1Sample #1 – Fitness Swimmers 25-54



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USA Swimming – Quantitative Questionnaire v2 June, 2013




1Sample #1 – Fitness Swimmers 25-54


SH1. Swimming habits, motivations and attitudes

  1. Earlier this year you indicated in a survey that you swim for fitness. Please confirm you have swum for fitness in the last 12 months. Note: by “swimming for fitness” we mean a regular routine of swimming to help your overall fitness level Y/N If No – terminate. Do not count in quota.

  2. How long have you been a fitness swimmer? _______ (years)

  3. Approximately how many times in a typical month do you swim for fitness? _____ (number of times)

  4. Do you take part in any of the following (check all that apply):

    • Competitive swimming

    • Masters swimming

    • Water aerobics

    • Aquatic Fitness/resistance

    • Cross Fit

    • Triathlon

    • Water Polo

    • None of above



  5. What type of facility do you swim at the most?

    • Public facility

    • School/college

    • Health club

    • YMCA/YWCA

    • Own pool

    • Ocean

    • Lake

    • Other

  6. How long does it take you to travel to the pool? ____(minutes)

  7. Is that you closest pool? Y/N

  8. Who do you typically swim with?

    • I swim alone

    • With friends

    • With family

    • With a swim club

How long have you been doing your current fitness swimming regime?_____ (Years)

  1. How important were each of the following reasons for starting swimming?

1. Not at all important 2. Unimportant 3. Neither 4. Important 5. Very important

    • Fun

    • Fitness

    • Weight loss

    • I wasn’t comfortable with my body image

    • To feel good about my body

    • Training for another sport

    • Competition

    • To be on a team

    • To make friends

    • Other

  1. Who or what was the most influential person in getting you to start your current fitness swimming regime?

    • My own decision

    • Spouse/partner

    • Parent

    • Brother or sister

    • Friend

    • Trainer

    • Doctor/Medical advice

    • Teacher

    • Coach

    • Watching Olympic swimming

    • Advertising

    • USA Swimming progam

    • Seeing celebrities swimming

    • Other

  2. Did one of your parents swim for fitness? Y/N/ Don’t know

  3. On a scale of 1 to 5, how easy or difficult were each of the following when you started swimming for fitness at your current swimming location? Where 1 Is Very Easy, 5 is Very Difficult

1. Very easy 2. Easy 3. Neither 4. Difficult 5. Very Difficult N/A

  • Finding a swimming location nearby

  • Having availability of swimming time at the pool

  • Finding a swim club

  • Finding a swim coach

  1. How would you like to communicate with swimming providers? (Check all that apply)

    • Regular email newsletter

    • Web chat

    • Facebook

    • …

  2. For each of the following indicate where you feel swimming falls on each opposite scale:

    Affordable

    1

    2

    3

    4

    5

    Expensive

    Welcoming

    1

    2

    3

    4

    5

    Intimidating

    Boring

    1

    2

    3

    4

    5

    Fun

    Unsociable

    1

    2

    3

    4

    5

    Sociable

    Easy to learn

    1

    2

    3

    4

    5

    Hard to learn

    Not a workout

    1

    2

    3

    4

    5

    Great workout

    Hard to find a pool

    1

    2

    3

    4

    5

    Easy to find a pool

  3. Have you ever swum on a swim team? IF yes, Check all that apply:

    • Club team (under 18)

    • Summer swim team

    • High school team

    • Masters team (age over 18)

    • Other adult team (age over 18)

