新一代运营支持系统2011-2016年研究报告——Next Generation oss: Creating New Realities 2011-2016
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新一代运营支持系统2011-2016年研究报告——Next Generation OSS: Creating New Realities 2011-2016联系购买电话：010-82863480 公司名称：佐思信息 公司地址：北京市海淀区苏州街18号院长远天地大厦A2座 1008-1室（100080） 2011.03
摘要 Next generation OSS (Operation Support Subsystem) is not a standalone solution but is a tightly integrated set of sub functions that together allow operators to maintain and manage their networks effectively and efficiently. These subsystems in turn are integrated with BSS functions, allowing operators to embrace the value discipline of customer intimacy, drive the business from a customer centric perspective and map customer activity to revenues. Visiongain research has shown the current global OSS market to be worth $9.1 billion in 2010 and forecasts that this will grow to over $13.7 billion by 2016. The report further dissects the market year by year and analyses the figures for OSS market worth by 2016. Discover whether your business is poised and positioned strategically to take advantage of the myriad opportunities offered by next generation OSS. In addition, all key OSS sub functions sectors such as assurance, fulfillment, policy management, catalogs and workforce management are discussed in detail. Our latest OSS report offers a comprehensive analysis of the global markets with regional breakdown. It also analyses the leading vendors and service providers who are using new innovative ideas in the OSS domain to increase their market dominance. The report offers insight into the complex back office IT solutions owned by operators in a succinct method. It starts from the basic and traditions OSS currently owned by operators and evaluates the need for next generation OSS solutions that will become increasingly common by 2016. This report amalgamates all the important aspects of OSS technology and presents an unbiased and factual picture of the OSS ecosystem in 2011 and beyond. Next Generation OSS: Creating New Realities 2011-2016 includes over 180 pages with 84 charts, tables and figures illustrating: • Financial market growth figures; • Market drivers and restraints; • Implementation strategies; • BSS/OSS market dynamics • OSS vendors and their positioning • Emergent OSS strategies • Transformation strategies in OSS domain • Vendor market share • Vertical market statistics; and • Technical deployment strategies What key questions does this report answer? The report is aimed at executives who want to gain an overview of OSS market, its potential and information about key players and their strategies in the OSS value chain. Who should read this report? This report will act as a guide for: • Operators to make informed decisions about vendors in OSS market • Operators and vendors can use this document as a training guide and checklist to identify issues, solutions and implementation methods • Vendors can analyse the current issues facing operators in the OSS domain and gain an insight into other vendors' strategies. They can also compare various solutions on the market. The report helps vendors to identify the operator strategies in the OSS domain. • CIO / CTO / COO can evaluate the attractiveness of the new OSS solutions on the market • Other executives such as Systems Architect/IT Architect/Billing Architect can get a bird's eye view of the challenges in embarking on NG OSS strategy. • It can also be used as guide by executives in Network Planning, Network Strategy, Network Management, Network Assurance, Network Engineering, Network Support and Network Maintenance. Many tier one operators are evaluating the options of migrating to next generation OSS. However, it must be remembered that large-scale transformation projects involving a plethora of legacy systems are difficult to manage, unreasonably time consuming and expensive. OSS transformation requires breaking down the secular silos which have cropped up all over the operator's back office over the years. Our report Next Generation OSS: Creating New Realities 2011-2016 presents a comprehensive overview of the OSS including the market structure, segmentation, and forecasts from 2011 to 2016. This report offers valuable insight to vendors competing or planning to enter the various OSS market segments. It also addresses key questions facing Investors, VCs, Communications Regulators, CTOs and Product Managers.
