Kingston University has been approved as the host of the 17th International Convention on Students’ Quality Circles in June 2014. The 2014 convention forms part of an annual series of events taking place around the world. The conventions aid and promote the Students’ Quality Circle concept on a global scale, bringing together champions in the field, and inspiring attendees to go forward and implement the concept at their home education establishment.
Every alternate year the convention is hosted in Lucknow, India, offering attendance and accommodation places for around 3,500 people. Kingston Business School is limited physically by resources, resulting in the inability to host anywhere near the scale of their Indian counterparts. Kingston does however have the opportunity to build a convention which breaks the physical barriers by implementing a number of technological systems allowing for virtual participation from attendees globally.
This report investigates the challenges faced by Kingston Business School and suggests viable technological solutions to allow the hosting of a truly global virtual conference.
2.0 Aims of the Convention
Primarily the convention aims to inform, educate and inspire attendees within the context of Students’ Quality Circles. The convention takes the form of 4 days, split into two tracks, offering a range of experiences to attendees.
2.1 Keynote Track
Keynote presentations are offered to large groups of around 200 people. These offer a great solution to conveying a lot of information to a large mass of people extremely effectively. This track is very much one-way communication: mostly the speaker conveying their message to the audience. There is little opportunity for question and answer sessions with groups of this size. Hence the technology chosen to immediate this track is unlikely to require the virtual attendees to interact extensively with the speaker. The ability of both virtual and physical attendees to comment and discuss the topics in real-time whilst the speaker is talking should not be ignored. This concept is explained in figure 1.
Workshops include a range of further smaller discussions and practical exercises for attendees, making up the second track. Each session should contain no more than 70 people, finding the balance between physical and virtual attendees is a key area for further research. These sessions held in smaller rooms offer a chance for discussion and debate around specific subject areas. The virtual participants will very much be a part of these sessions and need to be included in the discussion and even present to the other virtual and physical attendees. See figure 2 for a detailed communication map.
2.3 Real-time updates
Provide a stream of real-time news and updates from the event, allowing attendees who cannot be a virtual participant to watch in real-time updates and offer their opinions on the subjects being discussed. For instance if people do not have adequate bandwidth to stream the live event, or are in situations such as work or travel which do not allow for their constant attention, but still want to know what is happening, will have the ability to do so.
2.4 Online Resource
We should offer a long lasting source of high quality resources and records. Not simply what keynote speakers have said but of the discussions which have taken place and leanings taken away and shared globally. Resources should be organised logically to allow easy access for use as reference in the future.
3.0 How technology can support the aims
Technology will play a key part within the 2014 Convention. Kingston Business School has the advantage of a brand new building especially equipped to support new ways of learning, with digitally advanced teaching rooms, large open study areas and high speed internet access.
Each of the four aims will require a different technological solution to achieve the best experience for attendees. This is likely to result in a mixture of technology being used to achieve the optimum solution. Utilising a mixture of technologies has both advantages and disadvantages.
The biggest advantage to using a custom mix of technology is ensuring each aim, with different needs and requirements have them met exactly by technology optimised for that purpose. For instance Livestream broadcasting software is amazing for one-way communication, however it falls down in two-way communication. Hence Livestream would be ideally suited for the Keynote track however would fail when it came to workshops or providing a reference tool. Furthermore, by using multiple technical systems if one system fails the remaining systems will not be affected, resulting in only a partial loss in digital communication from the event.
However employing a multi-technological approach has its disadvantages. More research is required to find individual systems for each task and planning the implementations will take longer. Also the technical team will have to become familiar with multiple systems as opposed to just the one. A potential solution to this could be outsourcing part of the work to third parties; this is discussed in section 6.
3.1 Keynote Track
This track involves a speaker or panel talking to a large group of attendees. The majority of communication is one way from the speakers to the audience with little amounts to correspondence between the two groups of people. Therefore the technology to be applied to this track will require the virtual attendees to watch what the speakers are saying, however participation in the sessions will not be required. This however does not mean the virtual and physical attendees should not be able to communicate and comment amongst each other during the keynotes.
Technical Requirements:
The communication requirements are outlined in the diagram below:
Figure Keynote Communication Channel
Note: speakers may give physical attendees the opportunity to ask questions, however this is not represented in the diagram as it is not a major part of the track.
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