  4. Have you heard of Masters Swimming? Yes/Not sure/No

  5. If heard of Masters Swimming, which of the following words would you use to describe Masters Swimming?

    • Social swimming for adults

    • Not for beginners

    • Intimidating

    • Welcoming

    • Good for all swimming abilities

    • Very competitive

    • Serious time commitment

    • ……

  6. On a scale of 1 to 5, how likely would you be to consider swimming in an adult swim team?

1. Not at all likely 2. Unlikely 3. Neither 4.Likely 5. Very likely

  1. Have you ever taken an adult swimming instruction? Y/N

  2. On a scale of 1 to 5, how likely would you be to consider taking an adult swim lesson?

1. Not at all likely 2. Unlikely 3. Neither 4.Likely 5. Very likely


  1. What benefits do you feel you get from being a swimmer? Check all that apply:

    • Relieves stress

    • Improved mental sharpness

    • Look better

    • Improved personal relationships

    • Better sex life

    • Better general health

    • Less damage to my body than other workouts

    • Weight-loss

    • I can eat what I want

    • Meet people

  2. When you took up swimming for fitness, were you at all nervous about putting on a swimsuit?

1. Not at all nervous 2. Not nervous 3. Neither 4.Slightly nervous 5. Very nervous
PH1. Purchasing habits

  1. Which is your favorite swimsuit brand for fitness swimming? _____________________

  2. How many swimsuits have you purchased for your own use in the last 12 months? ______ (number)

The following questions are about your most recent swimsuit purchase:

  1. Thinking about your most recent purchase of a swimsuit, how much did you spend? $______

  2. Where did you buy that swimsuit?:

    • Local swimming shop / team dealer

    • Swim meets with local shop present

    • Online – Direct from manufacturer (Arena, Speedo, Tyr etc)

    • Online – Swimming specific sites (Swimoutlet.com. Kiefer.com, teamunify.com etc)

    • Online – Sporting goods store (Dickssportinggoods.com, Sportsauthority.com etc)

    • Online – General online (Amazon, Ebay, Macys.com etc)

    • Sporting goods store (Dicks, Sports Authority etc)

    • Department store (Macy’s, JCPenney, Kohls etc)

    • Mass merchant (Walmart, Target etc)

    • Warehouse (Costco, Sam’s)

    • Other

  3. What brands did you consider buying when you made you most recent swimsuit purchase? Which brands did you try on (if any)?

  • A3

  • Aqua Sphere

  • Arena

  • Billabong

  • Blue Seventy

  • Body Glove

  • Champion

  • Dolfin

  • Engine

  • Finis

  • Head

  • Hurley

  • Laguna

  • Nike

  • O’Neill

  • Pacific

  • Reebok

  • Roxy

  • Speedo

  • Sporti

  • The Finals

  • TYR

  • Don’t know

  • Other _________________________________

  1. What brand did you end up buying for you most recent swimsuit?

  • A3

  • Aqua Sphere

  • Arena

  • Billabong

  • Blue Seventy

  • Body Glove

  • Champion

  • Dolfin

  • Engine

  • Finis

  • Head

  • Hurley

  • Laguna

  • Nike

  • O’Neill

  • Pacific

  • Reebok

  • Roxy

  • Speedo

  • Sporti

  • The Finals

  • TYR

  • Don’t know

  • Other___________________________

  1. On a scale of 1 to 5, how important were each of the following when you made your most recent purchase? Where 1 Is Not at all important , 5 is Very important

1. Not at all important 2. Unimportant 3. Neither 4. Important 5. Very important

  • Comfort

  • Durability

  • Price

  • Brand name

  • Body coverage

  • Speed

  • Chlorine resistant

  • Color

  • Flattering shape

  1. On a scale of 1 to 5, how likely would you be to buy that same swimsuit again? How likely would you be to buy the same swimsuit online next time? Where 1 Is Not at all likely , 5 is Very likely

1. Not at all likely 2. Unlikely 3. Neither 4. Likely 5. Very likely

  • Buy same again

  • Buy online

  1. Did you research online before you purchased? Y/N

  2. If Yes, which websites did you use?:

    • Manufacturers website (Arena, Speedo, Tyr etc)

    • Swimming specific sites (Swimoutlet.com. Kiefer.com, teamunify.com etc)

    • Sporting goods store (Dickssportinggoods.com, Sportsauthority.com etc)

    • General online (Amazon, Ebay, Macys.com etc)

    • Product review sites (SwimSwam, Swimming world etc)

    • Other

  3. Thinking about swimsuit brands in general, which of the following apply to each brand? (Check all that apply)







High Performance

Used by Olympic swimmers

My type of brand

Would recommend to others

Fashion

Fitness

Good value

Aqua Sphere






















Arena






















Blue Seventy






















Dolphin






















Finis






















Nike






















Speedo






















TYR

























  1. What else have you purchased in the last 12 months?

    • Goggles

    • Fins

    • Boards

    • …..