目录
E1. Next Generation OSS can provide Distinct Competitive Advantage to Service Providers E2. ROI (Return on Investment) from Next Generation OSS E3. Economical and Straightforward OSS Integration: A Key to Success E4. Deriving Synergies: Integrating OSS/ BSS and SDP will have "2+2 =5" Effect E5. Payback Period from LTE+IMS Networks can be Successfully Shortened with Migration to Next-Generation OSS E6. Developments in OSS Landscape E7. OSS Market Evolution through 2016 E8. Competition is set to Increase in the OSS Industry E9. Designing Emergent OSS Strategies is Critical for Operator Survival E10. OSS Action is happening at the Regional Level E11. Key Findings from the Report 1. Introduction 1.1 What is OSS? 1.1.1 Traditional OSS is losing its Appeal 1.1.2 Next Generation OSS are Gaining Popularity 1.2 Next Generation OSS Answers Two Key Questions that are Perplexing Operators 1.2.1 How to Maximise Revenues? 1.2.2 How to Derive Functional Synergies by Combining Network and Business Processes? 1.3 Key Reasons for OSS Evolution 1.4 Vendor Initiatives that will Motivate Operators to Embrace Next Generation OSS 1.5 Aim of the Report 1.5.1 Questions answered by the Report 1.6 Structure of the Report 1.7 Report Scope 1.8 Methodology 2. Next Generation OSS: Features and Capabilities 2.1 How the Next Generation OSS Evolved? 2.1.1 A Move from Primitive to Software Based OSS 2.1.2 The Present State of Operators' OSS Continues to be fragmented 2.2 A beginning of Next Generation OSS Era 2.2.1 What Constitutes a Next Generation OSS? 2.2.2 Elements of Next Generation OSS Architecture 2.2.3 Processes Supported by Next Generation OSS 2.2.4 Categories of OSS Solutions on the Market 2.2.5 Scope of OSS Solutions 2.2.6 Growing OSS Functionalities 2.2.7 Key Features of Next Generation OSS 2.2.8 Key Benefits of Next Generation OSS 2.2.9 Next Generation OSS Goals 2.2.10 Challenges in Migrating to Next Generation OSS 2.2.10.1 Factors that need to be considered in OSS Overhaul 2.3 Integrated Back and Front Office Systems in a Next Generation Network 2.3.1 BSS 2.3.1.1 The Functional Division between OSS and BSS remains Blurry 2.3.1.2 Reasons for BSS and OSS Fusion 2.3.1.3 Market Drivers for Unification of BSS and OSS Functionalities 2.3.2 SDP (Service Delivery Platform) 2.3.2.1 Disparate OSS and BSS Bring Technical complexities in M&A deals 2.3.3 MDM (Mobile Device Management) 2.3.4 RA (Revenue Assurance) 2.4 IMS and its Demand from OSS 2.5 Next Generation OSS: Standards and Regulation 2.5.1 Early Work on OSS Architecture 2.5.2 TM Forum 2.5.2.1 What is NGOSS? 2.5.2.1.1 NGOSS Architecture 2.6 OSS/J Initiative 2.7 SOA Approach to OSS 3. Next Generation OSS Market Characteristics 3.1 Life Cycle Stage of Next Generation OSS Solutions 3.2 Stakeholders in Successful Migration to NGN OSS 3.2.1 OSS Vendors: The Key Stakeholder in the OSS Value Chain 3.3 OSS in Fixed Networks 3.4 OSS Market Developments (2009-2011) 3.5 Market for Inventory Applications 3.6 Market for Fulfilment Applications 3.7 Market for Assurance Applications 3.8 Market for Policy Management 3.9 Market for Catalogs 3.9.1 Service Centric OSS as opposed as to Inventory or Assurance Centric OSS 3.10 Work Force Management 3.11 Cost of OSS Solution 3.12 OSS Market Remains Fragmented 3.12.1 Mergers and Acquisitions in BSS/OSS Domain 4. OSS Market Structure and Vendor Strategies 