Augmented reality for food marketers and consumers
Leanne W.S. Loijens
https://doi.org/10.3920/978-90-8686-842-1
pp. 1–11
Published online: May 30, 2017
https://doi.org/10.3920/978-90-8686-842-1_fm
Citation | PDF (687 KB)
Table of Content
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1. What is augmented reality?
L.W.S. Loijens, D. Brohm, N. Domurath
pp. 13–28
Published online: May 30, 2017
https://doi.org/10.3920/978-90-8686-842-1_1
Abstract | References | PDF (285 KB)
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2. Augmented reality technology planning and assessment
M. Petz, R. Haas
pp. 29–54
Published online: May 30, 2017
https://doi.org/10.3920/978-90-8686-842-1_2
Abstract | References | PDF (208 KB)
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3. Augmented reality in retailing
B. Borusiak, B. Pierański
pp. 55–64
Published online: May 30, 2017
https://doi.org/10.3920/978-90-8686-842-1_3
Abstract | References | PDF (354 KB)
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4. Consumer food related applications: food retail sector and services
E. Horská, J. Paluchová, P. Šimončič, J. Berčík
pp. 65–86
Published online: May 30, 2017
https://doi.org/10.3920/978-90-8686-842-1_4
Abstract | References | PDF (1137 KB)
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5. Challenges of augmented reality in the food sector
L.W.S. Loijens, K. Grunert
pp. 87–96
Published online: May 30, 2017
https://doi.org/10.3920/978-90-8686-842-1_5
Abstract | References | PDF (111 KB)
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6. Future trends of augmented reality
D. Brohm, N. Domurath, V. Glanz-Chanos, K.G. Grunert
pp. 97–104
Published online: May 30, 2017
https://doi.org/10.3920/978-90-8686-842-1_6
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For more information and/or books, please, contact:
- project coordinator: elena.horska@gmail.com
- book editor: leanne.loijens@noldus.nl
- book publisher: http://www.wageningenacademic.com/doi/pdf/10.3920/978-90-8686-842-1
Or
https://www.growkudos.com/publications/10.3920%252F978-90-8686-842-1/metrics
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