M1. Media Section



  1. Where do you typically look for information about swimming for fitness?

    • Manufacturers website (Arena, Speedo etc)

    • Swimming specific retailers (Swimoutlet.com. Kiefer.com etc)

    • Sporting goods store (Dickssportinggoods.com, Sportsauthority.com etc)

    • Product review sites (SwimSwam, Swimming world etc)

    • Swimming magazines

    • General health magazines

    • USASwimming.org

    • US Masters Swimming (usms.org)

    • YMCA

    • Other

  2. Olympic swimming takes place over 8 days, on how many days did you watch during the London 2012 Olympics?

    • None 1 2 3 4 5 6 7 8

  3. Have you watched any other swimming events on TV or online during the last 12 months? Yes Online, Yes TV, No

  4. When you took up swimming, which of the following applied:

    • I was a swimmer first then became a swimming fan

    • I was a swimming fan and then became a swimmer

    • Both coincided

    • Can’t remember

  5. How often do you access/read the following:

Never Occasionally (Less than 1/mth) Approx. 1/mth More than 1/mth

    • SwimSwam.com

    • Swimming world.com

    • Splash magazine

    • Usms.org (masters swimming)

    • …..to be confirmed


Demographics & Psychographics

2Sample #2 and Sample #3 – Parents of 6 to 14 year olds


Note: this will be a single survey but Q1/Q2 confirms the presence of swimmers age 6 to 14 in the household. The results will be analyzed by swimmers vs non-swimmers (and Hispanics/African American).
There will be quotas for:

    • Parents of swimmers age 6 to 14 who swim for fitness or on a team – 150

    • Parents of children age 6 to 14 who don’t swim for fitness or on a team – 150

    • Parents of children age 6 to 14 – African Americans – 100

    • Parents of children age 6 to 14 – Hispanics – 100




  1. In a survey earlier this year you indicated you had a child age 6 to 14 in your household. Please confirm this. Y/N If No – terminate. Do not count in quota.

  2. In a survey earlier this year you also indicated you have a child age 6 to 14 who swims for fitness or on a team. Please confirm this. Y on a team/ Y for fitness /N If No – use for Non-swimmer quota.


Note for parents of swimmers

The following questions relate to your child age 6 to 14 who is a swimmer. If you have more than one child age 6 to 14 who is a swimmer please respond on behalf of the youngest swimmer.



Note for parents of non-swimmers

The following questions relate to your child age 6 to 14. If you have more than one child age 6 to 14 please respond on behalf of the youngest.


Ask all:

  1. How old is the child you are replying for: _______ (years)

  2. Please enter the gender of the child: Male / Female

Programmer note: pipe age gender of child in place of [child]
AS1. Attitudes to sports – parents on behalf of child

  1. What is your relationship with that child:

    • Father/Step-father

    • Mother/Step-mother

    • Grandparent/Guardian/Caregiver

  2. What of the following sports/activities does your [child] participate in regularly (at least once a week during the season)

    • Baseball

    • Basketball

    • Cheerleading

    • Diving

    • Football (Tackle)

    • Golf

    • Gymnastics

    • Ice Hockey

    • Lacrosse

    • Martial arts

    • Running/jogging

    • Skateboarding

    • Soccer

    • Softball

    • Swimming for fitness

    • Swimming on a team

    • Synchronized swimming

    • Tennis

    • Volleyball (Court)

    • Water Polo

    • Wrestling

    • None of the above

  1. How important are each of the following when selecting sports for your [child]? Where 1 Is Not at all important and 5 is Very important.