4.1 OSS Value Chain 4.2 Cooperation and Collaboration: A key to Success in the OSS market 4.3 Best of Breed Solutions vs. End-to-End OSS Solutions 4.4 Strength of Global Vs. Regional OSS Vendors 4.4.1 OSS Action is happening at the Regional Level 4.5 A New OSS Market Structure is emerging 4.6 Key Infrastructure Providers who are active in OSS field 4.7 Systems Integrators 4.8 Strategies of OSS Vendors 4.8.1 Amdocs 4.8.1.1 Amdocs OSS 8 4.8.1.2 Amdocs' Key Customers 4.8.2 AsiaInfo 4.8.3 Clarity 4.8.3.1 Clarity's Customers 4.8.3.2 Clarity's Strategy 4.8.4 Comarch 4.8.5 NSN 4.8.6 Telcordia 4.8.6.1 Telcordia's Strategies 4.8.7 NEC (NetCracker) 4.8.7.1 NEC's OSS Offerings 4.8.7.2 NEC's Customers 4.8.7.3 NEC's Strategy 4.8.7.4 NetCracker's Leap into LTE and Mobile Broadband Management 4.8.8 Convergys 4.8.9 cVidya 4.8.10 Comptel 4.8.10.1 Comptel's Business Strategy 4.8.10.2 Comptel's Customers 4.8.11 Oracle 4.8.11.1 Oracle's OSS Strategy 4.8.12 Ericsson 4.8.12.1 Ericsson's OSS Strategy 4.8.13 CA Technologies 4.8.14 HP 4.8.14 .1 HP's Strategies 4.8.15 IBM 4.8.16 Elitecore Technologies 4.8.17 Alcatel Lucent 4.8.18 InfoVista 4.8.19 Mycom 4.8.20 TTI Telecom 4.8.21 Subex 4.9 List of Innovative OSS Vendors 4.9.1 Accanto Systems 4.9.2 Ontology Systems 4.10 OSS Vendor Segmentation and Positioning 4.11 Case Studies 4.11.1 Next Generation OSS Provides Competitive Advantage to KPN 4.11.2 BT 4.11.2.1 Adopting Oracle OSM 4.11.3 AT&T 4.11.4 TIM Brazil 4.11.5 DNA 4.11.6 PT Telekomunikasi Indonesia (TELKOM) 4.11.7 Vodafone, Egypt 4.11.8 Telenor, Denmark 5. Next Generation OSS Market Potential 5.1 Total Market Potential and Forecasts 5.1.1 Global Telecom Software Market 5.1.2 Global BSS and OSS Market Share 5.1.3 Global OSS Market 5.2 OSS Geographical Market Segmentation 5.3 Growth across OSS functions in Emerging Markets 5.4 Growth across OSS functions in Developed Markets 5.5 Markets of North America and Western Europe 5.5.1 United States' OSS Market 5.5.1.1 Driving Factors: US Market 5.5.1.2 Restraining Factors: US Market 5.6 The Indian OSS Market 5.6.1 Driving Factors: India Market 5.7 China 5.8 Markets of Asia Pacific 5.9 Africa 5.10 Russia 5.11 European Markets 5.12 Summary of the OSS Markets 5.13 TCO (Total cost of Ownership) of NGN OSS 5.14 Quantifying the Savings from Next Generation OSS 5.14.1 Efficiencies 5.15 Number of Next Generation OSS Deployments (2016) 5.16 OSS Vendor Market Share (2011) 5.16.1 OSS Vendor Market Share (2016) 5.17 Operator Spending on IT Integration Services by Domain 5.18 SDP Market Share 5.18.1 SDP's Importance in OSS/BSS Enhancements Projects 6. Operators Business Environment, Strategic Resources and OSS Options 6.1 Investing in Next Generation OSS 6.2 Business Case for Next Generation OSS 6.2.1 Meeting the Growing Global Need for Connectivity 6.2.2 Subscriber, Service and Network Convergence 6.2.3 Embracing Operational Excellence 6.2.4 Using OSS to Generate Competitive Advantage 6.2.5 Transforming the Customer Experience 6.2.5.1 Ensuring Customer Expectations from Mobile Data Services 6.2.6 Heterogeneous Networks on the Rise 6.2.7 Reducing Deployment Times 6.2.8 Device Proliferation 6.2.9 Operators are exploring new Business Models 6.2.9.1 New Business Models 6.3 Approaches to OSS Enhancements 6.3.1 Revolutionary Approach: Rip and Replace 6.3.2 Phased out approaches 6.3.3 Product based approach 6.4 Best of Breed or End-to-End OSS Architecture 6.5 Short listing an OSS Vendor 6.6 Deriving Synergies through Integration 6.7 Questions operators need to Explore before Formulating B/OSS Strategies 6.7.1 Are our network and B/OSS strategy aligned? 