlanta, Georgia (1999)
Kyrgyz Presidential Scholar (1996-98)

Association of International Educators Grant (1996)

ACTR Study Abroad Award (1994)

INDUSTRY EXPERIENCE
08/1997-1998 Merrill Lynch, Atlanta, GA
05-07/1997 Fritz Companies (now part of UPS), Atlanta, GA
05/1995-10/96 Distribution Manager

WomenAid International


06-07/1995 Center for Business Innovation, Kansas City, MO
01-03/1995 House of Representatives, Idaho State Legislature

SERVICE

National Level



Reviewer for Journal of Business Research

Discussant 2002 Summer AMA Conference, Relationship Marketing track

Ad-hoc Reviewer for Journal of Business Strategies, Special Issue on E-commerce

Ad-hoc Reviewer for Society for Marketing Advances Conferences

University Level



President of Doctoral Fellows, Georgia State University (98-99)

College Level

Member of the Academic Handbook Committee

Departmental Level

Advisor to the Student Chapter of AMA
AFFILIATIONS

American Marketing Association (AMA)

Society for Marketing Advances (SMA)

Emory Alumni Association




PERSONAL&HOBBIES

Chess, Ranked in the 99th percentile (top 1%) nationally; Also enjoy playing soccer and tennis.



Married, has a baby daughter, Mia.

References are Available upon Request
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