1. Not at all important 2. Unimportant 3. Neither 4. Important 5. Very important

  • Fun for child

  • Fun for parents

  • Easy to learn

  • Developing teamwork

  • Making friends/social skills

  • Potential college scholarship

  • Increasing self-confidence

  • A sport I am a fan of

  • Reasonable time commitment for parents

  • Not too expensive




  1. Which of the sports give you the following attributes:




Soccer

Baseball

Tackle Football

Swimming

Volleyball (Court)

Fun
















Easy to learn
















Develops team work
















Easy to find a location/facility
















Improves health and fitness
















Develops social skills
















Future financial opportunity
















Enjoyable as a parent
















Has “the cool” factor



















  1. In your perception, how trustworthy are the coaches of each of the following sports?




1.Not at all trustworthy

2. Not trustworthy

3.Neither

4.Trustworthy

5.Very trustworthy

Soccer
















Baseball
















Tackle football
















Swimming
















Volleyball



















  1. Can you give me three words that your children would use to describe swimming?

    • ___________

    • ___________

    • ___________


SH2. Swimming habits, motivations and attitudes - Swimmers

For swimmers, ask Q8 to Q15:

  1. How long has he/she been a swimmer? _______ (years)

  2. Approximately how many times has he/she swum for fitness or on a team in the last 12 months? _____ (number of times)

  3. What type of facility does he/she swim at the most?

    • Public facility

    • School/college

    • Health club

    • YMCA/YWCA

    • Own pool

    • Ocean

    • Lake

    • Other

  4. How long does it take you to travel to the pool you use the most? _________minutes

  5. What type of swimmer is your [child]?

  • Competitive – seasonal

  • Competitive – year round

  • Fitness swimmer

  • Recreational swimmer

  1. How important were each of the following reasons he/she started swimming?

1. Not at all important 2. Unimportant 3. Neither 4. Important 5. Very important

    • Fun

    • Fitness

    • Weight loss

    • To feel good about his/her body

    • Training for another sport

    • Competition

    • To develop team work

    • To make friends

    • For safety reasons (to be safe around water)

    • Other

  1. On a scale of 1 to 5, how easy or difficult were each of the following when he/she started swimming for fitness or on a team? Where 1 Is Very Easy, 5 is Very Difficult

1. Very easy 2. Easy 3. Neither 4. Difficult 5. Very Difficult

  • Finding a pool nearby

  • Availability of swimming time at the pool

  • Learning to swim

  • Having someone to swim with




  1. How did you find out about swimming programs when you child started swimming? (Check all that apply)

  • Internet search

  • Local parks and rec department

  • Local newspapers/magazines

  • Friends/family

  • School

  • Youth organization

  • Advertising

  • Other, specify




  1. How important are each of the following for your [child]’s swimming activity? Where 1 Is Not at all important and 5 is Very important.

1. Not at all important 2. Unimportant 3. Neither 4. Important 5. Very important

  • Swimming for fun

  • Being part of a team

  • Making friends

  • Fitness

  • Potential college scholarship

  • Increasing self-confidence

  • Sport for life

  1. Has he/she ever taken a swimming lesson? Y/N


Ask all

  1. Have you or your spouse ever swum for fitness or on a team? Y/N/ Don’t know

  2. For each of the following indicate where swimming falls on each opposite scale:

Affordable

1

2

3

4

5

Expensive

Welcoming

1

2

3

4

5

Intimidating

Boring

1

2

3

4

5

Fun

Unsociable

1

2

3

4

5

Sociable

Easy to learn

1

2

3

4

5

Hard to learn

Not a workout

1

2

3

4

5

Great workout

Hard to find a pool

1

2

3

4

5

Easy to find a pool


PH1. Purchasing habits – Parents of swimmers ONLY

Please answer this section on behalf of your swimmer [child].



ADD PURCHASING SECTION FROM FITNESS SWIMMER – adapted for “your child”
M1. Media Section
SH3. Swimming habits, motivations and attitudes – Non-Swimmers

For parents of non-swimmers

  1. Which of the following best describes your child’s swimming ability:

  • Never learnt to swim

  • Currently learning to swim

  • Recreational swimmer only (not been to organized swimming)

  • Former team swimmer (skip to Q….)