6.7.2 Cloud Business model and OSS requirements 6.7.3 Can the Outsourcing of OSS layer Management Guarantee Improved Service Assurance? 6.7.4 How to manage Data Capacity in LTE Networks? 6.7.5 How to address the Mobile broadband Strategy with Next Generation OSS? 6.7.6 What are the OSS requirements from LTE Networks? 6.7.7 Telco Cloud providers and demand on OSS 6.7.7.1 NetCracker's offerings for the OSS Cloud 6.7.8 How Does OSS affect any Operator's Customers? 7. Conclusion 7.1 Recommendation for Operators 7.1.1 Can OSS Transformation provider Positive NPV? 7.2 Recommendation for Vendors' 7.2.1 How can Vendors' differentiate their OSS offerings? 7.3 Major Findings of the Report List of Charts and Figures Chart 1: CapEx Breakdown (For a Typical Western European Operator) Chart 2: Total Telecom Software Market Revenues (2011-2016) Chart 3: Global Telecom Software Market Forecast 2011-2016 (AGR %) Chart 4: Global BSS/OSS Market Revenue Forecast (2008-2016) Chart 5: Global BSS/OSS Market Forecast 2011-2016 (AGR %) Chart 6: Global OSS Market Revenues (2011-2016) Chart 7: Global OSS Market Share by Geography (2011) Chart 8: Global OSS Market Share by Geography (2016) Chart 9: % Growth across OSS Sub Functions (2016) (Emerging Markets) Chart 10: % Growth across OSS Sub Functions (2016) (Developed Markets) Chart 11: OSS Revenues US Market (2010-2016) Chart 12: OSS Revenues from Indian Market (2008-2016) Chart 13: BSS/OSS Revenues from Indian Market (2008-2016) Chart 14: OSS Revenues China Market (2010-2016) Chart 15: OSS Revenues European Markets (2010-2016) Chart 16: Number of Next Generation OSS Deployments (2016) Chart 17: OSS Vendors and their Market Share (2011) Chart 18: OSS Vendors and their Market Share (2016) Chart 19: Spending on Integration Services by Domain (2010) Chart 20: Spending on Integration Services by Domain (2016) Chart 21: SDP Annual Revenue Growth (AGR %) (2011-2016) Chart 22: Global SDP Revenues (2011-2016) Chart 23: Mobile Data Traffic by Geography, (2010-2016) Chart 24: CapEx vs. OpEx for a Typical Western European Operator Chart 25: WiMax Vs LTE Subscribers (2010-2016) Chart 26: Smartphone Shipments, (2010-2016) Chart 27: LTE Operator Revenues Table 1: OSS Definition, its Use and Linkages Table 2: Reasons for Migration to Next Generation OSS Table 3: Type of OSS Deployments by Operators Table 4: Elements of OSS Table 5: Categories of OSS Solutions, their Definition and Features Table 6: OSS Functional Area Breakdown Table 7: Goals of Next Generation OSS Table 8: Due Diligence for Successful OSS Transformation Table 9: List of Services Provided by OSS Vendors Table 10: Primary OSS Stakeholders Table 11: Vendors in the OSS Ecosystem Table 12: Top Vendors in Policy Management Table 13: Factors that are Triggering the OSS Vendor Consolidation Table 14: Amdocs' OSS offerings, Strengths and Strategies Table 15: Comptel's OSS Offerings Table 16: Alcatel Lucent's OSS Portfolio Table 17: OSS vendor Segmentation based on Size and Product Portfolio Table 18: List of key OSS Vendors (Regional and Global) Table 19: OSS Case Study: KPN Table 20: Key OSS Markets and