  1. Which of the following best describes your own swimming ability:

  • Never learnt to swim

  • Occasional swimmer

  • Fitness swimmer

  • Team swimmer




  1. If child never learnt (q21=1) Are there any particular reasons why your [child] never learnt to swim? (Open ended) ____________________________________________________________




  1. If child never learnt (q21=1) (New Screen) Which of the following reasons do you think are important why your child never learnt to swim?

    • No access to a pool

    • Too expensive

    • Too difficult to learn

    • Swimming pools are intimidating

    • No-one to teach to swim

    • Swimming pools not welcoming

    • No time

    • Friends don’t swim

    • Frightened of water

    • Don’t like getting hair wet

    • Not for me

    • Swimming is elitist

    • They don’t speak my language

  2. Has your [child] ever taken a swim lesson from an instructor? Y/N

  3. Have you ever taken your [child] swimming? Y / N

  4. If Yes, Where have you taken your child swimming?

    • Public facility

    • School/college

    • Health club

    • YMCA/YWCA

    • Own pool

    • Hotel pool

    • Beach

    • Lake/River

    • Water Park

    • Other

  5. Do you have access to a pool nearby where you can swim? Y / N / D/k

  6. If Yes, how long does it take to travel to your nearest pool? _____minutes

  7. If Recreational/learning to swim (q21=2 or 3) Have you ever considered taking your child to a swim team? Y / N

  8. If Q30=No, What are the main reasons you wouldn’t consider a swim team for you child? Open Ended

  9. (New page) Which of the following are reasons you wouldn’t consider a swim team? (Check all that apply)

    • Too expensive

    • Prefer other sports

    • Elitist

    • No access to a pool

    • Too expensive

    • Too difficult to learn

    • Swimming pools are intimidating

    • No-one to teach to swim

    • Swimming pools not welcoming

    • No time

    • Friends don’t swim

    • Frightened of water

    • Don’t like getting hair wet

    • Not for me

    • They don’t speak my language

    • I don’t trust the coaches




  1. On a scale of 1 to 5, how comfortable would you [child] be wearing the following types of swimsuit? Where 1 is Very uncomfortable and 5 is Very comfortable?

      • Boys

        • Brief

http://t1.gstatic.com/images?q=tbn:and9gcqxoqb3rq9navqqxssncj7okiezqza538nwzqbiiqoocvelhdtsbq

        • Jammer

http://dsp.imageg.net/graphics/product_images/pdsp1-14936001nm.jpg


        • Board Shorts

http://0.tqn.com/d/mensfashion/1/0/1/i/1/oneill-triumph.jpg

      • Girl

        • Competitive suit

http://djsports.com/images/o/speedo-super-back-solid--17858-689o.jpg


        • One piece from department store/discount store/life style apparel

http://www.swimoutlet.com/photos/44129-1.jpg

        • Two piece

https://www.swimoutlet.com/photos/options/auto-thumbnails/25150-31994-t-100x122-auto.jpg


        • Bikini

https://www.swimoutlet.com/photos/options/auto-thumbnails/46366-22213-t-100x122-auto.jpg



  1. Where would you find out about opportunities for swimming in your area?

  • Friends/family

  • School

  • Local parks and rec department

  • Internet search

  • Local newspaper

  • YMCA

  • Parenting websites

  • Healthcare provider

  • Other ___________________________

  1. (For non-swimmers – Q23=1)On a scale of 1 to 5, how interested would you be in the following programs to encourage you to take your child swimming? Where 1 Is Not at all interested , 5 is Very interested

1. Not at all interested 2. Uninterested 3. Neither 4. Interested 5. Very interested D/K

  • Organized swimming at school

  • Free introductory group lesson

  • Free introductory private lesson

  • Swim on a team with same age kids

  • Free swimsuit with every lesson

  1. (For recreational swimmers – Q23=3)On a scale of 1 to 5, how interested would you be in the following to programs to encourage you to take your child to a swim club? Where 1 Is Not at all interested , 5 is Very interested

1. Not at all interested 2. Uninterested 3. Neither 4. Interested 5. Very interested D/K

  • Summer league (6-8 weeks) – 5 days a week

  • Swim team once or twice a week

  • Swim team three times a week

  • Swimming lessons to improve technique


Demographics + Psychographics






Sample #4 – USA Swimming Members (Parents of children Age 6-14)


Swimming habits, motivations and attitudes

  1. Our records indicate that you have a child age 6 to 14 who is currently a USA Swimming member. Please confirm this. Y/N If No – terminate. Do not count in quota.

Note for parents of swimmers

The following questions relate to your child age 6 to 14 who is a USA Swimming member. If you have more than one child age 6 to 14 who is a swimmer please respond on behalf of the youngest swimmer.



Ask all:

  1. How old is the child you are replying for: _______ (years)

  2. Please enter the gender: Male / Female

Building blocks from previous questionnaires:


AS1. Attitudes to sports – parents on behalf of child
SH2. Swimming habits, motivations and attitudes - Swimmers
MB1. Member benefits questions

  1. How important are each of the following USA Swimming member benefits?

1. Not at all important 2. Unimportant 3. Neither 4. Important 5. Very important D/K

  • Splash Magazine

  • Online access to rankings

  • Entry to events

  • Training tips and advice

  • Certification of coaches/clubs

  • Insurance coverage

  • USA Swimming Deck Pass

  • Opportunity to compete in events

  • Participation in programs (Scholastic All America, Camps etc)

  • Background screening for coaches

  • Part of America’s Swim Team



PH1. Purchasing habits – Parents of swimmers ONLY

adapted for “your child”
M1. Media Section
Demographics + Psychographics

3Sample #5 – USA Swimming Former Members (Parents of Former Members age 6 to 14)


Swimming habits, motivations and attitudes

  1. Our records indicate that you have a child age 6 to 14 who used to be a USA Swimming member? Please confirm this. Y/N If No – terminate. Do not count in quota.

Note for parents of swimmers

The following questions relate to your child age 6 to 14 who is a former USA Swimming member. If you have more than one child age 6 to 14 who is a former USA Swimming member please respond on behalf of the youngest swimmer.



Ask all:

  1. How old is the child you are replying for: _______ (years)

  2. Please enter the gender: Male / Female


AS1. Attitudes to sports – parents on behalf of child
SH3. Swimming habits, motivations and attitudes – Non-Swimmers
FS1. Former USA Swimming Member section

If no longer Swimming (Q8=No), ASK Q20 to Q22

  1. What were the main reasons your child is no longer swimming? __________________

___________________________________________________________________

  1. (New Screen) How important were each of the following in your child’s decision to stop swimming?

1. Not at all important 2. Unimportant 3. Neither 4. Important 5. Very important

  • No longer fun

  • Too competitive

  • Too much travel

  • Too much time commitment

  • Injured

  • Wasn’t at a good enough level

  • Concentrated on other sports

  • Fell out with coach

  • Moved away from old club

  • Too expensive

  • Club politics

  • Other parents

  • Didn’t make friends

  1. If concentrating on playing other sport, which sport? _____________


If still Swimming (Q8=Yes), ASK Q23 to Q25

  1. What were the main reasons your child is no longer a USA Swimming member?______

___________________________________________________________________

  1. (New Screen) How important were each of the following in your child’s decision to leave USA Swimming?

1. Not at all important 2. Unimportant 3. Neither 4. Important 5. Very important

  • No longer fun

  • Too competitive

  • Too much travel

  • Too much time commitment

  • Injured

  • Wasn’t at a good enough level

  • Concentrated on other sports

  • Fell out with coach

  • Moved away from old club

  • Too expensive

  • Club politics

  • Other parents

  • Didn’t make friends

  • Not swimming year round

  1. If concentrating on playing other sport, which sport? _____________

MB1. Member benefits questions


M1. Media Section
Demographics


Sports Marketing Surveys USA

6650 W Indiantown Road, Suite 220

Jupiter, Florida 33458

Tel: 561.427.0647

Cell: 772.341.6711



E-mail: keith.storey@sportsmarketingsurveysusa.com



© Sports Marketing Surveys 2013



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