their Dynamics Table 21: Driving Factors and their Impact on Operator OSS Strategies Table 22: Driving Factors and their Impact on Operators' OSS Strategies Table 23: Major OSS Markets and their Growth Pointers Table 24: OSS Vendor Proposition for Operators Table 25: Saving using IBM's OSS solution Table 26: Reasons for Migration to Next Generation OSS Table 27: Mobile Market Evolution, operator strategies, positioning and revenues Table 28: Selecting the Right OSS Vendor Table 29: SWOT Analysis of a Typical OSS Transformation Projects Table 30: Opportunities and Threats faced by OSS Vendors (2011-2016) Figure 1: Current State of Operator's OSS and BSS Figure 2: An integrated Front and Back office Architecture Figure 3: An integrated OSS/BSS Architecture Figure 4: OSS Network and Application Enhancement Figure 5: Next Generation OSS Evolution Framework Figure 6: Processes Supported by OSS Figure 7: Next Generation OSS Benefits Figure 8: BSS Architecture Figure 9: Key Elements of the BSS Layer Figure 10: NGOSS and OSS/J Initiatives Figure 11: Position of Catalogs within OSS and BSS Figure 12: OSS Value Chain Figure 13: NetCracker's OSS Framework Figure 14: OSS Life Cycle Stage in Emerging Markets Figure 15: OSS Life Cycle Stage in Developed Markets Figure 16: Total Cost of Ownerships of Next Generation OSS Figure 17: Operator Issues that can be addressed by Next Generation BSS/OSS Figure 18: Field Force Analysis for OSS Transformation Projects Figure 19: OSS Vendor and its Value Proposition Figure 20: Customer Expectation Management with OSS Figure 21: Business Model Options for Operators Figure 22: OSS Strategy Formulation and Figure 23: OSS Opportunity Matrix Figure 24: OSS Cost Benefit Analysis Figure 25: Next Generation OSS and Synergy Potential Figure 26: Formulating BSS/OSS Strategies Figure 27: Factors Forcing Operators to Reconsider their Business Model Companies Listed6GMOBILE, the Netherlands Accanto Systems Accenture Alcatel Lucent Amdocs Aptilo Networks Aricent Asia Info Astellia AT&T Auchan, France Avotus Axiom Systems Bakrie Telecom BEA Bearing Point Bharti Bouygues Telecom, France Brazil Telecom Bridgewater systems BSNL, India BT CA Technologies Calix Capgemini CGI Clarity Clear, New Zealand Comarch Comcast Comptel Comverse Conceptwave Convergin Convergys CSG Systems International cVidya Deloitte Consulting DNA dtms, Germany Dynamic Design Ltd Easynet Elekom, Malaysia Elitecore Technologies Ericsson Fastwire France Telecom Fujitsu Consulting Globe Telecom HP Huawei Hutchison Telecom IBM Infosys InfoVista InnoPath Intelig Intelliden System Intelsat, U.S IRIS Telecom JNetX Juniper Networks KPN Lifetree Logica Maxis, Malaysia MetarNet Microsoft Mobinil, Middle East MTS Mycom NEC NetCracker NSN NTT DoCoMo O2 OHG, Germany Ontology Systems Openet Optimus, Portugal Oracle PLDT PT Telekomunikasi Indonesia (TELKOM) Qosmos Redbend Reliance Communications Tecnomen Tekelec Telcordia Telecom New Zealand Telefónica O2, Germany Telekom, Malaysia Telenor, Denmark TelKom Telstra TelstraClear Telus Teoco TIM Brazil TM Forum T-Mobile T-Mobile, Austria T-Mobile, Germany Toronika Networks TTI Telecom UPC Europe Verizon Wireless Vistream, Germany Vivacom Vodafone Satyam Sprint Sprint Sri Lanka Telecom Subex Swisscom Synchronica Tech Mahindra Vodafone, Egypt Vodafone, 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